IBM and SAP Partner with Julphar for Digital Transformation

IBM and SAP have announced a strategic initiative with Gulf Pharmaceutical Industries (Julphar) to transform the UAE-based companyâs operations through SAPâs S/4HANA modernisation programme.
The programme will see IBM Consulting lead the end-to-end digital transformation, including the migration to SAP S/4HANA and the implementation of advanced SAP capabilities across key areas such as finance, supply chain, manufacturing and HR.
The initiative is designed to create a unified, intelligent digital core that will strengthen operational efficiency, enhance regulatory compliance, improve data transparency and increase enterprise agility across all of Julpharâs regional operations.
Julphar will also leverage IBM Consultingâs Advantage â an AI platform designed to streamline workflows â which combines industry experience and AI-powered systems to help clients accelerate business transformation and deliver measurable results.
Modernising enterprise systems
By leveraging both IBMâs experience in delivering large-scale transformations and the capabilities of SAPâs industry-leading platform, the collaboration will support Julpharâs long-term growth strategy, enable faster decision making and enhance resilience across critical business processes.
Discussing the collaboration, Basel Ziyadeh, Chief Executive Officer at Julphar, says âThis strategic collaboration with IBM Consulting and SAP represents a pivotal step in our digital transformation journey.
âBy modernising our core enterprise systems, we are building a future-ready foundation that will enhance operational excellence, support regulatory rigour, and enable sustainable growth.
âThis initiative underscores our commitment to innovation and to strengthening Julpharâs position as a leading pharmaceutical manufacturer in the Middle East, Africa, and beyond.â
Sergio Maccotta, Senior Vice President and General Manager of SAP MEA South, also comments on the deal: âOur long-standing partnership with Julphar reflects more than a technology implementation but a shared commitment to continuous transformation.
âBy moving from ECC to RISE with SAP S/4HANA and modernising core manufacturing and operational processes with industry-focused best practices, Julphar is establishing a resilient, future-ready digital foundation.
âTogether with IBM Consulting, we are enabling greater operational intelligence, regulatory precision and sustainable growth.
âWe are proud to support Julphar as its strategic technology partner of choice, helping the organisation run at its best today while building the agility and innovation capacity required for tomorrow.â
IBM and SAPâs partnership
The ongoing partnership between IBM and SAP dates back more than five decades, shortly after SAPâs founding in 1972. In 1989, both companies announced their first Global Alliance Partnership.
Both firms have leveraged one another over the past fifty years to combine their efforts toward facilitating the digital transformation of their customersâ enterprises, using intelligent applications and technologies to position companies for long-term value.
As they aim to with Julphar, IBM and SAP aim to deliver on the promise of transformation with abilities such as accessing data in real time across business functions, an important and innovative technology development in the business world.
Both businesses also look toward growing technologies such as AI, sustainable-focused solutions and cloud computing to position themselves and their clients for the future.
Discussing IBMâs deal with Julphar and plans to advance technology for value creation, Lula Mohanty, Managing Partner, IBM Consulting, says: âAt IBM, we focus on turning transformation into measurable business value.
âAs a trusted strategic partner to Julphar, our work with SAP brings together deep life sciences expertise, data-driven insight, and proven delivery to build a resilient digital core for the future.
âThis program will help Julphar operate with greater transparency, agility, and efficiency, while continuing to advance high-quality healthcare across the region.â

