What's Behind a #Hashtag?
By: Kirti Dwivedi
If you have taken some time to explore Twitter or used Facebook recently, you may have seen that some posts contain certain words that are preceded by the “#” symbol and highlighted. Wondering what they are? They’re called hashtags.
A hashtag, as defined by Twitter, is “The # symbol used to mark keywords or topics in a Tweet. It was created organically by Twitter users as a way to categorize messages.” Clicking on a hashtag (on either Facebook or Twitter) will show you all the other Tweets and posts that have used that keyword. Hashtags can also be used to denote emotion (example: My cat ran away. #Sad) of signify that you are participating in an event (example: Having a blast on set! #Oscars).
If your posts or Tweets are public, keep in mind that anyone that searches for a hashtag you have used will find your posts. Also, when a certain hashtag becomes popular with public accounts (e.g., #Election2012), it will become a Trending Topic on Twitter.
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Some tips for using hashtags properly for your social media presence:
If you choose to use a hashtag, place the hashtag symbol before a relevant keyword or phrase (no punctuation or spaces) in the Tweet or Facebook post to categorize them and help those Tweets show more easily in Twitter Search.
Don't spam a #Tweet or #Facebook #post with #hashtags—meaning, don't over-tag a single Tweet or post. Best practices recommend no more than two hashtags per post. When hashtags are used excessively, they can cause annoyance and frustration and may cause people to stop following you. Use hashtags only when they are going to add value, rather than every word in your update.
Only use hashtags that are relevant to the topic you are tweeting or posting about. For example, if you are tweeting about #finance, you should not use a hashtag about #BirdWatching.
Whether you’re looking grow your business through Twitter or simply want to get more involved in social media, hashtags are a powerful way to connect with your intended audience.
Sutherland Healthcare helps digitize human experiences
Sutherland Healthcare is a partner in your quest to achieve the Quadruple Aim of improving patient experience, clinical experience, and health outcomes—while lowering costs. They help optimise the value potential of the technologies at hand, remapping existing processes into end-to-end solutions that advance the art of the possible.
Exposing clients to the value of automation and analytics, Sutherland Healthcare ramps up those capabilities into “service as opportunity” as appetite and ability permit. They free up capital, energy and leadership attention for core competencies and leverage what others can do better, growing their client teams’ skills and capabilities for future success.
“We serve clients from back-office processes, through to the end-of-customer experience and along the way, leverage big data and deep analytics,” said Matthew Collier, CEO of Sutherland Healthcare.
“We bring a deep domain expertise to each industry, particularly in healthcare,” commented Collier who stresses they meet their clients wherever they are on their digital transformation journey. “From the earliest spectrum of outsourcing through to the point of cloud, we can meet them.”
Founded in 1986, Sutherland Healthcare is a global organisation with over 15 locations and 5000+ employees including healthcare development, analytics and data science teams. With an average Net Promoter Score (NPS) of 80, Sutherland Healthcare uses proprietary analytics, omnichannel and back-office platforms, bots and tools. They work with six of the top 10 US health plans and more than 100 health industry clients – from stand-alone hospitals to large health systems and medtech companies.
For 12 years, Sutherland has been a partner of Northwell Health - New York’s largest health system serving 11 million people.
“This has been a true partnership and the outcomes have been really impressive,” said Collier who pointed out the following savings:
- 15 per cent year over year cash collections
- 37 per cent reduction in bad debt
- 18 per cent decrease in average AR days
- 15 per cent increase in our engagement
The company heritage of being a “future-ready organisation” came to fruition during the pandemic. “By having deeply digital technology enabled service in the RCM arena, we were able to flex up and down with demands from clients,” said Collier.
“Most health systems will tell you that their data is a gold mine both for clinical benefit and economic value. A more apt description is that it is like an underground oil field which is not very useful. But by partnering with us we can help extract that oil and put that data in the cloud. We can help to refine that oil using our proprietary data monetisation tools to make that data interoperable.”
“Within the first three weeks of COVID-19 we had everyone globally working from home. A treasure trove of technologies enabled us to do that effectively while safeguarding Protected Health Information (PHI).
“Sutherland is at its heart, a tech enabled services company and that gives us the edge when the best solution is neither a technology or services solution, but rather the hybrid of the two.”