Nike releases self-lacing HyperAdapt sneakers
Nike has released its first self-lacing sneaker, an attractive proposition for young families and sports enthusiasts worldwide. The release of the shoe to the market has seen a strong response from the market, with high interest not just in the US, but worldwide.
The sneaker aims to revolutionise the sports-shoe industry, providing world-class comfort and increased performance in supporting athletes through such tailoring.
Tiffany Beers, Senior Innovator for Nike said, “We call it 1.0 because it’s just the first step in better fit and comfort in an adaptive way that then improves athletes’ performance”
Undergoing extensive research and testing, in addition to appealing design, HyperAdapt sneakers will immediately tighten and mould around the user’s foot to ensure a perfect fit through the use of sensor technology. It can also be adjusted manually through two different buttons to the side of the shoe.
The sneakers need to be regularly charged every two weeks, with lighting at the back signalling when this needs to occur through different colors. Chargers for each shoe are included when the sneakers are purchased.
The sneakers will be available in several stores in New York, but due to increased demand, booking an appointment is essential to try the HyperAdapt. Nike aim to distribute further at the end of December to Chicago and Los Angeles.
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Giving efficiency the full throttle at NASCAR
The NASCAR organization has long been synonymous with speed, agility and innovation. And so by extension, partnerships at NASCAR hold a similar reputation. One such partner for the organization has been CDW – a leading multi-brand provider of information technology solutions to businesses, government, education and healthcare customers in the United States, the United Kingdom and Canada. CDW provides a broad array of products and services ranging from hardware and software to integrated IT solutions such as security cloud hybrid infrastructure and digital experience. Customer need is the driving force at CDW, and the company helps clients by delivering integrated services solutions that maximize their technology investment. So how does CDW help their customers achieve their business goals? Troy Okerberg, Field Sales Manager - North Florida at CDW adds “We strive to provide our customers with full stack expertise, helping them design, orchestrate and manage technologies that drive their business outcomes.”
NASCAR acquired International Speedway Corporation (ISC) in 2019, merging its operations into one, new company moving forward. The merger represents an important step forward for NASCAR as the sport creates a unified vision to embrace its long history of exciting, family-oriented racing experiences while developing strategic growth initiatives that will drive the passion of core fans and attract the next generation of race fans. CDW has been instrumental in bringing the two technology environments together to enable collaboration and efficiency as one organization. Starting with a comprehensive analysis of all of NASCAR’s vendors, CDW created a uniform data platform for the data center environment across the NASCAR-ISC organization. The IT partner has also successfully merged the two native infrastructure systems together, while analyzing, consulting and providing an opportunity to merge Microsoft software licenses as well.
2020 turned into a tactical year for both organizations with the onset of the pandemic and CDW has had to react quickly to the changing scenario. Most of the initial change included building efficiencies around logistics, like equipment needing to be delivered into the hands of end users who switched to a virtual working environment almost overnight. CDW’s distribution team worked tirelessly to ensure that all customers could still access the products that they were purchasing and needed for their organizations throughout the COVID timeframe. Okerberg adds that today, CDW continues to optimize their offering by hyper-localizing resources as well as providing need-based support based on the size and complexity of their accounts. Although CDW still operates remotely, the company commits to adapting to the changing needs of their clients, NASCAR in particular. Apart from the challenges that COVID-19 brought to the organization, another task that CDW had been handed was to identify gaps and duplicates in vendor agreements that the two former single-entity organizations had in place and align them based on services offered. CDW further helps identify and provide the best solution from a consolidation standpoint of both hardware and software clients so that the new merged organization is equipped with the best of what the industry has to offer.