Cisco: COVID-19 has changed the work environment
In the recent report commissioned by Cisco - titled ‘A New Perspective on the Modern Workplace’ - the company revealed six key forward looking lessons learned for IT and business leaders, as they look to return to office work.
“While much has been written about the immediate pandemic-related challenges, it’s important to apply the lessons learned as many begin rolling out return to work strategies,” commented in a company statement.
The key lessons learned highlight particular changes in mindset, attitude, direction and behaviour following the impact of COVID-19.
Findings from Cisco’s ‘A New Perspective on the Modern Workplace’ report
74% of participants believe their business will emerge stronger
Whist 2020 so far has undoubtedly been one of the most challenging times, Cisco has reported that 74% of businesses agreed with the statement that: despite the challenges, businesses will emerge stronger in certain areas from the crisis.
“This optimism is indicative of the ingenuity and innovation organisations have shown. It has been incredible to see how many initiatives around digital transformation and other forms of modernisation scheduled for the medium to long-term, or deferred because of other competing priorities, have been accelerated,” noted Cisco.
Flexibility is here to stay and will benefit both organisations and employees
Cisco also reported within its research that 49% of respondents believe flexible working will continue, as well as when it comes to hiring 50% believe that increased remote working will build a more inclusive and extended talent pool.
“Businesses are realising that work can happen anywhere, productivity isn’t lost, and an expanded talent pool will enable stronger and more capable work teams,” said Cisco.
Increased emphasis on employee wellbeing and work-life balance
87% of respondents have highlighted that as a result of the pandemic, there has been an increased emphasis on employee wellbeing and work-life balance. Of the 87%, 47% believe this will continue in the long term.
“Study participants said they viewed the pandemic as a catalyst for major change. This newfound focus and priority on health and wellbeing is a silver-lining during what is otherwise a sobering period of time.”
Key comments made by participants of the report include:
- Highlighting the importance of empathy and how it has increased since the outbreak
- Detailing the challenges when it comes to balancing comfort, kindness and understanding with getting result
- Witnessing an increased emphasis on individual health and mindfulness
“From a business agility and resiliency perspective, it’s important that we learn and adapt quickly from this experience,” said Aruna Ravichandran, VP of Marketing, Cisco’s Collaboration Group. “You never know when you’ll need to pivot, and we’ve seen that technology like Webex is playing a key role.”
Image soure: Cisco
Marketing matters: from IBM to Kyndryl
Prior to joining Kyndryl as Chief Marketing Officer, Maria had a 25-year career at IBM, most recently as the tech giant’s CMO where she oversaw all marketing professionals and activities across North America, Canada and Latin America. She has held senior global marketing positions in a variety of disciplines and business units across IBM, most notably strategic initiatives in Smarter Cities and Watson Customer Engagement, as well as leading teams in services, business analytics, and mobile and industry solutions. She is known for her work with teams to leverage data, analytics and cloud technologies to build deeper engagements with customers and partners.
With a passion for marketing, business and people, and a recognized expert in data-driven marketing and brand engagement, Maria talks to Business Chief about her new role, her leadership style and what success means to her.
You've recently moved from IBM to Kyndryl, joining as CMO. Tell us about this exciting new role?
I’m Chief Marketing Officer for Kyndryl, the independent company that will be created following the separation from IBM of its Managed Infrastructure Services business, expected to occur by the end of 2021. My role is to plan, develop, and execute Kyndryl's marketing and advertising initiatives. This includes building a company culture and brand identity on which we base our marketing and advertising strategy.
We have an amazing opportunity ahead at Kyndryl to create a company brand that will stand apart in the market by leading with our people first. Once we are an independent company, each Kyndryl employee will advance the vital systems that power human progress. Our people are devoted, restless, empathetic, and anticipatory – key qualities needed as we build on existing customer relationships and cultivate new ones. Our people are at the heart of this business and I am deeply hopeful and excited for our future.
What experiences have helped prepare you for this new opportunity?
I’ve had a very rich and diverse career history at IBM that has lasted 25+ years. I started out in sales but landed explored opportunities at IBM in different roles, business units, geographies, and functions. Marketing and business are my passions and I landed on Marketing because it allowed me to utilize both my left and right brain, bringing together art and science. In college, I was no tonly a business major, but an art major. I love marketing because I can leverage my extensive knowledge of business, while also being able to think openly and creatively.
The opportunities I was given during my time at IBM and my natural curiosity have led me to the path I’m on now and there’s no better next career step than a once-in-a-lifetime-opportunity to help launch a company. The core of my role at Kyndryl is to create a culture centered on our people and growing up in my career at IBM has allowed me to see first-hand how to prioritize people and ensure they are at the heart of progress in everything Kyndryl will do.
How would you describe your leadership style?
I believe that people aren't your greatest assets, they are your only assets. My platform and background for leadership has always been grounded in authenticity to who I am and centered on diversity and inclusion. I immigrated to the US from Chile when I was 10 years old and so I know the power and beauty that comes from leaning into what makes you different from other people, and that's what I want every person in my marketing organization to feel – the value in bringing their most authentic self to work every day. The way our employees feel when they show up for themselves authentically is how they will also show up for our customers, and strong relationships drive growth.
I think this is especially true in light of a world forever changed by the pandemic. Living through such an unprecedented time has reinforced that we are all humans. We can't lead or care for one another without empathy and I think leaders everywhere have been reminded of this.
What’s the best leadership advice you’ve received?
When I was growing up as an immigrant in North Carolina, I often wanted to be just like everyone else. But my mother always told me: Be unique, be memorable – you have an authentic view and experience of the world that no one else will ever have, so don't try to be anyone else but you.
What does success look like to you?
I think the concept of success is multi-faceted. From a career perspective, being in a job where you're respected and appreciated, and where you can see how your contributions are providing value by motivating your teams to be better – that's success! From a personal perspective, there is no greater accomplishment than investing in the next generation. I love mentoring younger professionals – they are the future. I want my legacy as a leader to include providing value in work culture, but also in leaving a personal impact on the lives of professionals who will carry the workforce forward. Finding a position in life with a job and company that offers me a chance at all of that is what success looks like to me.
What advice would you give to your younger self just starting out in the industry?
I've always been a naturally curious person and it's easy for me to over-commit to projects that pique my interest. I've learned over years of practice how to manage that, so to my younger self I’d say… prioritize the things that are most important, and then become amazing at those things.