Five Canadian Marketing Shows Not To Miss
Attending marketing conferences on a yearly basis is one of the best ways to get your company recognized and noticed.
Business owners can meet other owners of similar businesses and share ideas and learn from one another. They’ll grow their business simply by reaching thousands of potential customers at one event.
You’ll also hear from motivational speakers that attending shows will provide you with tips on growing and expanding your business. Marketing conferences are one of the best forms of networking out there, so there’s no reason not to attend at least one conference per year.
1. The Art of Marketing Conference – Vancouver
The Art of Marketing Conference is a one day conference featuring six incredible speakers who will share their thoughts and tips on marketing issues and challenges faced today. Since marketing is a large part of any business—large or small—anyone is more than welcome to attend. The event takes place on Sept. 17 from 8:45 a.m. to 5 p.m. at the Vancouver Convention Center.
2. The Content Marketing Show – Toronto
Taking place on June 25 (this year) is the blow-your-mind Content Marketing Show hosted at The Second City in Toronto. At this conference, you’ll hear from incredible speakers that will show you how marketing with content transforms the relationship between brands and customers. You’ll leave with a better understanding of marketing and be able to put a marketing program in place today in your business.
3. SES Conference and Expo – Toronto
The SES Conference and Expo is all about marketing in today’s digital world. Designed to meet the needs of all types and levels of business owners, the conference provides something for everyone. You’ll hear from bestselling authors and marketing experts covering everything there is to know about marketing via digital means. Though the 2013 conference has already passed, check the website regularly for information regarding the 2014 conference.
4. Digital Media Summit – Toronto
Digital Media Summit is one of Canada’s top-rated marketing conferences. If you’re looking to build your social media skills and strategies and optimize your digital marketing, this is a conference you won’t want to miss. You’ll learn about digital media trends, connect with brands and agencies, hear from keynote speakers and fine-tune your marketing skills and platforms. Registration is taking place now for the 2014 conference.
5. iStrategy Digital Marketing Conference – Toronto
iStrategy Digital Marketing Conference held its first conference in Toronto and is now making multiple stops throughout the U.S. The conference started in Canada because Canadians actually spend more time online than any other country. Social networks are huge in Canada, making it a perfect candidate to grow your company via digital means. To learn how to do this, plus gain networking opportunities, you’ll want to attend this conference on a yearly basis.
Marketing conferences are vital for companies wishing to stay informed and stay one step ahead of their competitors. Don’t think that because you’re a small business you won’t be able to apply any of the information.
Marketing conferences apply to businesses of all shapes and sizes, so make it a goal to attend one per year at a minimum.
About the Author: Sarah Brooks is a freelance writer living in Glendale, AZ. She covers topics on food and nutrition, travel, small businesses and intelius removal.
Marketing matters: from IBM to Kyndryl
Prior to joining Kyndryl as Chief Marketing Officer, Maria had a 25-year career at IBM, most recently as the tech giant’s CMO where she oversaw all marketing professionals and activities across North America, Canada and Latin America. She has held senior global marketing positions in a variety of disciplines and business units across IBM, most notably strategic initiatives in Smarter Cities and Watson Customer Engagement, as well as leading teams in services, business analytics, and mobile and industry solutions. She is known for her work with teams to leverage data, analytics and cloud technologies to build deeper engagements with customers and partners.
With a passion for marketing, business and people, and a recognized expert in data-driven marketing and brand engagement, Maria talks to Business Chief about her new role, her leadership style and what success means to her.
You've recently moved from IBM to Kyndryl, joining as CMO. Tell us about this exciting new role?
I’m Chief Marketing Officer for Kyndryl, the independent company that will be created following the separation from IBM of its Managed Infrastructure Services business, expected to occur by the end of 2021. My role is to plan, develop, and execute Kyndryl's marketing and advertising initiatives. This includes building a company culture and brand identity on which we base our marketing and advertising strategy.
We have an amazing opportunity ahead at Kyndryl to create a company brand that will stand apart in the market by leading with our people first. Once we are an independent company, each Kyndryl employee will advance the vital systems that power human progress. Our people are devoted, restless, empathetic, and anticipatory – key qualities needed as we build on existing customer relationships and cultivate new ones. Our people are at the heart of this business and I am deeply hopeful and excited for our future.
What experiences have helped prepare you for this new opportunity?
I’ve had a very rich and diverse career history at IBM that has lasted 25+ years. I started out in sales but landed explored opportunities at IBM in different roles, business units, geographies, and functions. Marketing and business are my passions and I landed on Marketing because it allowed me to utilize both my left and right brain, bringing together art and science. In college, I was no tonly a business major, but an art major. I love marketing because I can leverage my extensive knowledge of business, while also being able to think openly and creatively.
The opportunities I was given during my time at IBM and my natural curiosity have led me to the path I’m on now and there’s no better next career step than a once-in-a-lifetime-opportunity to help launch a company. The core of my role at Kyndryl is to create a culture centered on our people and growing up in my career at IBM has allowed me to see first-hand how to prioritize people and ensure they are at the heart of progress in everything Kyndryl will do.
How would you describe your leadership style?
I believe that people aren't your greatest assets, they are your only assets. My platform and background for leadership has always been grounded in authenticity to who I am and centered on diversity and inclusion. I immigrated to the US from Chile when I was 10 years old and so I know the power and beauty that comes from leaning into what makes you different from other people, and that's what I want every person in my marketing organization to feel – the value in bringing their most authentic self to work every day. The way our employees feel when they show up for themselves authentically is how they will also show up for our customers, and strong relationships drive growth.
I think this is especially true in light of a world forever changed by the pandemic. Living through such an unprecedented time has reinforced that we are all humans. We can't lead or care for one another without empathy and I think leaders everywhere have been reminded of this.
What’s the best leadership advice you’ve received?
When I was growing up as an immigrant in North Carolina, I often wanted to be just like everyone else. But my mother always told me: Be unique, be memorable – you have an authentic view and experience of the world that no one else will ever have, so don't try to be anyone else but you.
What does success look like to you?
I think the concept of success is multi-faceted. From a career perspective, being in a job where you're respected and appreciated, and where you can see how your contributions are providing value by motivating your teams to be better – that's success! From a personal perspective, there is no greater accomplishment than investing in the next generation. I love mentoring younger professionals – they are the future. I want my legacy as a leader to include providing value in work culture, but also in leaving a personal impact on the lives of professionals who will carry the workforce forward. Finding a position in life with a job and company that offers me a chance at all of that is what success looks like to me.
What advice would you give to your younger self just starting out in the industry?
I've always been a naturally curious person and it's easy for me to over-commit to projects that pique my interest. I've learned over years of practice how to manage that, so to my younger self I’d say… prioritize the things that are most important, and then become amazing at those things.