Hudson's Bay Introduces New Logo
Hudson’s Bay (HBC) announced today the rebranding of the company’s logo to celebrate its past, present and future. Launching a new, streamlined logo, Hudson’s Bay believes this rebrand will highlight a modernized brand for the Canadian retail marketplace while reflecting the company’s history which spans more than a century.
This logo rebrand is the first for Hudson’s Bay since 1965. The logo features the company’s classic full name in its word mark that will be highlighted on all marketing and media materials, online and in-store displays. Hudson’s Bay is also introducing a full-dress logo which celebrates the company’s heritage with the coat of arms that will be used exclusively for packaging and select materials. The full-dress logo is a combination of crest illustration by Mark Summers and sleek design by Lipman.
"We're very proud to say that Hudson's Bay is continuing to advance in 2013, not only with our new business ventures, but with our updated look," says Tony Smith, Creative Director, HBC. "We've taken what is a very meaningful two-pronged approach to the redesign: maintaining our heritage while modernizing the new Hudson's Bay Company. It's a throwback to our remarkable history and an image for the direction we're heading in."
HBC believes the logo will represent the pride the company has in its “true Canadian accomplishment.” Hudson’s Bay expects this rebrand to stand as a testament for the company’s longevity as well as promising future success.
Microsoft: Building a secure foundation to drive NASCAR
Microsoft is a key partner of The National Association for Stock Car Auto Racing (NASCAR) and together they are driving ahead to create an inclusive and immersive new fan experience (FX).
These long-term partners have not only navigated the challenges posed by the COVID-19 pandemic with the use of Microsoft Teams and Microsoft 365, but are now looking to a future packed with virtual events to enhance the FX, well beyond NASCAR’S famous Daytona racetrack.
“Together, we've created a secure environment that's allowed for collaboration, but the future is all about the fans”, said Melinda Cook, General Manager for Microsoft South USA Commercial Business, who cited a culture of transparency, passion, adaptiveness, and a growth mindset as to why this alignment is so successful.”
“We've partnered to create a fluid, immersive experience for the users that is supported by a secure foundation with Microsoft in the background. We are focused on empowering and enabling customers and businesses, like NASCAR, to reach their full potential. We do this with our cloud platform which provides data insights and security.”
“Our cloud environment allows NASCAR to move forward with their digital transformation journey while we are in the background,” said Cook who highlights that Microsoft is helping NASCAR
- Empower employees productivity and collaboration
- Improve fan engagement and experience
- Improve environment security and IT productivity
- Improve racing operations
Microsoft Teams, which is part of the Microsoft 365 suite, enabled employees to work remotely, while staying productive, during the pandemic. “This allowed people to provide the same level of productivity with the use of video conference and instant messaging to collaborate on documents. Increased automation also allows the pit crews, IT, and the business to focus on safety, racing operations, and on the fan experience,” said Cook.
“We have started to innovate to create a more inclusive fanbase, this includes using Xbox to give people the experience of being a virtual racer or even leveraging some of the tools in Microsoft Teams to have a virtual ride along experience.”
“These environments are how we create a more inclusive and immersive experience for the fans. We're working on a virtual fan wall which allows people from new locations to participate in these events,” said Cook, who pointed out Microsoft was also helping bring legacy experiences alive from NASCAR’s archives.
“At Microsoft we can take it one level further by letting fans know what it's like to see the pit crew experience, the data and all the behind-the-scenes action. We will continue to improve automation with machine learning and artificial intelligence, from marketing to IT operations to finance to racing operations,” said Cook.
Christine Stoffel-Moffett, Vice President of Enterprise Technology at NASCAR, said: “Microsoft is one of our key partners. They have been instrumental in helping the NASCAR enterprise technology team re-architect our Microsoft systems to ensure an advanced level of security across our environment, contribute to our business outcomes, and focus on fan experience.”