New Execs Arrive: Business Chief’s Biggest CEO Moves of 2025

Throughout 2025, Business Chief has reported on some of the biggest CEO transitions, from Nestlé’s turbulent year of leadership to Gucci’s appointments aimed at reviving its financial standing.

Whether it be down to retirement, mutual agreement or other undisclosed reasons, CEO tenures are growing shorter. Boston Consulting Group reported this year that the average tenure for outgoing CEOs in the first half of 2025 was 6.8 years - down from 7.7 years in the same period in 2024.

These findings, which come from a Russel Reynolds report, signal the lowest tenure level since the firm began collecting data in 2018.

From the tens of chief appointments we have reported on throughout 2025, we have selected some standout transitions from during the year.

Aligning with Nestlé’s strategic direction

First up is Philipp Navratil. After becoming CEO of Nestlé Nespresso in 2024, he became Nestlé’s CEO in September, taking over from Laurent Freixe, who was dismissed due to a breach of conduct.

In a statement at the time, the company said the move follows an internal investigation into Laurent’s “undisclosed romantic relationship with a direct subordinate”, which breached the firm’s Code of Business Conduct.

Chairman of the Board of Directors Paul Bulcke said the new CEO is “recognised for his impressive track record of achieving results in challenging environments” and that he “inspires teams and leads with a collaborative, inclusive management style”.

Reviving an iconic fashion house

Francesca Bellettini was appointed CEO of Gucci in September, as parent company Kering moved to revive the brand after several years of declining sales and reputational challenges. 

A seasoned luxury executive, Francesca previously served as Kering’s Deputy CEO for Brand Development and led Yves Saint Laurent through a decade of strong global growth. 

Her appointment marks the first major decision by new Kering CEO Luca de Meo, who aims to sharpen focus on Gucci, the group’s flagship brand. 

Calling Francesca “one of the most seasoned and respected professionals in our industry”, Luca said she brings the leadership needed to restore Gucci’s momentum. 

Francesca said she is honoured to become Gucci’s leader, describing it as “one of the world’s most iconic luxury houses”.

Upholding affordability goals

Juvencio Maeztu had his first day as CEO and President of Ingka Group at the start of November, succeeding long-time leader Jesper Brodin, who transitions to a senior advisory role after 30 years at IKEA. 

Juvencio, a 25-year IKEA veteran, was appointed for his deep operational experience and strong alignment with the company’s values, having held leadership roles across markets and contributed significantly to IKEA’s global growth.

Reflecting on his first day, he said: “This new role is an opportunity and a big responsibility to help create a better everyday life for the many people.” 

Jesper praised the handover, noting that Juvencio will “lead with care, courage and curiosity” and uphold IKEA’s commitment to affordability and purpose.

Hands on with EVs

Markus Haupt, former Executive Vice President of Production and Logistics at SEAT and CUPRA, was appointed CEO on 9 October after serving six months as interim Chief.

His vision and commitment to EVs has led the Electric Urban Car family project with four models across the firm’s brands - an initiative to develop a line of entry-level EVs for the European market.

Thomas Schäfer, Chair of the SEAT and CUPRA Supervisory Board, said that his expertise in production, logistics and strategic planning means he is the “ideal leader to drive the company’s electrification strategy and CUPRA’s continued growth”.

The CEO said: “I am honoured to steer the company through its most significant transformation.”