May 19, 2020

Google takes action to tackle fake tech support ads

Apple
Google
advertising
tech support
erptre fusion
2 min
Google takes action to tackle fake tech support ads
Google is working to purge its search platform of adverts for illegitimate online tech support, the Wall Street Journal has said
 
The action has been inspired by a Journal-conducted investigation finding that fraudsters are purchasing space to then advertise under the pretence of being verified service agents for companies such as Apple.
 
Google, speaking to the Journal, has previously spoken of its ongoing commitment to removing bad ads from its platform, stating that it had removed 100 ads per second last year over violations of company policies.
 
According to the Journal, “a 2018 study found 72% of sponsored ads on major search engines related to technical support queries led to scam websites”.
 
Upon contacting one of these false tech support companies, customers are commonly tricked into providing remote access to their devices.
 
Scammers then run bogus diagnostic programs which tell the victim their machine is suffering major faults, thereby encouraging the victim to buy fake solutions to the problems.
 
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Google plans to introduce a fresh verification initiative to combat these scams.
 
“One of our top priorities is to maintain a healthy advertising ecosystem”, David Graff, Google’s global product policy director, said in a statement on the company’s blog.
 
“In the coming months, we will roll out a verification program to ensure that only legitimate providers of third-party tech support can use our platform to reach customers”.
 
He added: “These efforts alone won’t stop all bad actors trying to game our advertising systems, but it will make it a lot harder”.

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Jun 18, 2021

Intelliwave SiteSense boosts APTIM material tracking

APTIM
Intelliwave
3 min
Intelliwave Technologies outlines how it provides data and visibility benefits for APTIM

“We’ve been engaged with the APTIM team since early 2019 providing SiteSense, our mobile construction SaaS solution, for their maintenance and construction projects, allowing them to track materials and equipment, and manage inventory.

We have been working with the APTIM team to standardize material tracking processes and procedures, ultimately with the goal of reducing the amount of time  spent looking for materials. Industry studies show that better management of materials can lead to a 16% increase in craft labour productivity.

Everyone knows construction is one of the oldest industries but it’s one of the least tech driven comparatively. About 95% of Engineering and Construction data captured goes unused, 13% of working hours are spent looking for data and around 30% of companies have applications that don’t integrate. 

With APTIM, we’re looking at early risk detection, through predictive analysis and forecasting of material constraints, integrating with the ecosystem of software platforms and reporting on real-time data with a ‘field-first’ focus – through initiatives like the Digital Foreman. The APTIM team has seen great wins in the field, utilising bar-code technology, to check in thousands of material items quickly compared to manual methods.

There are three key areas when it comes to successful Materials Management in the software sector – culture, technology, and vendor engagement.

Given the state of world affairs, access to data needs to be off site via the cloud to support remote working conditions, providing a ‘single source of truth’ accessed by many parties; the tech sector is always growing, so companies need faster and more reliable access to this cloud data; digital supply chain initiatives engage vendors a lot earlier in the process to drive collaboration and to engage with their clients, which gives more assurance as there is more emphasis on automating data capture. 

It’s been a challenging period with the pandemic, particularly for the supply chain. Look what happened in the Suez Canal – things can suddenly impact material costs and availability, and you really have to be more efficient to survive and succeed. Virtual system access can solve some issues and you need to look at data access in a wider net.

Solving problems comes down to better visibility, and proactively solving issues with vendors and enabling construction teams to execute their work. The biggest cause of delays is not being able to provide teams with what they need.

On average 2% of materials are lost or re-ordered, which only factors in the material cost, what is not captured is the duplicated effort of procurement, vendor and shipping costs, all of which have an environmental impact.

As things start to stabilise, APTIM continues to utilize SiteSense to boost efficiencies and solve productivity issues proactively. Integrating with 3D/4D modelling is just the precipice of what we can do. Access to data can help you firm up bids to win work, to make better cost estimates, and AI and ML are the next phase, providing an eco-system of tools.

A key focus for Intelliwave and APTIM is to increase the availability of data, whether it’s creating a data warehouse for visualisations or increasing integrations to provide additional value. We want to move to a more of an enterprise usage phase – up to now it’s been project based – so more people can access data in real time.

 

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