Top 10 most valuable NFL franchises in the US
Business Chief takes a look at the top 10 most valuable NFL franchises in the US from Forbes’ Sports Money: 2019 NFL Valuations.
10. Philadelphia Eagles
Established in 1933, the Philadelphia Eagles has been a franchise in its hometown since the beginning of its sports journey. In 1941, a unique swap happened between the Philadelphia Eagles and the Pittsburgh Steelers where both franchises swapped ownership and team players. In 1943, the franchises crossed paths again, combined for one season due to a manpower shortage and was known as Phil-Pitt and Steagles. Today, the Philadelphia Eagles has an operating income of US$150mn, and its home ground is the Lincoln Financial Field, costing US$360mn to build and has a capacity of 69,596.
The franchise’s major sponsors include: Anheuser-Busch InBev, American Airlines, Axalta Coating Systems, Banco Santander S.A., Coca-Cola, Comcast, Entercon, Lincoln Financial Group, MillerCoors, NovaCare, NRG Energy and Verizon.
Franchise value: US$3.1bn
Owner: Jeffrey Lurie (1994)
Training Ground: Lincoln Financial Field, Philadelphia, Pennsylvania
9. Houston Texans
Established in 1999, the Houston Texans is one of the newer franchises in the NFL. In 2002, the franchise’s debut game earned it its first victory against the Dallas Cowboys, making it the first time an expansion club had won an opening game since Minnesota defeated Chicagos in 1961. Today, the Houston Texans has an operating value of US$176mn, and its home ground is the NRG Energy Stadium which opened in 2002, costing US$449mn to build and has a capacity of 71,795.
The franchise’s major sponsors include: Anheuser-Busch InBev, BMW, Coca-Cola, Ford Motors, HEB, Houston Methodist, Hyundai, MillersCoors, NRG Energy, United Continental Holdings and Verizon.
Franchise value: US$3.1bn
Owner: Janice McNair (1999)
Training Ground: Houston, Texas
8. New York Jets
Established in 1960, the New York Jets started its on field journey as the Titans with reasonable success. However, in 1963, the franchise went bankrupt and was bought by Sonny Werblin and partners, who changed its name to the New York Jets. Today, the franchise has an operating income of US$82mn, and its home ground is the MetLife Stadium which opened in 2010 costing US$1.4mn to build and has a capacity of 82,500.
The franchise’s major sponsors include: Anheuser-Busch InBev, M&T Bank Corporation, JetBlue Airways Corporation, Atlantic Health System, MetLife, MGM Resorts International, NRG Energy, PepsiCo, SAP, Ticketmaster, Toyota and Verizon.
Franchise value: US$3.2bn
Owner: Johnson family (2000)
Training Ground: Atlantic Health Jets Training Center, Florham Park, New Jersey
7. Washington Redskins
Established in 1932, the Washington Redskins are one of the most dominant franchises in the NFL. The franchise has gone through several name changes over the years, starting its journey as the Braves. In 1933, it moved to Fenway Park (Boston, Massecusett) changing its name to the Redskins, however, George Marshall (former owner of the Washington Redskins) wasn’t happy with Boston, and moved the team once more to Chicago, before finally settling in Washington D.C. in 1937 adopting the name Washington Redskins. Today, the franchise has an operating income of US$120mn, and its home ground is FedEx Field - owned by the team - which opened in 1997, costing US$250mn to build and has a capacity of 85,000.
The franchise’s major sponsors include: Anheuser-Busch InBev, Bank of America, FedEx and PepsiCo.
Franchise value: US$3.4bn
Owner: Daniel Snyder (1999)
Training Ground: Richmond, Virginia
6. Chicago Bears
Established in 1920, the Chicago bears is one of the oldest NFL franchises, that started its sports journey as the Stanleys in Decatur, Illinois. After it won its first league championship in 1921, the franchise was renamed to the Chicago Bears. Today, the franchise has an operating income of US$62mn, and its home ground is the Soldier Field which opened in 2003, costing US$630mn to build and has a capacity of 61,500.
The franchise’s major sponsors include: Advocate Health Care, Dr. Pepper, MillerCoors, PNC, Proven, United Continental and Verizon.
Franchise value: US3.5bn
Owner: McCaskey family (1920)
Training Ground: Halas Hall, Lake Forest, Illinois
5. San Francisco 49ers
Established in 1946, the San Francisco 49ers were members of the All-American Football Conference (AAFC), ranking second best behind the Cleveland Browns. In 1950, the franchise moved to the NFL following the collapse of the AAFC. However, it wasn't until 1982 that the San Francisco 49ers won its first league championship at the XVI Super Bowl. Today, the franchise has an operating income of US$93mn, and its home ground is the Levi’s Stadium, which opened in 2014, costing US$1.3mn to build and has a capacity of 68,500.
The franchise’s major sponsors include: Anheuser-Busch InBev, Bank of New York Mellon Corporation, Dignity Health, Intel, Levi’s, NRG Energy, PepsiCo, SAP, Toyota, United Continental Holdings, VISA and Yahoo!.
Franchise value: US$3.5bn
Owner: Denise DeBartolo York and John York (1977)
Training Ground: Santa Clara, California
4. Los Angeles Rams
Established in 1936, the Los Angeles Rams is also one of the NFL’s oldest franchises, that began its sports journey in Cleveland, Ohio. In 1946, Dan Reeves (former owner of the Los Angeles Rams) moved the team to Los Angeles, receiving its first NFL championship game in 1945. Today, the franchise has an operating income of US$30mn, and its home ground is the Los Angeles Memorial Coliseum which opened in 1923, costing US$950,000 to build and has a capacity of 77,500.
The franchise’s major sponsors include: Allbertsons, American Airlines, Anheuser-Busch InBev, Cedars-Sinai Health System, Corona Extra, Hyundai, Pechanga and Unify.
Franchise value: US$3.8bn
Owner: Stanley Kroenke
Training Ground: Cal Lutheran Campus, Thousand Oaks, California (in season)
3. New York Giants
Established in 1925, the New York giants are truly entwined into the history of the NFL. For the young league a franchise in the nation's largest city was imperative to keep the league alive. Two years after its establishment, the New York Giants won its first championship in 1927. Today, the New York Giants’ home ground is the MetLife Stadium, which opened in 2010 costing US$1.4mn to build and has a capacity of 82,500. The franchise itself generates US$142mn in operating income.
The franchise’s major sponsors include: Anheuser-Busch InBev, Dell Technologies, PepsiCo, Quest Diagnostics Inc., SAP, Toyota and Verizon.
Franchise value: US$3.9bn
Owner: John Mara (1925) and Steven Tisch (1991)
Training Ground: East Rutherford, New Jersey
2. New England Patriots
Established in 1960, the New England Patriots was given its name by a panel of Boston sportswriters in a contest. During its first decade, the franchise climbed the ladder to become a serious contender in the late 1970s. Today, the franchise has an operating income of US$240mn and opened its own stadium in 2002, the Gillette Stadium, which cost a total of US$325mn to build and has a capacity of 66,878.
The franchise’s major sponsors include: Anheuser-Busch InBev SA, Bank of America, BDSE, Dell Technologies, Draft Kings, Gillette, JetBlue, Optum, PepsiCo and Verizon
Franchise value: US$4.1bn
Owner: Robert Kraft (Since 2004)
Training Ground: Gillette Stadium, Foxborough, Massachusetts
1. Dallas Cowboys
Established in 1960, the Dallas Cowboys won its first two divisional championships in 1966 and 1967. Despite not playing in the Super Bowl since 1995, the Dallas Cowboys still generate the most operating income compared to other NFL members, generating US$420mn in 2018. In 2009, the AT&T Stadium became the franchise's home ground, opening in 2009, the stadium cost US$1.2mn to build and has a capacity of 100,000.
The franchise’s major sponsors include: American Airlines, AT&T, Bank of America, Ford Motors, Dr. Pepper, MillerCoors and PepsiCo.
Franchise value: US$5bn
Owner: Jerry Jones (Since 1989)
Training ground: Ford Center at The Stars, Frisco, Texas
Marketing matters: from IBM to Kyndryl
Prior to joining Kyndryl as Chief Marketing Officer, Maria had a 25-year career at IBM, most recently as the tech giant’s CMO where she oversaw all marketing professionals and activities across North America, Canada and Latin America. She has held senior global marketing positions in a variety of disciplines and business units across IBM, most notably strategic initiatives in Smarter Cities and Watson Customer Engagement, as well as leading teams in services, business analytics, and mobile and industry solutions. She is known for her work with teams to leverage data, analytics and cloud technologies to build deeper engagements with customers and partners.
With a passion for marketing, business and people, and a recognized expert in data-driven marketing and brand engagement, Maria talks to Business Chief about her new role, her leadership style and what success means to her.
You've recently moved from IBM to Kyndryl, joining as CMO. Tell us about this exciting new role?
I’m Chief Marketing Officer for Kyndryl, the independent company that will be created following the separation from IBM of its Managed Infrastructure Services business, expected to occur by the end of 2021. My role is to plan, develop, and execute Kyndryl's marketing and advertising initiatives. This includes building a company culture and brand identity on which we base our marketing and advertising strategy.
We have an amazing opportunity ahead at Kyndryl to create a company brand that will stand apart in the market by leading with our people first. Once we are an independent company, each Kyndryl employee will advance the vital systems that power human progress. Our people are devoted, restless, empathetic, and anticipatory – key qualities needed as we build on existing customer relationships and cultivate new ones. Our people are at the heart of this business and I am deeply hopeful and excited for our future.
What experiences have helped prepare you for this new opportunity?
I’ve had a very rich and diverse career history at IBM that has lasted 25+ years. I started out in sales but landed explored opportunities at IBM in different roles, business units, geographies, and functions. Marketing and business are my passions and I landed on Marketing because it allowed me to utilize both my left and right brain, bringing together art and science. In college, I was no tonly a business major, but an art major. I love marketing because I can leverage my extensive knowledge of business, while also being able to think openly and creatively.
The opportunities I was given during my time at IBM and my natural curiosity have led me to the path I’m on now and there’s no better next career step than a once-in-a-lifetime-opportunity to help launch a company. The core of my role at Kyndryl is to create a culture centered on our people and growing up in my career at IBM has allowed me to see first-hand how to prioritize people and ensure they are at the heart of progress in everything Kyndryl will do.
How would you describe your leadership style?
I believe that people aren't your greatest assets, they are your only assets. My platform and background for leadership has always been grounded in authenticity to who I am and centered on diversity and inclusion. I immigrated to the US from Chile when I was 10 years old and so I know the power and beauty that comes from leaning into what makes you different from other people, and that's what I want every person in my marketing organization to feel – the value in bringing their most authentic self to work every day. The way our employees feel when they show up for themselves authentically is how they will also show up for our customers, and strong relationships drive growth.
I think this is especially true in light of a world forever changed by the pandemic. Living through such an unprecedented time has reinforced that we are all humans. We can't lead or care for one another without empathy and I think leaders everywhere have been reminded of this.
What’s the best leadership advice you’ve received?
When I was growing up as an immigrant in North Carolina, I often wanted to be just like everyone else. But my mother always told me: Be unique, be memorable – you have an authentic view and experience of the world that no one else will ever have, so don't try to be anyone else but you.
What does success look like to you?
I think the concept of success is multi-faceted. From a career perspective, being in a job where you're respected and appreciated, and where you can see how your contributions are providing value by motivating your teams to be better – that's success! From a personal perspective, there is no greater accomplishment than investing in the next generation. I love mentoring younger professionals – they are the future. I want my legacy as a leader to include providing value in work culture, but also in leaving a personal impact on the lives of professionals who will carry the workforce forward. Finding a position in life with a job and company that offers me a chance at all of that is what success looks like to me.
What advice would you give to your younger self just starting out in the industry?
I've always been a naturally curious person and it's easy for me to over-commit to projects that pique my interest. I've learned over years of practice how to manage that, so to my younger self I’d say… prioritize the things that are most important, and then become amazing at those things.