Experian and ServiceNow to Scale AI for Company Workflows

Experian has announced a global multi-year partnership with ServiceNow that could reshape how enterprises deploy agentic AI at scale.

The collaboration centres on embedding the Experian Ascend Platform into ServiceNow's AI Platform to enable autonomous agents to access trusted data and execute real-time decisions across business processes.

The move addresses a commercial challenge that has limited AI adoption in large organisations. While interest in autonomous agents has grown, deployment has stalled due to fragmented data foundations that undermine decision accuracy and scalability.

Trusted data as commercial infrastructure

According to industry research, data limitations remain the primary barrier to AI deployment for most organisations. Experian's proposition positions verified data as the foundation for any enterprise AI strategy that aims to generate commercial value.

Keith Little, President of Experian Software Solutions, says: "We see agentic AI as a fundamental change in how intelligent services are delivered and this partnership brings together complementary strengths and a shared vision for building them the right way.

"By connecting our intelligence and decisioning capabilities in Ascend directly into ServiceNow's workflow, businesses can operate with confidence at scale, while extending the impact of our capabilities into new industries and enterprise workflows. This partnership cements Experian's position as a global leader in AI innovation, giving organisations the foundations to deploy agentic services with confidence."

The partnership could allow Experian to expand its commercial footprint beyond traditional credit and fraud markets into broader enterprise workflow environments. This represents a strategic shift from data provider to embedded decisioning infrastructure.

ServiceNow's platform serves more than 8,400 enterprise customers globally. The integration could give Experian access to operational workflows across sectors including financial services, insurance and healthcare.

Native integration for workflow automation

The technical approach involves native integration rather than requiring organisations to build new AI infrastructure. Experian's decisioning capabilities are embedded directly into ServiceNow workflows, allowing AI agents to operate within existing enterprise environments while accessing Experian datasets in real time.

Both companies describe the result as automated intelligence at scale. The architecture aims to reduce implementation friction and speed time to value for enterprise clients.

Initial use cases target high-value processes where accuracy and compliance are commercial requirements:

• Employee onboarding.
• Third-party risk management.
• Fraud and identity verification.
• Model lifecycle governance.

These applications address operational areas where errors carry financial or regulatory consequences. The focus on regulated processes could position the partnership as a growth vehicle in markets with strict compliance frameworks.

The partnership has been designed with financial services, insurance and healthcare organisations in mind. These sectors face dual pressures to modernise operations while maintaining governance standards that meet regulatory scrutiny.

By embedding trusted data into workflows, the companies aim to address how regulated firms can deploy AI without compromising control or auditability.

Cathy Mauzaize, President for EMEA at ServiceNow, says: "Businesses are ready to move beyond experimentation and this partnership gives them exactly what they need to scale. By bringing together ServiceNow's AI Platform, with Experian's world-leading decisioning and analytics platform, we're enabling deeper insights and delivering AI that can make smarter decisions and act faster in a secure environment that delivers real outcomes."

Platform strategy extends market reach

For Experian, the announcement demonstrates its platform-led growth strategy. The Ascend Platform has become the delivery mechanism for its data and analytics capabilities across industries.

Integration with major enterprise platforms like ServiceNow extends Experian's market presence beyond core credit and fraud use cases. This could open revenue streams in operational areas including human resources, procurement and vendor management.

The company operates in 33 countries and employs more than 25,000 people. Its FTSE 100 status reflects existing scale, but partnerships with established enterprise software providers could accelerate penetration in sectors where Experian has limited presence.

The collaboration positions Experian as infrastructure embedded in daily business operations. This architectural approach could increase customer lifetime value and reduce competitive displacement risk as AI capabilities become table stakes for enterprise software.