Starbucks Rewards launches sleek new App for their 17 million iOS and Android users

By Joe Johns

Starbucks has announced the launch of its new re-designed App, used by 17 million people across iOS and Android and they hope that it will offer a far more personalized experience for its customers.

Starbucks hope that the new App will offer far more benefits by bringing to life engaging content as well as interactive in-app features.

The launch also coincides with the launch of their new rewards program Starbucks Rewards which will allow members to redeem rewards and offers through their highly successful Mobile Order & Pay platform.

The company introduced Starbucks Mobile Order & Pay nationally in September 2015 and currently processes more than 7 million mobile orders a month. Members were unable to redeem rewards through this experience until now.

The Starbucks app is the center of the company’s digital ecosystem, bringing together loyalty, mobile payment and content partnerships – all seamlessly integrated into one convenient location. 

Coming soon Starbucks Rewards members can expect more personalized features and content through strategic partnerships, as well as the ability to earn Stars outside of Starbucks.

Source: Starbucks Newsroom:


Featured Articles

Top 10 cybersecurity specialists in the US

As cyber attacks grow in frequency and become increasingly sophisticated, Business Chief looks at the top 10 cybersecurity specialists in the US.

Silicon Valley Bank collapse: How did we get here?

US authorities have stepped in to protect all Silicon Valley Bank customers following the second-largest bank failure in the country's history

Top 10 best new leadership books by women to read in 2023

To mark IWD, here’s our pick of the best new leadership books – all penned by impressive women at the forefront of the ever-evolving world of work

Eight of the best business leadership podcasts

Leadership & Strategy

CEO John Pagano, leading Saudi Arabia's Red Sea Global

Leadership & Strategy

Top 10 female CEOs according to Fortune’s Global 500 list

Leadership & Strategy