[Infographic] Social Media Marketing—Is Your Business Keeping Up?
While it may have begun as a platform for consumer interaction, social media quickly injected itself into the corporate world. According to a study by Social Media Marketing University (SMMU), nearly 75 percent of businesses reported an increased investment in social media compared to 2013.
“Just as consumers review a company’s website before choosing to do business with them, they are increasingly reviewing companies’ social media profiles,” says John Souza, founder of SMMU.
Is your business staying ahead of the curve?