May 19, 2020

Victoria’s Secret Models and Puppies: Super Bowl XLIX Commercials You Can Watch Now

Super Bowl
Marketing
advertising
Super Bowl XLIX
Shane Watson
2 min
Victoria’s Secret Models and Puppies: Super Bowl XLIX Commercials You Can Watch Now

With Super Bowl XLIX just two days away, companies are fighting to make sure their commercial is talked about for the rest of 2015—and the result is a win for consumers. Over the years, Super Bowl commercials have become almost as popular as the game itself (almost), and the entertaining, touching, funny, heartwarming and sexy ads get better every year.

Related: Eight Unforgettable Super Bowl Commercials 

This year, NBC has managed to sell all 70 ad slots, which are just 30 seconds each, for around $4.5 million per ad. According to a report by Marketplace.org, the first Super Bowl ads cost around $300,000, which when adjusted by inflation is around $37,500.  

Related: Top Six Stories from the NFL Playoffs

With prices like that, it is easy to see why more and more advertisers release their commercials before the big game—that 30-second timeslot just doesn’t provide enough bang for the (millions of) bucks. So far, BMW, Budweiser, Bud Light, Carl’s Jr., Dove, Kia, Lexus, Mercedes-Benz, Mophie, Snickers, Toyota, T-Mobile, Victoria’s Secret, WeatherTech and Wix have all released regular (or even extended!) versions of the anticipated ads.

Related: Top 10: Best Commercials of 2014

Here are a few of our favorites, in no particular order:

Carl's Jr.: All Natural 

Victoria’s Secret may have its own spot during Super Bowl XLIX but we bet fans will rewind this one, which features VS model Charlotte McKinney, over and over and over and….. Just don’t break your DVR, boys (or girls). 

Snickers: Brady Bunch

Danny Trejo as Marcia and Steve Buscemi as Jan? Yes please. 

Budweiser: Lost Dog

Just like last year, the marketing geniuses at Budweiser put a puppy in a commercial and we swooned. Released just two days ago on YouTube.com, this commercial has been viewed nearly 12 million times.  

Mercedes-Benz: Fable

No puppies or models but this ad does have eye-catching animation, a cute story and a really sexy car.

Mophie: All Powerless

Newcomer Mophie scared us into laughing at ourselves with an apocalyptic response to an uncharged cell phone.

Bud Light: Up For Whatever “Real Life PacMan”

Another in the collection of Up For Whatever commercials, this one features a life-sized PacMan game. Those ghosts are a lot scarier than we remember. 

Wix: #It’sThatEasy

Another newbie to the Super Bowl, advertisers at Wix use humor and well-known athletes to capture our attention—and it worked. 

Sorry, T-Mobile, but Kim Kardashian’s self-promoting spot didn’t make our list. 

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Click here to read the January 2015 issue of Business Review USA

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Jun 14, 2021

Giving efficiency the full throttle at NASCAR

CDW
NASCAR
3 min
CDW is a leading provider of information technology solutions, optimized business workflow and data capture systems for the auto racing company.

The NASCAR organization has long been synonymous with speed, agility and innovation. And so by extension, partnerships at NASCAR hold a similar reputation. One such partner for the organization has been CDW – a leading multi-brand provider of information technology solutions to businesses, government, education and healthcare customers in the United States, the United Kingdom and Canada. CDW provides a broad array of products and services ranging from hardware and software to integrated IT solutions such as security cloud hybrid infrastructure and digital experience. Customer need is the driving force at CDW, and the company helps clients by delivering integrated services solutions that maximize their technology investment. So how does CDW help their customers achieve their business goals? Troy Okerberg, Field Sales Manager - North Florida at CDW adds “We strive to provide our customers with full stack expertise, helping them design, orchestrate and manage technologies that drive their business outcomes.” 

NASCAR acquired International Speedway Corporation (ISC) in 2019, merging its operations into one, new company moving forward. The merger represents an important step forward for NASCAR as the sport creates a unified vision to embrace its long history of exciting, family-oriented racing experiences while developing strategic growth initiatives that will drive the passion of core fans and attract the next generation of race fans. CDW has been instrumental in bringing the two technology environments together to enable collaboration and efficiency as one organization. Starting with a comprehensive analysis of all of NASCAR’s vendors, CDW created a uniform data platform for the data center environment across the NASCAR-ISC organization. The IT partner has also successfully merged the two native infrastructure systems together, while analyzing, consulting and providing an opportunity to merge Microsoft software licenses as well. 

2020 turned into a tactical year for both organizations with the onset of the pandemic and CDW has had to react quickly to the changing scenario. Most of the initial change included building efficiencies around logistics, like equipment needing to be delivered into the hands of end users who switched to a virtual working environment almost overnight. CDW’s distribution team worked tirelessly to ensure that all customers could still access the products that they were purchasing and needed for their organizations throughout the COVID timeframe. Okerberg adds that today, CDW continues to optimize their offering by hyper-localizing resources as well as providing need-based support based on the size and complexity of their accounts. Although CDW still operates remotely, the company commits to adapting to the changing needs of their clients, NASCAR in particular. Apart from the challenges that COVID-19 brought to the organization, another task that CDW had been handed was to identify gaps and duplicates in vendor agreements that the two former single-entity organizations had in place and align them based on services offered. CDW further helps identify and provide the best solution from a consolidation standpoint of both hardware and software clients so that the new merged organization is equipped with the best of what the industry has to offer. 

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