[Infographic] Social Media Marketing—Is Your Business Keeping Up?

By Shane Watson

While it may have begun as a platform for consumer interaction, social media quickly injected itself into the corporate world. According to a study by Social Media Marketing University (SMMU), nearly 75 percent of businesses reported an increased investment in social media compared to 2013.

“Just as consumers review a company’s website before choosing to do business with them, they are increasingly reviewing companies’ social media profiles,” says John Souza, founder of SMMU.

Is your business staying ahead of the curve?

 

 

Infographic – Cost of Social Media
Infographic – Cost of Social Media

 

Share

Featured Articles

Top 10 cybersecurity specialists in the US

As cyber attacks grow in frequency and become increasingly sophisticated, Business Chief looks at the top 10 cybersecurity specialists in the US.

Silicon Valley Bank collapse: How did we get here?

US authorities have stepped in to protect all Silicon Valley Bank customers following the second-largest bank failure in the country's history

Top 10 best new leadership books by women to read in 2023

To mark IWD, here’s our pick of the best new leadership books – all penned by impressive women at the forefront of the ever-evolving world of work

Eight of the best business leadership podcasts

Leadership & Strategy

CEO John Pagano, leading Saudi Arabia's Red Sea Global

Leadership & Strategy

Top 10 female CEOs according to Fortune’s Global 500 list

Leadership & Strategy