May 19, 2020

Topgolf is heading to Canada after striking Cineplex deal

Canada
Topgolf
Cineplex
sport
Mohammed Mestar
2 min
Topgolf is heading to Canada after striking Cineplex deal

Topgolf will spring up in various locations across Canada after it agreed an exclusive partnership with Cineplex.

The United States-based golf entertainment experience will be brought across the border after enjoying a surge in popularity since being launched by the Jolliffe brothers in 2000.

It has 33 locations across the US and the United Kingdom and Co-Chairman and CEO Erik Anderson feels expansion into Canada is the right next step for the company.

“Throughout the years, Canada has been the top-requested country among our fans asking us to expand outside the United States,” he said in a statement. 

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“We're thrilled to continue our growth in North America and introduce Topgolf as a destination for entertainment and socializing where Canadians can play golf even when there's snow on the ground.”

Cineplex will operate venues from as-yet unspecified locations in urban centres across the country, offering Topgolf’s unique blend of golf, food and music with annual events and competitions. 

It represents the film exhibitor’s latest effort to grow into different markets having previously acquired The Rec Room and eSports platform WorldGaming.com.

“We continue to identify new opportunities to grow and diversify our business and are very pleased to introduce this incredible entertainment and sports concept to Canadians," said Cineplex President and CEO Ellis Jacob. 

“As one of the country's leading entertainment companies, this relationship with Topgolf is a natural extension of our business and leverages our existing expertise, experience and infrastructure in the Canadian market.”

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Jun 14, 2021

Giving efficiency the full throttle at NASCAR

CDW
NASCAR
3 min
CDW is a leading provider of information technology solutions, optimized business workflow and data capture systems for the auto racing company.

The NASCAR organization has long been synonymous with speed, agility and innovation. And so by extension, partnerships at NASCAR hold a similar reputation. One such partner for the organization has been CDW – a leading multi-brand provider of information technology solutions to businesses, government, education and healthcare customers in the United States, the United Kingdom and Canada. CDW provides a broad array of products and services ranging from hardware and software to integrated IT solutions such as security cloud hybrid infrastructure and digital experience. Customer need is the driving force at CDW, and the company helps clients by delivering integrated services solutions that maximize their technology investment. So how does CDW help their customers achieve their business goals? Troy Okerberg, Field Sales Manager - North Florida at CDW adds “We strive to provide our customers with full stack expertise, helping them design, orchestrate and manage technologies that drive their business outcomes.” 

NASCAR acquired International Speedway Corporation (ISC) in 2019, merging its operations into one, new company moving forward. The merger represents an important step forward for NASCAR as the sport creates a unified vision to embrace its long history of exciting, family-oriented racing experiences while developing strategic growth initiatives that will drive the passion of core fans and attract the next generation of race fans. CDW has been instrumental in bringing the two technology environments together to enable collaboration and efficiency as one organization. Starting with a comprehensive analysis of all of NASCAR’s vendors, CDW created a uniform data platform for the data center environment across the NASCAR-ISC organization. The IT partner has also successfully merged the two native infrastructure systems together, while analyzing, consulting and providing an opportunity to merge Microsoft software licenses as well. 

2020 turned into a tactical year for both organizations with the onset of the pandemic and CDW has had to react quickly to the changing scenario. Most of the initial change included building efficiencies around logistics, like equipment needing to be delivered into the hands of end users who switched to a virtual working environment almost overnight. CDW’s distribution team worked tirelessly to ensure that all customers could still access the products that they were purchasing and needed for their organizations throughout the COVID timeframe. Okerberg adds that today, CDW continues to optimize their offering by hyper-localizing resources as well as providing need-based support based on the size and complexity of their accounts. Although CDW still operates remotely, the company commits to adapting to the changing needs of their clients, NASCAR in particular. Apart from the challenges that COVID-19 brought to the organization, another task that CDW had been handed was to identify gaps and duplicates in vendor agreements that the two former single-entity organizations had in place and align them based on services offered. CDW further helps identify and provide the best solution from a consolidation standpoint of both hardware and software clients so that the new merged organization is equipped with the best of what the industry has to offer. 

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