Nokia and Verizon’s Transformative Private 5G Solution
Nokia is a key technology partner of Verizon’s, with the two companies teaming up to offer 5G Private Wireless Network solution, a high-performance, end-to-end enterprise network and edge computing platform. “The Nokia Verizon 5G Solution gives enterprises the power to manage critical assets through a simple web portal, eliminating the need for complex management systems,” says David de Lancellotti, Vice President, Global Verizon Sales at Nokia. “The solution is critical for our customers because it provides them with a single, reliable, secure 5G data network. As solution providers, we’re seeing networks growing more and more complex. The key is to consolidate those communications onto a single network and reduce complexities for enterprises.”
The utility of a private network in particular is to enable the agile connection of enterprise assets over wireless networks, enabling new possibilities and applications. ““260+ enterprise customers have deployed Nokia private wireless solution globally in a variety of vertical segments,” says de Lancellotti. “Whether that’s a transportation hub like a sea port where you can automate how material comes on and off ships or smart factories. Nokia's 5G "factory of the future" in Oulu, Finland utilises a private network that drives an 80% reduction in the time it takes to send out a specific product line. That creates a great deal of efficiency in an evolving environment where we change our product lines all the time.”
Nokia’s implementation of private 5G emphasises the inherent strengths of the technology. ”Reliability, throughput and security continue to be a huge focus for us, but what is a private network without ultra low latency?” says de Lancellotti. “With low latency, you can start to tie in things like real time analytics, IoT, and machine learning. By driving low latency, what that does is enable service enhancements like asset tracking, guided vehicles, workflow management, predictive maintenance and safety monitoring.”
The Verizon partnership sees both sides combining their individual strengths for the benefit of customers. “The partnership with Verizon is really the critical piece that brings this entire solution together. We’re great with the technology of driving fibre wireless, of bringing it to the cloud, while on the other side Verizon brings their deep knowledge of the network and their embedded customer base.” Nokia’s technological expertise, meanwhile, drives down costs for customers. “We believe that cost and performance are the top things that a customer focuses on. Based on our scale and our technology leadership, we can achieve a momentum that really helps with financial returns. A lot of other solutions force you to have on-premise equipment - which we don’t do. Our cloud-based solution can be hosted on-prem or can instead be managed by us.”
Looking to the future, de Lancellotti sees Nokia and Verizon continuing to lead private 5G transformation. “5G is more than just the next generation of products - It's really about a fifth generation for people and for enterprise. We've been focused on private wireless for several years and have led the move to industry 4.0. More than anything else, that and our end-to-end capabilities uniquely positions us to manage really every piece of a customer's network.”
Marketing matters: from IBM to Kyndryl
Prior to joining Kyndryl as Chief Marketing Officer, Maria had a 25-year career at IBM, most recently as the tech giant’s CMO where she oversaw all marketing professionals and activities across North America, Canada and Latin America. She has held senior global marketing positions in a variety of disciplines and business units across IBM, most notably strategic initiatives in Smarter Cities and Watson Customer Engagement, as well as leading teams in services, business analytics, and mobile and industry solutions. She is known for her work with teams to leverage data, analytics and cloud technologies to build deeper engagements with customers and partners.
With a passion for marketing, business and people, and a recognized expert in data-driven marketing and brand engagement, Maria talks to Business Chief about her new role, her leadership style and what success means to her.
You've recently moved from IBM to Kyndryl, joining as CMO. Tell us about this exciting new role?
I’m Chief Marketing Officer for Kyndryl, the independent company that will be created following the separation from IBM of its Managed Infrastructure Services business, expected to occur by the end of 2021. My role is to plan, develop, and execute Kyndryl's marketing and advertising initiatives. This includes building a company culture and brand identity on which we base our marketing and advertising strategy.
We have an amazing opportunity ahead at Kyndryl to create a company brand that will stand apart in the market by leading with our people first. Once we are an independent company, each Kyndryl employee will advance the vital systems that power human progress. Our people are devoted, restless, empathetic, and anticipatory – key qualities needed as we build on existing customer relationships and cultivate new ones. Our people are at the heart of this business and I am deeply hopeful and excited for our future.
What experiences have helped prepare you for this new opportunity?
I’ve had a very rich and diverse career history at IBM that has lasted 25+ years. I started out in sales but landed explored opportunities at IBM in different roles, business units, geographies, and functions. Marketing and business are my passions and I landed on Marketing because it allowed me to utilize both my left and right brain, bringing together art and science. In college, I was no tonly a business major, but an art major. I love marketing because I can leverage my extensive knowledge of business, while also being able to think openly and creatively.
The opportunities I was given during my time at IBM and my natural curiosity have led me to the path I’m on now and there’s no better next career step than a once-in-a-lifetime-opportunity to help launch a company. The core of my role at Kyndryl is to create a culture centered on our people and growing up in my career at IBM has allowed me to see first-hand how to prioritize people and ensure they are at the heart of progress in everything Kyndryl will do.
How would you describe your leadership style?
I believe that people aren't your greatest assets, they are your only assets. My platform and background for leadership has always been grounded in authenticity to who I am and centered on diversity and inclusion. I immigrated to the US from Chile when I was 10 years old and so I know the power and beauty that comes from leaning into what makes you different from other people, and that's what I want every person in my marketing organization to feel – the value in bringing their most authentic self to work every day. The way our employees feel when they show up for themselves authentically is how they will also show up for our customers, and strong relationships drive growth.
I think this is especially true in light of a world forever changed by the pandemic. Living through such an unprecedented time has reinforced that we are all humans. We can't lead or care for one another without empathy and I think leaders everywhere have been reminded of this.
What’s the best leadership advice you’ve received?
When I was growing up as an immigrant in North Carolina, I often wanted to be just like everyone else. But my mother always told me: Be unique, be memorable – you have an authentic view and experience of the world that no one else will ever have, so don't try to be anyone else but you.
What does success look like to you?
I think the concept of success is multi-faceted. From a career perspective, being in a job where you're respected and appreciated, and where you can see how your contributions are providing value by motivating your teams to be better – that's success! From a personal perspective, there is no greater accomplishment than investing in the next generation. I love mentoring younger professionals – they are the future. I want my legacy as a leader to include providing value in work culture, but also in leaving a personal impact on the lives of professionals who will carry the workforce forward. Finding a position in life with a job and company that offers me a chance at all of that is what success looks like to me.
What advice would you give to your younger self just starting out in the industry?
I've always been a naturally curious person and it's easy for me to over-commit to projects that pique my interest. I've learned over years of practice how to manage that, so to my younger self I’d say… prioritize the things that are most important, and then become amazing at those things.