Asendia USA: developing a key partnership with Adore Me
Asendia USA is the US arm of Asendia, one of the world’s leading parcel and mail shipping providers.
Founded in 2012 as part of a joint venture with La Poste and Swiss Post, Asendia specializes in international shipping of packages, business mail, direct marketing materials, and publications. Asendia offers high quality B2C global delivery solutions for its customers. The organization is present in 17 countries across Europe, Asia, Oceania, and the US and provides a diverse range of ecommerce and mail solutions to empower businesses to grow across borders.
Gary Shunk is Asendia USA’s Senior VP of Marketing, Pricing and Partnerships, with additional responsibilities in Sales and Key Accounts/Customer Care Management. “My experience in the logistics sector goes back 39 years,” he says. “I started out in sales and then went into management with FedEx back in the 1980’s. It was at FedEx that I benefited from solid sales management and leadership training. I left FedEx in 1989 to become an entrepreneur and have since contributed to the growth and development of the organization we are today.”
With such extensive experience, Shunk has observed the transformation of e-commerce first-hand. “Global eCommerce has become a fantastic opportunity for growth, but can be challenging in the world we live in today,” he says. “The customs, security changes, and guidelines for shipping internationally require the ability to adapt to constant changes. Flexibility with choices, while ensuring security and customs compliance, is how we help companies achieve their goals. Parcel shipping is 60% of our business. Asendia’s strategy had to change in order for us to succeed, and that is what we did. Transporting sold products versus mail or printed matter is much different in many ways – and, as everyone now knows, speed and visibility are critical to the customer experience. Transportation companies have had to improve and expand their scope and coverage. Asendia is doing just that through expansion of facilities, acquisitions, improved automation, increased tracking capabilities, and above all employee safety. The e-commerce industry demands reliability and ease of use, and our strategy is to ensure we continue to provide both as one of the top players in the industry.”
Having established a key, strategic relationship with Adore Me, Shunk believes that collaboration has been influential. “Adore Me began with a strict interest in the US market, but quickly saw the opportunity to grow their subscription model business into other English-speaking countries,” he says. “Because of the trust we have built in each other’s people, systems, and capabilities, we are successful at working together and finding creative ways to adjust services. This flexibility allows us to find cost-effective solutions that meet the expectations of both organizations.” Shunk understands the importance of an individual approach and believes it is vital to create custom solutions for each customer. “We understand that one size does not fit all, so we make a point to work with each customer to create a customized solution that suits their business plan,” he says. “Some may want the most economical method for international distribution because their product value is low, and high international shipping costs on low-value orders can deter consumers from shopping outside their home country. Others want speed, and cost is not as critical. Almost all retailers want to be able to have the tracking visibility their consumers expect and the data that supports the performance.”
With COVID-19 disrupting organizations globally, Shunk affirms that employee safety has become critical. “We’re very fortunate to have the operations managers and operation workers that we have because they’ve gone above and beyond,” he says. “The pandemic has brought people closer together as a team. Communication has been positive and we’ve worked extremely hard. All six of our operating facilities have been able to stay open, but it has changed the way we manage our employees and how we remotely manage the company.”
With the future in mind, Shunk has a clear idea of what he expects the next few years at Asendia USA to look like. “As the ecommerce industry continues to grow and adapt to the ever-changing needs of consumers, Asendia looks forward to continuing along on this journey with our customers to help them evolve with the changes and enjoy long-term growth and success with both domestic and international sales.”
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