May 19, 2020

Empire Theatres Completes Digital Cinema Conversion

Canadian Digital Cinema Partnership
Empire Theaters
digital cinema
digital cinema conversion
Bizclik Editor
4 min
Empire Theatres Completes Digital Cinema Conversion


Empire Theatres, a partner in the Canadian Digital Cinema Partnership, announced today the completion of their digital cinema conversion project. The conversion began in theatres starting in May 2011, and its completion makes Empire Theatres the first national exhibitor in Canada to complete a digital cinema conversion. As of March 7, 2012, 359 screens in 45 theatres have been converted from 35mm to digital projection.

Empire Theatres partnered with Barco to complete the digital cinema conversion. As a global leader in digital cinema projection, Barco offers a wide range of Series II projector models that allowed Empire Theatres to select appropriate projectors for each of their screens, providing the best and brightest 2k and 4k digital images available.

"We are excited about our growing relationship with Empire Theatres as we help them embrace the latest digital cinema solutions," commented Joe DeMeo, Director of Sales, Digital Cinema for Barco North America. "We are committed to serving the ongoing needs of our Canadian exhibitors."

Doremi Cinema, the leader in digital cinema technology, was selected as Empire Theatres' partner for all projector server technology featuring Doremi's TMS platform. Empire Theatres' digital projectors incorporate either Doremi's DCP-2000 or Integrated Media Block (IMB) with Doremi's ShowVault, and provide outstanding 2K playback for 2D and 3D, and have allowed for the introduction of CaptiView™ throughout the Empire Theatres' circuit for select titles.

CaptiView™ is a personal in-theatre closed caption viewing device for deaf & hard of hearing moviegoers. The CaptiView™ system consists of a small OLED display on a bendable support arm that fits into a cup holder. The easy-to-read screen can display three lines of text at a time and can support up to four languages.

"Empire's ability to complete the conversion in such a short period of time show's their commitment to providing their customers the best possible presentation in every screen," stated Michael Archer, VP Digital Cinema, Doremi.  "Empire is the quintessential exhibitor for Doremi.  They have utilized four separate Doremi products in the multiplex to help them maximize all opportunities afforded by digital cinema."

As a result of the conversion, 40% of Empire Theatres' screens now have RealD 3D capability, delivering a stunningly realistic and fully immersive entertainment experience for moviegoers. RealD is the world's most widely used 3D movie technology.

In select Empire Theatre locations, distinctive Empire Extra auditoriums offer guests a revolutionary new digital cinema experience. Empire Extra auditoriums allow guests to enjoy stunning digital presentation on a massive, wall to wall wrap-around screen with picture provided by a Barco projector and Doremi server. In addition, Empire Extra auditoriums provide dynamic sound through a proprietary custom-designed multi-channel sound system for the ultimate audio experience; and reserved seating in comfy, high back rockers.

"As a guest-focused company, we view the rollout of digital cinema projection technology as an important and strategic investment in our business" says Dean Leland, Vice President of Studio & Media Relations for Empire Theatres Limited. "The digital conversion will allow our guests to benefit from the best and brightest picture presentation each and every time they enjoy a movie at Empire Theatres, and enables us to provide a premium guest experience through our Empire Extra auditoriums."



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"I would like to acknowledge our partners Barco, Doremi, RealD, ProjecTech, and DCIP who have been great assets to our digital conversion project" states Valerie Ryan, Chief Operating Officer for Empire Theatres Limited. "The collaboration and hard work of our internal teams, along with the support and expertise of our partners have enabled this project to be completed within only 8 months without business interruption."

About Empire Theatres Limited:
Empire Theatres Limited is a Canada-wide movie exhibition company providing an exciting out-of-home entertainment experience including traditional movie exhibition as well as other content using its digital and satellite capabilities.

Empire Theatres Limited is a 100% owned subsidiary of Empire Company Limited that owns and operates 50 theatres across Canada with 383 screens, including four IMAX auditoriums and six Empire Extra auditoriums.

Empire Theatres Limited' corporate headquarters are located in Stellarton, NS, with regional offices in Halifax, NS;Toronto, ON; and Calgary, AB. With approximately 2,500 employees, Empire Theatres provides excellent employment opportunities for the youth of Canada in an exciting and energetic industry.

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Jun 13, 2021

Marketing matters: from IBM to Kyndryl

Kate Birch
5 min
Former CMO for IBM Americas Maria Bartolome Winans was recently named CMO for Kyndryl. Maria talks about her new role and her leadership style

Former Chief Marketing Officer for IBM Americas, and an IBM veteran of more than 25 years, Maria Bartolome Winans was recently named CMO for Kyndryl.

Prior to joining Kyndryl as Chief Marketing Officer, Maria had a 25-year career at IBM, most recently as the tech giant’s CMO where she oversaw all marketing professionals and activities across North America, Canada and Latin America. She has held senior global marketing positions in a variety of disciplines and business units across IBM, most notably strategic initiatives in Smarter Cities and Watson Customer Engagement, as well as leading teams in services, business analytics, and mobile and industry solutions. She is known for her work with teams to leverage data, analytics and cloud technologies to build deeper engagements with customers and partners.

With a passion for marketing, business and people, and a recognized expert in data-driven marketing and brand engagement, Maria talks to Business Chief about her new role, her leadership style and what success means to her.

You've recently moved from IBM to Kyndryl, joining as CMO. Tell us about this exciting new role?

I’m Chief Marketing Officer for Kyndryl, the independent company that will be created following the separation from IBM of its Managed Infrastructure Services business, expected to occur by the end of 2021. My role is to plan, develop, and execute Kyndryl's marketing and advertising initiatives. This includes building a company culture and brand identity on which we base our marketing and advertising strategy.

We have an amazing opportunity ahead at Kyndryl to create a company brand that will stand apart in the market by leading with our people first. Once we are an independent company, each Kyndryl employee will advance the vital systems that power human progress. Our people are devoted, restless, empathetic, and anticipatory – key qualities needed as we build on existing customer relationships and cultivate new ones. Our people are at the heart of this business and I am deeply hopeful and excited for our future.

What experiences have helped prepare you for this new opportunity?

I’ve had a very rich and diverse career history at IBM that has lasted 25+ years. I started out in sales but landed explored opportunities at IBM in different roles, business units, geographies, and functions. Marketing and business are my passions and I landed on Marketing because it allowed me to utilize both my left and right brain, bringing together art and science. In college, I was no tonly a business major, but an art major. I love marketing because I can leverage my extensive knowledge of business, while also being able to think openly and creatively.

The opportunities I was given during my time at IBM and my natural curiosity have led me to the path I’m on now and there’s no better next career step than a once-in-a-lifetime-opportunity to help launch a company. The core of my role at Kyndryl is to create a culture centered on our people and growing up in my career at IBM has allowed me to see first-hand how to prioritize people and ensure they are at the heart of progress in everything Kyndryl will do.

How would you describe your leadership style?

I believe that people aren't your greatest assets, they are your only assets. My platform and background for leadership has always been grounded in authenticity to who I am and centered on diversity and inclusion. I immigrated to the US from Chile when I was 10 years old and so I know the power and beauty that comes from leaning into what makes you different from other people, and that's what I want every person in my marketing organization to feel – the value in bringing their most authentic self to work every day. The way our employees feel when they show up for themselves authentically is how they will also show up for our customers, and strong relationships drive growth.

I think this is especially true in light of a world forever changed by the pandemic. Living through such an unprecedented time has reinforced that we are all humans. We can't lead or care for one another without empathy and I think leaders everywhere have been reminded of this.

What’s the best leadership advice you’ve received?

When I was growing up as an immigrant in North Carolina, I often wanted to be just like everyone else. But my mother always told me: Be unique, be memorable – you have an authentic view and experience of the world that no one else will ever have, so don't try to be anyone else but you.

What does success look like to you?

I think the concept of success is multi-faceted. From a career perspective, being in a job where you're respected and appreciated, and where you can see how your contributions are providing value by motivating your teams to be better – that's success! From a personal perspective, there is no greater accomplishment than investing in the next generation. I love mentoring younger professionals – they are the future. I want my legacy as a leader to include providing value in work culture, but also in leaving a personal impact on the lives of professionals who will carry the workforce forward. Finding a position in life with a job and company that offers me a chance at all of that is what success looks like to me.

What advice would you give to your younger self just starting out in the industry?

I've always been a naturally curious person and it's easy for me to over-commit to projects that pique my interest. I've learned over years of practice how to manage that, so to my younger self I’d say… prioritize the things that are most important, and then become amazing at those things.

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