May 19, 2020

DocuSign will be opening its first regional HQ in Toronto

DocuSign
Toronto business
Invest for Canada initiative
Catherine Sturman
3 min
DocuSign will be opening its first regional HQ in Toronto

As part of its ongoing 'Invest for Canada' initiative, DocuSign, Inc.has announced its commitment to the country by opening its first regional headquarters in Toronto to support local customers and drive business growth.

DocuSign helps organizations connect and automate how they prepare, sign, act on, and manage agreements, offering eSignature on practically any device, anywhere, at any time.

The HQ, located in the heart of the financial district, will house DocuSign's expanding sales, marketing and services teams who will focus on the installed base of over 1500 companies. More than 450,000 customers and millions of users in over 180 countries use DocuSign to accelerate the process of doing business and simplify people's lives.

The move represents an opportunity for the company to continue accelerating its regional growth across a broad range of vertical markets (such as healthcare and life sciences, financial services and education) and in particular the public sector—both federal and provincial.

"Since DocuSign went public almost a year ago, we've talked about the remarkable market opportunity that e-signature presents—something that's worth over $25bn globally. We believe that opportunity is reflected in the Canadian market too, and we're looking to expand our local teams in Toronto and around the country as a result," Dan Kagan, GM for Canada at DocuSign said in a recent press release.

The DocuSign opportunity is not just centered on e-signature, but is also helping organizations to modernize their broader systems of agreement—that is, the way they prepare, sign, act-on and manage the agreements that are fundamental to their business.

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"We are seeing organizations of all sizes embracing e-signature to simplify and accelerate the process of doing business. Once they realize the impact, they are starting to see how DocuSign can help to automate and impact other departments, functions and tasks within their organization—and how we can help modernize their systems of agreement for even greater value," Kagan added.

In the Canadian region, DocuSign is already helping marquee customers, such as Manulife Financial Corporation, the National Bank of Canada and Telus streamline operations by connecting its #1 e-signature technology to the other aspects of their agreement processes. And, according to Kagan, DocuSign is just scratching the surface of potential.

"We are working with DocuSign on the deployment of electronic signature capabilities. As customer in Canada, we are thrilled about DocuSign's continued commitment to the region with the opening of its new Toronto HQ," commented Jeff Maltez, Manulife Financial Corporation. "We look forward to continuing to work with DocuSign and its local data center to accelerate our digital transformation efforts."

Additionally, DocuSign has recently launched local data centers to deliver faster and more efficient high availability services to Canadian business. It also comes alongside the appointment of Toronto-based entrepreneur, Robert Herjavec—the CEO and founder of Herjavec Group, and a leading Shark Tank TV personality—to DocuSign's advisory board.

"Effective business leaders are always looking for ways to improve internal processes without sacrificing the bottom line. Saving time in business is invaluable. DocuSign allows businesses to utilize the speed of technology and execute agreements faster," stated Herjavec. "I am so excited to be joining the advisory board of such a great company, especially as they expand and invest in Canada."

Herjavec's ability to interpret industry trends and understand enterprise business cybersecurity demands has helped him achieve the profile of a global cybersecurity expert. In addition to serving on DocuSign's advisory board, Robert has served as a Cybersecurity Advisor for the Government of Canada, participated in the White House Summit on Cybersecurity and is a member of the US Chamber of Commerce Task Force for Cybersecurity.

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Jun 13, 2021

Marketing matters: from IBM to Kyndryl

CMO
Kyndryl
IBM
Leadership
Kate Birch
5 min
Former CMO for IBM Americas Maria Bartolome Winans was recently named CMO for Kyndryl. Maria talks about her new role and her leadership style

Former Chief Marketing Officer for IBM Americas, and an IBM veteran of more than 25 years, Maria Bartolome Winans was recently named CMO for Kyndryl.

Prior to joining Kyndryl as Chief Marketing Officer, Maria had a 25-year career at IBM, most recently as the tech giant’s CMO where she oversaw all marketing professionals and activities across North America, Canada and Latin America. She has held senior global marketing positions in a variety of disciplines and business units across IBM, most notably strategic initiatives in Smarter Cities and Watson Customer Engagement, as well as leading teams in services, business analytics, and mobile and industry solutions. She is known for her work with teams to leverage data, analytics and cloud technologies to build deeper engagements with customers and partners.

With a passion for marketing, business and people, and a recognized expert in data-driven marketing and brand engagement, Maria talks to Business Chief about her new role, her leadership style and what success means to her.

You've recently moved from IBM to Kyndryl, joining as CMO. Tell us about this exciting new role?

I’m Chief Marketing Officer for Kyndryl, the independent company that will be created following the separation from IBM of its Managed Infrastructure Services business, expected to occur by the end of 2021. My role is to plan, develop, and execute Kyndryl's marketing and advertising initiatives. This includes building a company culture and brand identity on which we base our marketing and advertising strategy.

We have an amazing opportunity ahead at Kyndryl to create a company brand that will stand apart in the market by leading with our people first. Once we are an independent company, each Kyndryl employee will advance the vital systems that power human progress. Our people are devoted, restless, empathetic, and anticipatory – key qualities needed as we build on existing customer relationships and cultivate new ones. Our people are at the heart of this business and I am deeply hopeful and excited for our future.

What experiences have helped prepare you for this new opportunity?

I’ve had a very rich and diverse career history at IBM that has lasted 25+ years. I started out in sales but landed explored opportunities at IBM in different roles, business units, geographies, and functions. Marketing and business are my passions and I landed on Marketing because it allowed me to utilize both my left and right brain, bringing together art and science. In college, I was no tonly a business major, but an art major. I love marketing because I can leverage my extensive knowledge of business, while also being able to think openly and creatively.

The opportunities I was given during my time at IBM and my natural curiosity have led me to the path I’m on now and there’s no better next career step than a once-in-a-lifetime-opportunity to help launch a company. The core of my role at Kyndryl is to create a culture centered on our people and growing up in my career at IBM has allowed me to see first-hand how to prioritize people and ensure they are at the heart of progress in everything Kyndryl will do.

How would you describe your leadership style?

I believe that people aren't your greatest assets, they are your only assets. My platform and background for leadership has always been grounded in authenticity to who I am and centered on diversity and inclusion. I immigrated to the US from Chile when I was 10 years old and so I know the power and beauty that comes from leaning into what makes you different from other people, and that's what I want every person in my marketing organization to feel – the value in bringing their most authentic self to work every day. The way our employees feel when they show up for themselves authentically is how they will also show up for our customers, and strong relationships drive growth.

I think this is especially true in light of a world forever changed by the pandemic. Living through such an unprecedented time has reinforced that we are all humans. We can't lead or care for one another without empathy and I think leaders everywhere have been reminded of this.

What’s the best leadership advice you’ve received?

When I was growing up as an immigrant in North Carolina, I often wanted to be just like everyone else. But my mother always told me: Be unique, be memorable – you have an authentic view and experience of the world that no one else will ever have, so don't try to be anyone else but you.

What does success look like to you?

I think the concept of success is multi-faceted. From a career perspective, being in a job where you're respected and appreciated, and where you can see how your contributions are providing value by motivating your teams to be better – that's success! From a personal perspective, there is no greater accomplishment than investing in the next generation. I love mentoring younger professionals – they are the future. I want my legacy as a leader to include providing value in work culture, but also in leaving a personal impact on the lives of professionals who will carry the workforce forward. Finding a position in life with a job and company that offers me a chance at all of that is what success looks like to me.

What advice would you give to your younger self just starting out in the industry?

I've always been a naturally curious person and it's easy for me to over-commit to projects that pique my interest. I've learned over years of practice how to manage that, so to my younger self I’d say… prioritize the things that are most important, and then become amazing at those things.

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