Mar 31, 2021

77% of companies say hiring is no longer city-dependent

remoteworking
TalentWorks
recruitment
EmployeeValueProposition
Kate Birch
2 min
Remote working is removed location as a top hiring consideration and majority senior execs now expect to work from home, says new research
Remote working is removed location as a top hiring consideration and majority senior execs now expect to work from home, says new research...

The pandemic has forced a recruitment rethink, and fundamentally changed how businesses are attracting top talent in what has become an even more crowded market. according to a US-wide survey of hiring managers by Talent Works, which surveyed hiring managers across the US.

Location no longer a hiring consideration

Remote working has removed location as a top hiring consideration with more than three-quarters (76%) of US companies saying hiring is no longer city-dependent, while 90% of senior executives expect to now work from home moving forward. 

 It’s a change that many industry experts have already begun to see:. According to Jenny Dearborn, Chief People Officer of Klaviyo, now more than ever, "companies are going where the talent is, and hiring them to work remotely, not waiting for talent to come to them, to work in-person". And therefore, Instead of hiring the best leader who will make the commitment to commute into an office every day, "now we're saying, let's hire the best leader in our time zone, or in the country, or the world". 

Jody Robie, SVP and Shareholder, North America at Talent Works, says: "Companies are reconsidering their recruitment strategies, and, as the research shows, with location less of an issue, many are casting their nets wider to capitalize on bigger talent pools in markets they may not have considered before. 

Employee Value Proposition adjustments to reflect priorities

When it comes attracting new hires, 77% of employers have adjusted their Employee Value Proposition (EVP) during the pandemic to reflect a change in candidates' priorities, and. a further 16% plan to make changes. 

Having a strong EVP is shown to boost new hire commitment and decrease annual employee turnover, while also establishing expectations amongst the workforce.

"The majority of respondents indicated that they have also adjusted their EVPs and increased hiring budgets, and many are looking to outsourcing hiring during this exciting and challenging time so that they can stay laser focused on business growth," adds Robie.

Hiring managers plan to use these budgets in a variety of ways, including using internal HR/recruiters (50%) and executive search firms (37%). The survey also found that hiring managers under 35 were more likely to use Recruitment Process Outsourcing (RPO) teams (13%) than hiring managers over 35yr (2%).

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Jun 6, 2021

Business Chief Legend: Former PepsiCo CEO Indra Nooyi

PepsiCo
businesslegend
Leadership
CEO
Kate Birch
4 min
As the first and only female CEO of PepsiCo, Indra Nooyi smashed corporate America’s glass ceiling and transformed the performance and purpose of PepsiCo

At a recent Asia Pacific-focused event, organised by P&G and UN Women, the former CEO of PepsiCo, Indra Nooyi, shared why enabling a diverse and inclusive workforce can directly impact the bottom line.

“If 80% of our products are bought by women because they were the gatekeepers at home, or make all the purchases, why don’t we have a large number of women represented in our ranks,” she told a virtual global crowd of thousands. 

Such business advice may seem rather obvious today, but in 2006, when Nooyi put this business philosophy into practice at PepsiCo, it was both pioneering and progressive. Because not only did the performance of PepsiCo transform under Nooyi’s 12-year tenure as CEO, but so did its purpose and people, with Nooyi widely praised for transforming the firm’s diversity and inclusion agenda.

And who better to do so than someone who had herself smashed the corporate American glass ceiling. Because, when Nooyi became CEO in 2006, following 12 years as Chief Strategist, not only was she among just a handful of female CEOs leading Fortune 500 firms, and one of very few foreign-born executives, she was both the first female CEO to lead PepsiCo, and the first person of colour. Not to mention also being a wife and mother.

Proving performance and purpose can co-exist

And she more than got the job done, growing PepsiCo revenues by 80%, making the firm more global than it had ever been, so that by the time she stepped down in 2018, nearly 20% of net revenues came from MENA, Asia and Latin America, and expanding the business significantly with key acquisitions (Tropicana) and mergers (Quaker Oats).

But it was Nooyi’s strategic redirection of PepsiCo, transforming both its purpose and people, that really made an impact. As chief architect of PepsiCo’s pledge, Performance with Purpose, unveiled in 2006 and a precursor to the modern sustainability movement, Nooyi repositioned the firm to focus on what is best for the world and for its people, from sustainability and social responsibility to diversity and diet.

She transformed the firm’s D&I agenda, created a culture where workers were encouraged to stay with the company, moved corporate spending away from junk food and into healthier alternatives, redesigned packaging to reduce waste, and switched to renewable energy sources and recycling.

As she told Forbes in 2017, “I wanted to make sure that PepsiCo was not only delivering top-tier financial returns but doing so in a way that was responsive to the needs of the world around us.”

Indra Nooyi talking with US President Biden (then Vice President) in 2014

Smashing corporate America's glass ceiling

And it was this ability to realise a world in which business is both practiced and recognised as a force for good that has earned Nooyi a place in CEO history books and landed her numerous accolades, including 11 honorary degrees, the Hero of Conscious Capitalism award at 2017’s CEO Summit, consistent inclusion in the world’s 100 most powerful women (including #1 by Forbes in 2009/10) and most recently, induction into the National Women’s Hall of Fame.

Not bad for a girl from Chennai, India, who was expected to lead a conventional life as a wife and mother, but by her own admission was a bit of a “rebel”, with a passion for playing cricket and lead guitarist in a band. In the late 70s, she relocated to the US, earning herself a Master’s in management from Yale, and beginning a four decade-long strategy-focused career that was born at BCG in 1980 where she spent six years and ended in 2018 following 24 impactful years at PepsiCo.

And while she has now retired from corporate life, Nooyi continues to wield the influence that so positively changed the direction of one of the world’s largest companies. As well as serving on the board for ecommerce giant Amazon, she speaks at summits close to her heart, and has recently penned her memoir, advising corporates on better integrating work and family.

And while she has now retired from corporate life, Nooyi continues to wield the influence that so positively changed the direction of one of the world’s largest companies. As well as serving on the board for ecommerce giant Amazon, she speaks at summits close to her heart, and has recently penned her memoir, advising corporates on better integrating work and family. 

Indra Nooyi's memoir will be available from September 28, 2021, and can be pre-ordered. 

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