Why has Domino’s UK CEO Stepped Down Amid Strategy Shift?

Domino’s Pizza Group announced on 25 November that UK CEO Andrew Rennie, who predicted the pizza market was nearing the saturation point, has stepped down.

The chain said that he is leaving through “mutual agreement” and will also be stepping down as Board Director with immediate effect.

Until a permanent appointment is made, Nicola Frampton, currently Domino’s Chief Operating Officer (COO), will serve as Interim CEO while the Board searches for the new leader.

Ian Bull, Chair of Domino’s Pizza Group, said: “I would like to thank Andrew for his contribution to the business, including overseeing continued operational excellence and significant market share gains.”

He added: “Domino’s has an exceptional brand, a resilient business model and continues to gain market share, despite the challenging external environment. The Board believes that there are a number of opportunities to drive further growth and value creation in Domino’s core business.”

Discussing his departure, Andrew said: “I have been privileged to lead the DPG business over the last two years supported by a great team and world class franchisees. We have collectively delivered strong market share growth through operational excellence, product innovation and a digital transformation.”

Domino’s strategy

Andrew was appointed in 2023 for his “extensive career in Domino’s global system” and a “deep understanding of the brand”, the company said.

Over his tenure, he has publicly stated that the UK pizza market was nearing saturation and that there was not “massive growth” left.

This recognition shaped his strategy: Domino’s could no longer rely on pizza alone for the future of growth.

His primary strategic move was to expand into non-pizza categories, which led to the trial launch and rollout of CHICK ‘N’ DIP across 187 stores in the North West of England and Northern Ireland.

Taking the baton, Nicola said: “I look forward to working with the Board and leadership team, as well as our colleagues and franchisees, to ensure that we continue to strengthen the business and deliver for customers in the months ahead.”

She outlines a number of ongoing growth and performance initiatives that she will be focused on, including “the continued enhancement of our supply chain, delivering further product innovation including the system-wide launch of CHICK ‘N’ DIP next year and preparing for the rollout of our loyalty programme in 2026”.

Leadership changes at Domino’s

Domino’s has announced a series of significant leadership and board changes in September. Chief Financial Officer (CFO) Edward Jamieson stepped down by mutual agreement on 18 September after serving in the role since 2022, during which he helped shape strategy, complete transactions and expand market share.

He will be succeeded by Andrew Andrea, appointed in September as the incoming CFO, though Andrew will not join until March 2026 after serving his notice at C&C Group. 

With more than two decades at Marstons, including 12 years as CFO, Andrew brings deep experience in M&A and franchise-based business models. 

Until he arrives, Richard Snow, a former CFO at Ladbrokes and Cavendish Corporate Finance, will serve as interim CFO.

Board changes in September were also substantial. Lynn Fordham, previously Senior Independent Director (SID), has stepped down from the board to take on a new role as Special Adviser, supporting Domino’s through a period of accelerated activity. 

Lynn has been replaced as SID by Natalia Barsegiyan, while Robyn Perriss has taken over as Chair of the Audit Committee. The company says it has begun searching for an additional non-executive director.