How Google's Gemini Enterprise Suite Transforms Business AI

We see it time and again. AI is here, but the biggest perceived challenge is adoption and integration - specifically, how do leaders drive both from the top down and lead by example. 

Well, Google might just have taken care of the integration part. The company has launched Gemini Enterprise, a conversational AI platform intended to integrate AI across business operations.

The announcement was made by Google CEO Sundar Pichai and Google Cloud Chief Executive Officer Thomas Kurian during the company’s Gemini at Work event.

Sundar described the product as “the new front door for AI in the workplace”, positioning it as a consolidation of existing Google AI technologies, including its Gemini models and first and third-party agents.

The platform aims to move beyond basic chatbot functionalities to become a more comprehensive tool for businesses.

It allows employees to use natural language to interact with company data documents and applications while also providing tools to build and deploy their own AI agents.

A platform for AI transformation

Google’s strategy with Gemini Enterprise is to offer a unified platform rather than a collection of separate tools.

Thomas Kurian noted that the initial wave of AI “has been stuck in silos, unable to orchestrate complex work across an entire organisation”.

He argues that for true transformation, a business “requires a comprehensive platform that connects to your context, your workflows and your people”.

The Gemini Enterprise suite is composed of six main components:

• Advanced Gemini models
• A no-code workbench for building agents
• Pre-built agents for specialised tasks
• Connections to enterprise data sources
• Central governance tools
• An ecosystem of over 100,000 partners

This structure is designed to provide businesses with an integrated solution for deploying AI at scale, connecting different parts of an organisation and streamlining complex processes.

Demonstrating business value with early adopters

Prior to its official launch, Google tested the platform with several organisations in operational settings.

Virgin Voyages deployed over 50 specialised AI agents, one of which, called Email Ellie, reportedly reduced campaign copy creation time by 40%.

The cruise line also stated that AI-generated campaigns were a factor in a 28% year-over-year increase in July sales.

“What excites me most about this partnership with Google Cloud is how it gives our teams back time to do what they do best – create joy, build connections and bring our brand to life," says Nirmal Saverimuttu, Chief Executive Officer of Virgin Voyages.

In the food service distribution sector, Gordon Food Service has provided nearly 12,000 employees with Google Workspace and is using Gemini Enterprise to support its IT and developer teams.

Brendan Bonthuis, Chief Information Officer at Gordon Food Service, explains: “We’ve been around for more than 127 years because we know innovation matters and that spirit is what makes our partnership with Google Cloud so incredible.”

Within the financial sector, Macquarie Bank in Australia has rolled out Gemini Enterprise to all employees in its retail banking division.

Macquarie Bank is developing personal agents for individual productivity and enterprise agents for larger business challenges.

“Retail banking is a highly competitive industry and ultimately we need to scale fast and scale smartly”, says Richard Heeley, Head of Technology at Macquarie’s Banking and Financial Services group.

Macquarie Bank's goal is for all employees to integrate AI into their daily work within six months.

Infrastructure and competitive landscape

The launch of Gemini Enterprise comes as Google Cloud reported it had surpassed a US$50bn annual revenue run rate in the second quarter.

According to Google, 65% of its cloud customers are already using Google's AI products.

Google’s strategy is based on a “full-stack” AI approach covering infrastructure, research models and products.

This infrastructure utilises Nvidia GPUs and Google’s own Tensor Processing Units.

Gemini Enterprise will be available in all countries where Google Cloud products are sold, supporting 48 languages.

The platform has multiple editions, including Gemini Business for smaller teams starting at US$21 per seat per month and Gemini Enterprise editions for larger organisations starting at US$30 per seat per month.

Kurian positions the platform against competitors by suggesting other vendors “are handing you the pieces, not the platform,” leaving businesses to handle the integration themselves.

The platform's adoption will likely depend on whether organisations see greater value in an integrated AI system compared to using standalone tools and if Google's infrastructure can deliver substantial productivity gains for its enterprise customers.