May 19, 2020

The advent of the virtual reality age

virtual reality (VR)
Samsung Gear VR
3 min
The advent of the virtual reality age

Though virtual reality (VR) made a strong market appearance this year, a ReportLinker survey of 625 respondents showed that most respondents do not understand virtual reality and half cannot name a brand behind the technology. Despite this lack of knowledge, most Americans are ready to embrace the new technology.

Virtual reality is a technology that engages the user in an immersive, simulated, sensory experience using a headset. Virtual reality was first introduced in the 1990s without market traction. Even now, in 2016, with the fast pace of technology adoption, consumers are still perplexed about virtual reality.

The ReportLinker survey showed that 58 percent of Americans are familiar with VR but still cannot explain it. Expectedly, about 67 percent of the respondents were between the ages of 55-64 years old. A quarter have never heard of the technology and only 16 percent were very familiar and could explain it to a friend. The survey showed that there is a marked age gap between those who are familiar with VR and those who can explain it. 

The survey also showed a difference between the public’s awareness versus the excitement of the media. For example, the results showed that 51 percent of respondents were unable to name a VR brand. Thirty-one percent (31 percent) of respondents could name Samsung, which was the most widely identified brand above Sony (21 percent), Oculus Rift (15 percent), Google (9 percent), and HTC (6 percent).

Despite the lack of awareness, there is a general positive attitude toward the technology. 72 percent of Americans have a positive general attitude about VR with 81 percent of this group being Millennials.  The remaining 28 percent have a negative view with 54 percent of them being of senior age. 

The overall ratings of the devices were average. Those who have tested the tech rated the products with an overall score of 6.9 out of 10. This is a score of a B with millennials providing an even lower overall score of 5.6 out of 10. Non-millennials tended to give a higher rating of 7.6 out of 10 potentially because they may have lower expectations than the more tech-savvy millennials. 

Fifty-two percent reported that they liked the realism, 27 percent liked the comfort of the device, and 27 percent liked the motion control but 39 percent were dissatisfied because it induced dizziness. Overall, most said that they would recommend the device to a friend.

Marketers and manufacturers still have an uphill battle. Ninety-five percent of respondents reported never having worn a VR headset. For those who have tested one, most were likely to have tried the Samsung Gear VR (49 percent). 

Fifty-five percent of respondents who have never tried a VR device also said they were not interested in testing one. Overall the main attraction to the device is the entertainment value such as play games (47 percent) and watching movies (23 percent).

Though market analysts like Deloitte Global predicted that the VR tech would make its first billion dollars in 2016, this may be too optimistic for the current market. The ReportLinker survey showed that most respondents were not willing to spend more than $300 for a headset, leaving Google and Samsung devices as the greatest contenders in this price range.

Overall, general consumers have positive views of the technology, are likely to want to test the devices and recommend them to others, but do not see a value of more than $300 per unit. Marketers and manufacturers have more work to do among consumers to bring the technology out of the testing phase and into the adoption phase.


Follow @BizReviewUSA and @NellWalkerMG

Read the December issue of Business Review USA & Canada here

Share article

Jun 18, 2021

Intelliwave SiteSense boosts APTIM material tracking

3 min
Intelliwave Technologies outlines how it provides data and visibility benefits for APTIM

“We’ve been engaged with the APTIM team since early 2019 providing SiteSense, our mobile construction SaaS solution, for their maintenance and construction projects, allowing them to track materials and equipment, and manage inventory.

We have been working with the APTIM team to standardize material tracking processes and procedures, ultimately with the goal of reducing the amount of time  spent looking for materials. Industry studies show that better management of materials can lead to a 16% increase in craft labour productivity.

Everyone knows construction is one of the oldest industries but it’s one of the least tech driven comparatively. About 95% of Engineering and Construction data captured goes unused, 13% of working hours are spent looking for data and around 30% of companies have applications that don’t integrate. 

With APTIM, we’re looking at early risk detection, through predictive analysis and forecasting of material constraints, integrating with the ecosystem of software platforms and reporting on real-time data with a ‘field-first’ focus – through initiatives like the Digital Foreman. The APTIM team has seen great wins in the field, utilising bar-code technology, to check in thousands of material items quickly compared to manual methods.

There are three key areas when it comes to successful Materials Management in the software sector – culture, technology, and vendor engagement.

Given the state of world affairs, access to data needs to be off site via the cloud to support remote working conditions, providing a ‘single source of truth’ accessed by many parties; the tech sector is always growing, so companies need faster and more reliable access to this cloud data; digital supply chain initiatives engage vendors a lot earlier in the process to drive collaboration and to engage with their clients, which gives more assurance as there is more emphasis on automating data capture. 

It’s been a challenging period with the pandemic, particularly for the supply chain. Look what happened in the Suez Canal – things can suddenly impact material costs and availability, and you really have to be more efficient to survive and succeed. Virtual system access can solve some issues and you need to look at data access in a wider net.

Solving problems comes down to better visibility, and proactively solving issues with vendors and enabling construction teams to execute their work. The biggest cause of delays is not being able to provide teams with what they need.

On average 2% of materials are lost or re-ordered, which only factors in the material cost, what is not captured is the duplicated effort of procurement, vendor and shipping costs, all of which have an environmental impact.

As things start to stabilise, APTIM continues to utilize SiteSense to boost efficiencies and solve productivity issues proactively. Integrating with 3D/4D modelling is just the precipice of what we can do. Access to data can help you firm up bids to win work, to make better cost estimates, and AI and ML are the next phase, providing an eco-system of tools.

A key focus for Intelliwave and APTIM is to increase the availability of data, whether it’s creating a data warehouse for visualisations or increasing integrations to provide additional value. We want to move to a more of an enterprise usage phase – up to now it’s been project based – so more people can access data in real time.


Share article