Top Five Telecom Giants in North America
By: Kristin Craik
Telecom companies across North America deal with a lot of competition in the fight for market share. With new technology arriving on the technological landscape at an unprecedented pace, the giant telecoms must stay on the forefront of innovation to keep their business successful.
Brand Finance, a brand valuation consultancy, rates the world’s brands and determines how each brand fairs on an annual basis. In 2012, the top brand globally was Vodafone, which recent rumors hint that US-based Verizon is interested in, with the North American Giants coming in at close second. See which telecoms make the list in highest brand value in their industries.
AT&T comes in at number one, with a brand value of $30.4 million. Providing cell phone service to 275 million people, claiming the largest Wi-Fi network in the US and offering AT&T UVerse TV service, AT&T covers the telecom market. Headquartered in Dallas, Texas, AT&T is the 17th largest company in the world. With roots dating back to 1885 and the Bell Telephone Company founded by Alexander Graham Bell, AT&T has the experience in telecom to back its leading position
Verizon comes in 2nd place reaching a total brand value of $27.6 million. The Verizon brand was created from a merger between Bell Atlantic and GTE Corp in 2000, who coined the name from the Latin word veritas and horizon, and is headquartered in New York, New York. Verizon been providing exceptional wireless service ever since, today serving 290 million with its 3G and 4G networks. Verizon, today, also provides customers with FiOS video (4.7 million subscribers) and FiOS Internet (5.4 million subscribers).
Comcast, based on brand value, is in 3rd place at $12.5 million. Headquartered in Philadelphia, PA, Comcast was founded by Ralph Roberts in 1963 in Tupelo, MS. Today, the telecom has a variety of business models including owning 51 percent of NBC Universal. Telecom services by Comcast include Xfinity and Comcast high speed Internet (18.582 million customers). Comcast as an organization serves 24.1 million customers and employs 100,000. Comcast has been dealing with the trials of a poor customer service reputation for a couple years, something the company hopes to rectify.
4. Time Warner Cable
Time Warner Cable takes the 4th spot and its brand value totals $9.1 million. Like Comcast, Time Warner Cable’s holding company Time Warner operates in a variety of industries including TV networks, film and TV entertainment, publishing, and telecom. Its cable division, which got its start in 1968, is the second largest cable provider to the United States. Providing 15 million customers with video (12 million customers), high speed data (10.9 million customers) and voice services (5 million customers), Time Warner Cable serves 29 states.
Bell Canada ends the list in 5th place with a brand value of $5,258. Canada’s largest telecommunications company, Bell Canada provides customers with high-speed Fibe Internet, Fibe TV, Satellite TV, Bell Mobility wireless network, Virgin Mobile Canada, and home phone. Headquartered in Montreal, QC, Bell, like AT&T, has roots back to 1885 and the Bell Telephone Company founded by Alexander Graham Bell, AT&T being the resulting company from the American division and Bell Canada the resulting company from the Canadian division. One of two major leaders in Canada’s telecom industry, Bell Canada has seen success from operations.
Intelliwave SiteSense boosts APTIM material tracking
“We’ve been engaged with the APTIM team since early 2019 providing SiteSense, our mobile construction SaaS solution, for their maintenance and construction projects, allowing them to track materials and equipment, and manage inventory.
We have been working with the APTIM team to standardize material tracking processes and procedures, ultimately with the goal of reducing the amount of time spent looking for materials. Industry studies show that better management of materials can lead to a 16% increase in craft labour productivity.
Everyone knows construction is one of the oldest industries but it’s one of the least tech driven comparatively. About 95% of Engineering and Construction data captured goes unused, 13% of working hours are spent looking for data and around 30% of companies have applications that don’t integrate.
With APTIM, we’re looking at early risk detection, through predictive analysis and forecasting of material constraints, integrating with the ecosystem of software platforms and reporting on real-time data with a ‘field-first’ focus – through initiatives like the Digital Foreman. The APTIM team has seen great wins in the field, utilising bar-code technology, to check in thousands of material items quickly compared to manual methods.
There are three key areas when it comes to successful Materials Management in the software sector – culture, technology, and vendor engagement.
Given the state of world affairs, access to data needs to be off site via the cloud to support remote working conditions, providing a ‘single source of truth’ accessed by many parties; the tech sector is always growing, so companies need faster and more reliable access to this cloud data; digital supply chain initiatives engage vendors a lot earlier in the process to drive collaboration and to engage with their clients, which gives more assurance as there is more emphasis on automating data capture.
It’s been a challenging period with the pandemic, particularly for the supply chain. Look what happened in the Suez Canal – things can suddenly impact material costs and availability, and you really have to be more efficient to survive and succeed. Virtual system access can solve some issues and you need to look at data access in a wider net.
Solving problems comes down to better visibility, and proactively solving issues with vendors and enabling construction teams to execute their work. The biggest cause of delays is not being able to provide teams with what they need.
On average 2% of materials are lost or re-ordered, which only factors in the material cost, what is not captured is the duplicated effort of procurement, vendor and shipping costs, all of which have an environmental impact.
As things start to stabilise, APTIM continues to utilize SiteSense to boost efficiencies and solve productivity issues proactively. Integrating with 3D/4D modelling is just the precipice of what we can do. Access to data can help you firm up bids to win work, to make better cost estimates, and AI and ML are the next phase, providing an eco-system of tools.
A key focus for Intelliwave and APTIM is to increase the availability of data, whether it’s creating a data warehouse for visualisations or increasing integrations to provide additional value. We want to move to a more of an enterprise usage phase – up to now it’s been project based – so more people can access data in real time.