May 19, 2020

Helping your business win with text marketing

Marketing
tips and tricks
contributors
SMS marketing
Adam Groff
3 min
Helping your business win with text marketing

Does your business use text marketing as a way to reach customers?

If so, then you need to send the most effective messages possible or you'll risk losing recipients to the dreaded opt-out.

With text success in mind, here are just a few ways your business can write effective text message campaigns:

Grab Attention with the First Sentence

Most smart phone users receive anywhere from 10 to 20 texts a day.

Regardless of whether those are texts from other businesses or not, that's still a ton of competition. How do you stand out among the texting crowds? With attention grabbing content!

Putting your call to action front and center will help grab attention, but it shouldn't end there. In fact, the very first sentence in your text should be what draws your subscribers in.

For example, if you're sending a text campaign to notify subscribers about an upcoming sale, say it in the first sentence.

When recipients see "50% Off Sale This Week" in the first line of their text, they'll definitely keep reading.

Skip the Shorthand

You run a reputable, mature business, right? Well, prove that maturity in your texts by skipping the shorthand.

The article "6 Tips for Writing More Effective Text Marketing Messages" mentions the importance of choosing your wording carefully.

Using shorthand like "ur" and "gr8" instead of actually spelling "you are" and "great" could be detrimental to your text campaign.

Since you're taking the time to construct an engaging text marketing message, take the time to spell out each word while you're at it.

Use Your Business Name

If your subscribers see a text with a name they don't recognize, chances are they'll ignore or delete the text before even opening it. This is especially the case when subscribers receive texts that are titled with a random number.

To avoid this texting turnoff, make sure you use your business's name as the sender.

This way your subscribers will know where the text came from right away and they'll be more likely to open it as a result.

Be Consistent

Consistency goes a long way in marketing.

When recipients know what to expect from the way your business delivers its campaigns, they begin to anticipate what you'll offer next, which is always a good reaction.

By delivering consistent text marketing campaigns that subscribers come to expect, you'll become part of their mobile routine. This involves sending consistent messages with recognizable platforms and layouts during regular times throughout the month.

Attention to Timing

Your business should never neglect the importance of timing with text marketing.

Sure, timing has nothing to do with writing, but if you want your subscribers to read what you text, then you need to deliver your messages at reasonable times.

Mornings, late nights, and weekends are typically not a good time to send your texts.

Most subscribers prefer to receive marketing texts on weekday afternoons - shooting for the lunch break hour is ideal, but anywhere between 10a.m. and 3p.m. will work.

If your company wants to win with its text marketing, then keep the tips above in mind.

 

About the Author: Adam Groff is a freelance writer and creator of content. He writes on a variety of topics including text marketing and mobile technology.

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Jun 14, 2021

Giving efficiency the full throttle at NASCAR

CDW
NASCAR
3 min
CDW is a leading provider of information technology solutions, optimized business workflow and data capture systems for the auto racing company.

The NASCAR organization has long been synonymous with speed, agility and innovation. And so by extension, partnerships at NASCAR hold a similar reputation. One such partner for the organization has been CDW – a leading multi-brand provider of information technology solutions to businesses, government, education and healthcare customers in the United States, the United Kingdom and Canada. CDW provides a broad array of products and services ranging from hardware and software to integrated IT solutions such as security cloud hybrid infrastructure and digital experience. Customer need is the driving force at CDW, and the company helps clients by delivering integrated services solutions that maximize their technology investment. So how does CDW help their customers achieve their business goals? Troy Okerberg, Field Sales Manager - North Florida at CDW adds “We strive to provide our customers with full stack expertise, helping them design, orchestrate and manage technologies that drive their business outcomes.” 

NASCAR acquired International Speedway Corporation (ISC) in 2019, merging its operations into one, new company moving forward. The merger represents an important step forward for NASCAR as the sport creates a unified vision to embrace its long history of exciting, family-oriented racing experiences while developing strategic growth initiatives that will drive the passion of core fans and attract the next generation of race fans. CDW has been instrumental in bringing the two technology environments together to enable collaboration and efficiency as one organization. Starting with a comprehensive analysis of all of NASCAR’s vendors, CDW created a uniform data platform for the data center environment across the NASCAR-ISC organization. The IT partner has also successfully merged the two native infrastructure systems together, while analyzing, consulting and providing an opportunity to merge Microsoft software licenses as well. 

2020 turned into a tactical year for both organizations with the onset of the pandemic and CDW has had to react quickly to the changing scenario. Most of the initial change included building efficiencies around logistics, like equipment needing to be delivered into the hands of end users who switched to a virtual working environment almost overnight. CDW’s distribution team worked tirelessly to ensure that all customers could still access the products that they were purchasing and needed for their organizations throughout the COVID timeframe. Okerberg adds that today, CDW continues to optimize their offering by hyper-localizing resources as well as providing need-based support based on the size and complexity of their accounts. Although CDW still operates remotely, the company commits to adapting to the changing needs of their clients, NASCAR in particular. Apart from the challenges that COVID-19 brought to the organization, another task that CDW had been handed was to identify gaps and duplicates in vendor agreements that the two former single-entity organizations had in place and align them based on services offered. CDW further helps identify and provide the best solution from a consolidation standpoint of both hardware and software clients so that the new merged organization is equipped with the best of what the industry has to offer. 

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