May 19, 2020

Is There Still Some Value in SMS Marketing?

Marketing
SMS
Adam Groff
3 min
Is There Still Some Value in SMS Marketing?

Just about anywhere you turn, you're likely to see a least one person interacting with their smartphone. This gives your management team a unique opportunity in the form of SMS marketing.

When it comes to on the go promotions, here are just a few reasons why your marketing management team needs SMS marketing in order to really reach out to customers:

Short Message Service Statistics

As mentioned before, just about everyone and their mother carries a smartphone with them wherever they go. This, of course, provides your marketing team a huge opportunity to reach a mobile audience who's already extremely receptive to the idea of mobile promotions.

As a marketing manager, you've probably seen all of the facts and infographics surrounding SMS marketing. In order to cut through the clutter, here are some cold hard facts: A recent Nielsen study reports that 40 percent of mobile phones in the U.S. are SMS capable smartphones.

In addition, more than 50 percent of smartphone users in America respond positively to text message advertising. With numbers like this, your marketing department can't afford not to jump on the SMS bandwagon.

Benefits of SMS

SMS marketing comes with numerous built-in benefits that are sure to take your marketing to new mobile heights. Whether your management team needs a small-scale or large-scale marketing approach, SMS fits just about any marketing strategy.

As the following article “What's so great about SMS marketing?” shows, here are a few benefits that'll more than answer that question:

  • Opt In or Out in a Flash - Everything about SMS marketing is fast, including opting in and out of marketing texts. If a customer wants to take advantage of your business's promotion, they simply respond to your SMS short code and your message is delivered instantly. That's it.
  • Ever-Growing Market - The smartphone market is a bustling one and with millions of people taking to texting every day, SMS marketing's consumer base has nowhere to go but up.
  • Personal and Direct - Because SMS marketing requires the customer's permission; it gives your marketing management team the opportunity to make personal, direct campaigns focused on niche audiences. Likewise, if you're marketing to a wider, more diverse audience, SMS also allows you to create multiple campaigns for different customer niches.
  • Lead Generation - You can advertise your SMS short code and marketing message via your websites, in print advertisements, or in your storefront. This kind of interactive visibility creates more leads for your business than traditional marketing.
  • Short Messages - Arguably the biggest advantage of SMS marketing is the fact that the messages you send are short and sweet, which means your audience is more likely to respond.

Asking Your Customers for Permission

Because sending an SMS text to a customer requires permission, your marketing management team has to tread the promotional waters lightly. This means campaigning in a way that doesn't seem too demanding or spammy.

Storefront SMS advertisements such as "text blank to receive blank" are usually easier to pull off because the customer is already familiar with the business involved. However, if your marketing management team really wants to find success in all promotional platforms, then a straightforward approach like the one mentioned above is best. Besides, if you let the customer know exactly what they're getting from your SMS short code, everyone will walk away happy.

If your management team is looking for a new marketing approach, give SMS a chance - you'll be glad you did.

Adam Groff is a freelance writer and creator of content. He writes on a variety of topics including mobile marketing and technology.

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Jun 21, 2021

How AWS helps NASCAR delight its fans

AWS
NASCAR
3 min
Customer obsession and working backwards from the customer is a mantra of Amazon Web Services (AWS), epitomizing its partnership with NASCAR

AWS needs no introduction to readers of Technology Magazine but we rarely get an opportunity to look closely at how it serves the sports sector. All major sports draw in a huge supporter base that they want to nurture and support. Technology is the key to every major sports organization and enabling this is the driving force for AWS, says Matt Hurst, Head of Global Sports Marketing and Communications for AWS. “In sports, as in every industry, machine learning and artificial intelligence and high performance computing are helping to usher in the next wave of technical sports innovation.”

AWS approaches sports in three principal areas. “The first is unlocking data’s potential: leagues and teams hold vast amounts of data and AWS is enabling them to analyze that data at scale and make better, more informed decisions. The second is engaging and delighting fans: with AWS fans are getting deeper insights through visually compelling on-screen graphics and interactive Second Screen experiences. And the third is rapidly improving sports performance: leagues and teams are using AWS to innovate like never before.”

Among the many global brands that partner with AWS are Germany's Bundesliga, the NFL, F1, the NHL, the PGA Tour and of course NASCAR. NASCAR has worked with AWS on its digital transformation (migrating it's 18 petabyte video archive containing 70 years of historical footage to AWS), to optimize its cloud data center operations and to enable its global brand expansion. AWS Media Services powers the NASCAR Drive mobile app, delivering broadcast-quality content for more than 80 million fans worldwide. The platform, including AWS Elemental MediaLive and AWS Elemental MediaStore, helps NASCAR provide fans instant access to the driver’s view of the race track during races, augmented by audio and a continually updated leaderboard. “And NASCAR will use our flagship machine learning service Amazon SageMaker to train deep learning models to enhance metadata and video analytics.”

Using AWS artificial intelligence and machine learning, NASCAR aims to deliver even more fan experiences that they'd never have anticipated. “Just imagine a race between Dale Earnhardt Sr and Dale Jr at Talladega! There's a bright future, and we're looking forward to working with NASCAR, helping them tap into AWS technology to continue to digitally transform, innovate and create even more fan experiences.”

Just as AWS is helping NASCAR bridge that historical gap between the legacy architecture and new technology, more customers are using AWS for machine learning than any other provider. As an example, who would have thought five years ago that NFL would be using  ML to predict and prevent injury to its players? Since 2017, the league has utilized AWS as its official cloud and ML provider for the NFL Next Gen Stats (NGS) platform, which provides real-time location data, speed, and acceleration for every player during every play on every inch of the field. “One of the most potentially revolutionary components of the NFL-AWS partnership,” says Matt Hurst, “is the development of the 'Digital Athlete,' a computer simulation model that can be used to replicate infinite scenarios within the game environment—including variations by position and environmental factors, emphasizing the league's commitment to player safety.”

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