May 19, 2020

Apple’s Beats by Dre now the NBA’s official headphone supplier

Beats by Dre
erptre fusion
2 min
Apple’s Beats by Dre now the NBA’s official headphone supplier
Beats by Dre, bought by Apple for US$3bn in 2014, has become the official headphones partner of the National Basketball Association (NBA)
The deal’s value has not been disclosed, although CNBC reports that “the NBA is set to attract an estimated $1.12 billion in sponsorship deals for the 2017-2018 season”.
CNBC added that this is the first instance in which the NBA’s sponsorships deals have breached $1bn, having hit $861mn the season prior.
“One of the sports world’s longest-running love affairs has been that between NBA players and their Beats headphones”, The Verge commented.
“Many wear the brand without even being paid for it, which has helped to cement its reputation as the favorite accessory of sportsmen in the US”.
Beats was founded in 2006 by Andre Young (NWA’s Dr Dre) and producer Jimmy Iovine with a focus on design and sound quality.
Products will be provided to NBA stars, such as LeBron James, Steph Curry, and Kevin Durant, with team-specific and branded headphones to shortly become available for fans.
Luke Wood, President of Beats by Dre, said: “Basketball, music, and style speak one voice: Julius Erving became a style icon, Allen Iverson cemented hip hop’s place on and off the court and LeBron James is breaking new music every day”.
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In commemoration of the deal, the NBA and Beats released a short video starring LeBron, James Harden, Draymond Green, Ben Simmons, Jayson Tatum, and Karl-Anthony Towns.
CNBC said fans can expect further collaborations at events including the NBA All-Star games in February, the NBA Draft next summer, and exhibition games in Europe and the Far East.
Elsewhere in the world of sports, Beats by Dre has also extended its deal with the UK’s Chelsea Football Club as its Official Sound Partner. The deal will run for three years, ending with the 2020-21 season.

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Jun 18, 2021

Intelliwave SiteSense boosts APTIM material tracking

3 min
Intelliwave Technologies outlines how it provides data and visibility benefits for APTIM

“We’ve been engaged with the APTIM team since early 2019 providing SiteSense, our mobile construction SaaS solution, for their maintenance and construction projects, allowing them to track materials and equipment, and manage inventory.

We have been working with the APTIM team to standardize material tracking processes and procedures, ultimately with the goal of reducing the amount of time  spent looking for materials. Industry studies show that better management of materials can lead to a 16% increase in craft labour productivity.

Everyone knows construction is one of the oldest industries but it’s one of the least tech driven comparatively. About 95% of Engineering and Construction data captured goes unused, 13% of working hours are spent looking for data and around 30% of companies have applications that don’t integrate. 

With APTIM, we’re looking at early risk detection, through predictive analysis and forecasting of material constraints, integrating with the ecosystem of software platforms and reporting on real-time data with a ‘field-first’ focus – through initiatives like the Digital Foreman. The APTIM team has seen great wins in the field, utilising bar-code technology, to check in thousands of material items quickly compared to manual methods.

There are three key areas when it comes to successful Materials Management in the software sector – culture, technology, and vendor engagement.

Given the state of world affairs, access to data needs to be off site via the cloud to support remote working conditions, providing a ‘single source of truth’ accessed by many parties; the tech sector is always growing, so companies need faster and more reliable access to this cloud data; digital supply chain initiatives engage vendors a lot earlier in the process to drive collaboration and to engage with their clients, which gives more assurance as there is more emphasis on automating data capture. 

It’s been a challenging period with the pandemic, particularly for the supply chain. Look what happened in the Suez Canal – things can suddenly impact material costs and availability, and you really have to be more efficient to survive and succeed. Virtual system access can solve some issues and you need to look at data access in a wider net.

Solving problems comes down to better visibility, and proactively solving issues with vendors and enabling construction teams to execute their work. The biggest cause of delays is not being able to provide teams with what they need.

On average 2% of materials are lost or re-ordered, which only factors in the material cost, what is not captured is the duplicated effort of procurement, vendor and shipping costs, all of which have an environmental impact.

As things start to stabilise, APTIM continues to utilize SiteSense to boost efficiencies and solve productivity issues proactively. Integrating with 3D/4D modelling is just the precipice of what we can do. Access to data can help you firm up bids to win work, to make better cost estimates, and AI and ML are the next phase, providing an eco-system of tools.

A key focus for Intelliwave and APTIM is to increase the availability of data, whether it’s creating a data warehouse for visualisations or increasing integrations to provide additional value. We want to move to a more of an enterprise usage phase – up to now it’s been project based – so more people can access data in real time.


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