The rise and fall of Vine: A brief timeline
After four successful years, Vine is finally being axed by internet giant Twitter, who purchased the company back in 2012. Founded by Dom Hofmann, Rus Yusupov and Colin Kroll, Twitter originally secured the online network’s success, wihere six second loop video clips are published through the platform and are shareable through a range of social media outlets, falling under different category themes.
We take a look at the rise and fall of Vine, at which the platform is home to a multitude of followers who are sad to see its demise from social media.
2012 – 2013 – Initial launch and success
The founders of Vine sell their company to internet juggernaut to Twitter for an impressive $30 billion, to which it became an overnight success in 2013 when released as an app for Windows and Android devices.
Vine becomes the most downloaded video-sharing app in the market, to which recorded six second clips are sent from user to user, to which there are now over a million Vine’s online and over 200 million users.
2014 – 2015 – Twitter increasingly innovates to keep up with the market
Video clips begin to feature the number of viewers through the top of the screen to appeal to users who wish to know how many individuals are following their clips, in addition to the increase of clip time from the standard six seconds to approximately 140 seconds.
Music also becomes a popular feature on the app, with many videos now synchronising to music, creating some of the most loved animal clips of all time.
2016 – the demise of Vine
With slower market growth due to the rise of apps such as SnapChat, who do not place time limits on their features, Vine has become increasingly outdated due to its limitations, despite its avid following. The app has ensured the success of previously unheard singers, promoted the popularity of animal videos and created a lot of memories for many utilise the app.
Twitter has yet to state their reasons for shutting down the app, yet founder Yusupov is hoping the app is not sold to another technological investor. The app has fully secured itself in the memories of many individuals who will utilise the app, of which Twitter has assured all Vine fans that the website will remain available and their Vine’s accessible for the foreseeable future.
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Intelliwave SiteSense boosts APTIM material tracking
“We’ve been engaged with the APTIM team since early 2019 providing SiteSense, our mobile construction SaaS solution, for their maintenance and construction projects, allowing them to track materials and equipment, and manage inventory.
We have been working with the APTIM team to standardize material tracking processes and procedures, ultimately with the goal of reducing the amount of time spent looking for materials. Industry studies show that better management of materials can lead to a 16% increase in craft labour productivity.
Everyone knows construction is one of the oldest industries but it’s one of the least tech driven comparatively. About 95% of Engineering and Construction data captured goes unused, 13% of working hours are spent looking for data and around 30% of companies have applications that don’t integrate.
With APTIM, we’re looking at early risk detection, through predictive analysis and forecasting of material constraints, integrating with the ecosystem of software platforms and reporting on real-time data with a ‘field-first’ focus – through initiatives like the Digital Foreman. The APTIM team has seen great wins in the field, utilising bar-code technology, to check in thousands of material items quickly compared to manual methods.
There are three key areas when it comes to successful Materials Management in the software sector – culture, technology, and vendor engagement.
Given the state of world affairs, access to data needs to be off site via the cloud to support remote working conditions, providing a ‘single source of truth’ accessed by many parties; the tech sector is always growing, so companies need faster and more reliable access to this cloud data; digital supply chain initiatives engage vendors a lot earlier in the process to drive collaboration and to engage with their clients, which gives more assurance as there is more emphasis on automating data capture.
It’s been a challenging period with the pandemic, particularly for the supply chain. Look what happened in the Suez Canal – things can suddenly impact material costs and availability, and you really have to be more efficient to survive and succeed. Virtual system access can solve some issues and you need to look at data access in a wider net.
Solving problems comes down to better visibility, and proactively solving issues with vendors and enabling construction teams to execute their work. The biggest cause of delays is not being able to provide teams with what they need.
On average 2% of materials are lost or re-ordered, which only factors in the material cost, what is not captured is the duplicated effort of procurement, vendor and shipping costs, all of which have an environmental impact.
As things start to stabilise, APTIM continues to utilize SiteSense to boost efficiencies and solve productivity issues proactively. Integrating with 3D/4D modelling is just the precipice of what we can do. Access to data can help you firm up bids to win work, to make better cost estimates, and AI and ML are the next phase, providing an eco-system of tools.
A key focus for Intelliwave and APTIM is to increase the availability of data, whether it’s creating a data warehouse for visualisations or increasing integrations to provide additional value. We want to move to a more of an enterprise usage phase – up to now it’s been project based – so more people can access data in real time.