May 19, 2020

Rogers: keeping Canadians connected during coronavirus

Rogers
BC Hydro
Bell
Shaw
Knackles
3 min
Rogers: keeping Canadians connected during coronavirus

Rogers Communication is demonstrating its dedication to its customers and communities by helping them stay connected throughout the Covid-19 pandemic.

Making use of its advanced networks and company assets, Rogers will temporarily be waiving the fees on long-distance phone calls to help ease the financial burden on SMEs in particular, who often require such costly services to run. 

Similarly, to customers who are abroad on postpaid phone plans, the company will waive roaming charges across its packages (Roam Like Home and Fido Roam) in over 180 global locations, including Mexico and the US. 

Rogers has also stepped in to prevent any customers undergoing financial straits from being cut-off for the next three months. Individuals experiencing problems will also be given flexible payment options to make their finances more manageable.

Providing security in uncertain times

The company’s position reflects the economic and social tension of the global coronavirus pandemic. 

Commenting on the situation, Joe Natale, President and CEO of Rogers, believed that all companies should be seeking innovative solutions for these unprecedented challenges.

“We know that there is a lot of uncertainty in our daily lives right now. This is a challenge that affects every Canadian and every business across our country, and we all have a vital role to play in supporting each other through it,” he said.

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“The connectivity we provide Canadians is critical now more than ever, and these steps will help to make life a little easier for our customers.”

In addition to the aforementioned support, Rogers will remove data-caps temporarily for customers subscribed to limited home internet plans and, in a collaboration with Microsoft, will offer the complete Microsoft Teams and Office 365 suite free of charge for a period of six months.

What are other telcos doing?

Telus: Has stated that it will waive charges for using more than a limited contract’s specified amount until the end of April. Roaming charges will be will similarly be disregarded for a similar amount of time. The company has also introduced flexible payment options.

Shaw: Although the company does not apply internet usage restrictions in the first instance, it will be granting customers new TV channels free-of-charge to keep them entertained throughout the pandemic. 

Bell: The company will also be waiving any overusage fees that customers accumulate. 

Business lends a hand to society

Telecoms companies aren’t the only company taking the struggles of Canadian customers into consideration. Electrical utility company BC Hydro has also drafted measures to ensure consumers can stay powered during the disruption. 

Customers struggling to pay can either defer bill payments or schedule a new incremental payment scheme will be allowed to do so with impunity. Grants of up to CA$600 are also available to those undergoing circumstances such as bereavement or job loss.

For more information on business topics in Canada, please take a look at the latest edition of Business Chief Canada.

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Jun 13, 2021

Marketing matters: from IBM to Kyndryl

CMO
Kyndryl
IBM
Leadership
Kate Birch
5 min
Former CMO for IBM Americas Maria Bartolome Winans was recently named CMO for Kyndryl. Maria talks about her new role and her leadership style

Former Chief Marketing Officer for IBM Americas, and an IBM veteran of more than 25 years, Maria Bartolome Winans was recently named CMO for Kyndryl.

Prior to joining Kyndryl as Chief Marketing Officer, Maria had a 25-year career at IBM, most recently as the tech giant’s CMO where she oversaw all marketing professionals and activities across North America, Canada and Latin America. She has held senior global marketing positions in a variety of disciplines and business units across IBM, most notably strategic initiatives in Smarter Cities and Watson Customer Engagement, as well as leading teams in services, business analytics, and mobile and industry solutions. She is known for her work with teams to leverage data, analytics and cloud technologies to build deeper engagements with customers and partners.

With a passion for marketing, business and people, and a recognized expert in data-driven marketing and brand engagement, Maria talks to Business Chief about her new role, her leadership style and what success means to her.

You've recently moved from IBM to Kyndryl, joining as CMO. Tell us about this exciting new role?

I’m Chief Marketing Officer for Kyndryl, the independent company that will be created following the separation from IBM of its Managed Infrastructure Services business, expected to occur by the end of 2021. My role is to plan, develop, and execute Kyndryl's marketing and advertising initiatives. This includes building a company culture and brand identity on which we base our marketing and advertising strategy.

We have an amazing opportunity ahead at Kyndryl to create a company brand that will stand apart in the market by leading with our people first. Once we are an independent company, each Kyndryl employee will advance the vital systems that power human progress. Our people are devoted, restless, empathetic, and anticipatory – key qualities needed as we build on existing customer relationships and cultivate new ones. Our people are at the heart of this business and I am deeply hopeful and excited for our future.

What experiences have helped prepare you for this new opportunity?

I’ve had a very rich and diverse career history at IBM that has lasted 25+ years. I started out in sales but landed explored opportunities at IBM in different roles, business units, geographies, and functions. Marketing and business are my passions and I landed on Marketing because it allowed me to utilize both my left and right brain, bringing together art and science. In college, I was no tonly a business major, but an art major. I love marketing because I can leverage my extensive knowledge of business, while also being able to think openly and creatively.

The opportunities I was given during my time at IBM and my natural curiosity have led me to the path I’m on now and there’s no better next career step than a once-in-a-lifetime-opportunity to help launch a company. The core of my role at Kyndryl is to create a culture centered on our people and growing up in my career at IBM has allowed me to see first-hand how to prioritize people and ensure they are at the heart of progress in everything Kyndryl will do.

How would you describe your leadership style?

I believe that people aren't your greatest assets, they are your only assets. My platform and background for leadership has always been grounded in authenticity to who I am and centered on diversity and inclusion. I immigrated to the US from Chile when I was 10 years old and so I know the power and beauty that comes from leaning into what makes you different from other people, and that's what I want every person in my marketing organization to feel – the value in bringing their most authentic self to work every day. The way our employees feel when they show up for themselves authentically is how they will also show up for our customers, and strong relationships drive growth.

I think this is especially true in light of a world forever changed by the pandemic. Living through such an unprecedented time has reinforced that we are all humans. We can't lead or care for one another without empathy and I think leaders everywhere have been reminded of this.

What’s the best leadership advice you’ve received?

When I was growing up as an immigrant in North Carolina, I often wanted to be just like everyone else. But my mother always told me: Be unique, be memorable – you have an authentic view and experience of the world that no one else will ever have, so don't try to be anyone else but you.

What does success look like to you?

I think the concept of success is multi-faceted. From a career perspective, being in a job where you're respected and appreciated, and where you can see how your contributions are providing value by motivating your teams to be better – that's success! From a personal perspective, there is no greater accomplishment than investing in the next generation. I love mentoring younger professionals – they are the future. I want my legacy as a leader to include providing value in work culture, but also in leaving a personal impact on the lives of professionals who will carry the workforce forward. Finding a position in life with a job and company that offers me a chance at all of that is what success looks like to me.

What advice would you give to your younger self just starting out in the industry?

I've always been a naturally curious person and it's easy for me to over-commit to projects that pique my interest. I've learned over years of practice how to manage that, so to my younger self I’d say… prioritize the things that are most important, and then become amazing at those things.

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