Bottega Veneta Announces New Marketing Leadership

Bottega Veneta has announced it is appointing Jodie Chan as its new Vice President of Marketing and Communications, Americas, succeeding Jenny Kim. 

Effective April 29, Jodie will oversee and develop the company’s communications and marketing strategy for the Americas region. 

The move follows the departure of Bartolomeo Rongone, formerly CEO of Bottega Veneta, at the end of March, and the announcement of parent company Kering’s turnaround strategy to improve profitability in April.

Luxury leadership experience

Jodie joins Bottega Veneta from Versace, where she held the role of Vice President of Marketing and Communications for the Americas region, leading the company’s North American marketing strategy during the period it was in the process of being acquired by Versace. 

Prior to this, she spent more than six years as the Vice President of Global Marketing and Communications for Carolina Herrera, and previously worked at companies such as Altuzarra, Louis Vuitton and Ralph Lauren. 

She replaces Jenny Kim, who left Bottega Veneta in February to join Dior as Chief Communications and Image Officer. 

Wider C-suite shifts

Jodie’s appointment follows wider leadership shifts at the company. 

In January, Bottega Veneta’s parent company Kering announced that Bartolomeo would leave the company in March 2026 to take on the role of CEO at Moncler Group, after more than seven years in the role. 

On LinkedIn, Bartolomeo said his time at Bottega Veneta had been “about so much more than just collections, strategies or numbers. It’s been a beautiful story woven with craft, creativity and above all, a profound sense of family”.

“From the very first day, I was touched by the richness of our heritage and the extraordinary spirit that flows through every element of this magic brand,” he continued. “It is each and every one of you, your dedication, your humility, your solid pursuit of excellence, that has breathed life into this maison and made it truly exceptional. Together, we embraced our values with authenticity, creating work that speaks of timeless beauty.”

Luca de Meo, Chief Executive Officer of Kering, said upon Bartolomeo’s departure that he had “achieved important milestones with his team,” and made a “significant contribution” to the company during his tenure. 

A brand repositioning

In April, Kering announced a new strategic vision to “reinforce operational excellence,” following a sustained decline in sales – with the group seeing its overall sales fall by 10% in 2025.

This turnaround strategy – which the company has named ReconKering – is designed to reposition the brand as ‘True Luxury’ as it looks to prioritise creativity, craftsmanship, cultural relevance and product relevance, while also integrating new technologies to meet evolving consumer expectations.

To achieve this, the company is developing clear identities for each of its brands – with Bottega Veneta specifically being reinforced as a “deeply distinctive vision of luxury, rooted in discretion, restraint and self confidence”. 

The brand will extend beyond leather goods to “a complete women's and men’s wardrobe” while it looks to strengthen desirability and deepen its cultural visibility across key markets. 

Luca says of the strategy: “ReconKering is our way of reconnecting with what makes Kering unique, while embracing what luxury is becoming. True Luxury is our mission, and Next Luxury is our horizon. 

“This plan brings the two together with the agility of a challenger, a renewed focus on desirability and a stronger commitment to execution. We approach this next phase with ambition, humility and a deep confidence in our teams, who will be the driving force behind the Group’s return to growth and improved performance.”