One & Only Palmilla: 5-Star Luxury in Los Cabos
The Mexican coasts offer many paradisiacal places, with long beaches of delicate and pale sand and views of the Sea of Cortez and the North Pacific Ocean.
However, few places offer a true experience of luxury, rest and entertainment for the senses. One & Only Palmilla is one of these few: an oasis of tranquillity and variety of 5-star service where you can enjoy the privileged environment that the peninsula of Baja California Sur offers in the municipality of Los Cabos, on one of a select number of swimmable beaches in the region.
The history of One & Only Palmilla goes back to 1956, when Don Abelardo Rodríguez, the son of President Abelardo Rodríguez Luján, built a luxurious 15-room resort in the area, intimate and secluded from the hustle and bustle of the region. Being only accessible by private yacht or plane, Don Rodríguez hosted illustrious guests such as John Wayne, Lucille Ball and the former President of the United States, Dwight D. Eisenhower.
Currently, the resort has numerous rooms, suites, chalets and villas where guests can enjoy their stay in the way most suited to their tastes, that celebrities including Cindy Crawford, John Travolta or Steven Tyler have enjoyed.
The range of amenities and options that guests can enjoy is impressive: spas, beauty salons, fitness and a wellness centre, and a 27-hole golf course designed by Jack Nicklaus, as well as various aquatic activities.
The municipality of Los Cabos is renowned for the vigour and impetus of its beaches, and the surroundings allow to enjoy diving, swimming, kayaking and surfing: the new One & Only Palmilla programme, Art of Luxury Surfing, invites participants to take classes with famous surfers like Tatiana Weston-Webb.
Although the variety of services and entertainment is unique, the expertise and luxurious experience of One & Only Palmilla is truly revealed within its restaurants. The jewel of the crown is SEARED, managed and led by the two Michelin-star chef Jean-Georges Vongerichten and Agua by Larbi, with the renowned chef Larbi Dahrouch at the helm.
Just take a look for yourself: https://www.youtube.com/watch?v=YEh7osNcLfs
How AWS helps NASCAR delight its fans
AWS needs no introduction to readers of Technology Magazine but we rarely get an opportunity to look closely at how it serves the sports sector. All major sports draw in a huge supporter base that they want to nurture and support. Technology is the key to every major sports organization and enabling this is the driving force for AWS, says Matt Hurst, Head of Global Sports Marketing and Communications for AWS. “In sports, as in every industry, machine learning and artificial intelligence and high performance computing are helping to usher in the next wave of technical sports innovation.”
AWS approaches sports in three principal areas. “The first is unlocking data’s potential: leagues and teams hold vast amounts of data and AWS is enabling them to analyze that data at scale and make better, more informed decisions. The second is engaging and delighting fans: with AWS fans are getting deeper insights through visually compelling on-screen graphics and interactive Second Screen experiences. And the third is rapidly improving sports performance: leagues and teams are using AWS to innovate like never before.”
Among the many global brands that partner with AWS are Germany's Bundesliga, the NFL, F1, the NHL, the PGA Tour and of course NASCAR. NASCAR has worked with AWS on its digital transformation (migrating it's 18 petabyte video archive containing 70 years of historical footage to AWS), to optimize its cloud data center operations and to enable its global brand expansion. AWS Media Services powers the NASCAR Drive mobile app, delivering broadcast-quality content for more than 80 million fans worldwide. The platform, including AWS Elemental MediaLive and AWS Elemental MediaStore, helps NASCAR provide fans instant access to the driver’s view of the race track during races, augmented by audio and a continually updated leaderboard. “And NASCAR will use our flagship machine learning service Amazon SageMaker to train deep learning models to enhance metadata and video analytics.”
Using AWS artificial intelligence and machine learning, NASCAR aims to deliver even more fan experiences that they'd never have anticipated. “Just imagine a race between Dale Earnhardt Sr and Dale Jr at Talladega! There's a bright future, and we're looking forward to working with NASCAR, helping them tap into AWS technology to continue to digitally transform, innovate and create even more fan experiences.”
Just as AWS is helping NASCAR bridge that historical gap between the legacy architecture and new technology, more customers are using AWS for machine learning than any other provider. As an example, who would have thought five years ago that NFL would be using ML to predict and prevent injury to its players? Since 2017, the league has utilized AWS as its official cloud and ML provider for the NFL Next Gen Stats (NGS) platform, which provides real-time location data, speed, and acceleration for every player during every play on every inch of the field. “One of the most potentially revolutionary components of the NFL-AWS partnership,” says Matt Hurst, “is the development of the 'Digital Athlete,' a computer simulation model that can be used to replicate infinite scenarios within the game environment—including variations by position and environmental factors, emphasizing the league's commitment to player safety.”