Porsche enters Silicon Valley

By Catherine Rowell

Porsche Digital are set to launch a new technology centre in Silicon Valley and build strong partnerships with existing tech giants. According to a press release, the company’s mandate “is to recognize digitalization strategies and trends in the US market more quickly and to be able to develop and test solutions for Porsche – making its proximity to technology enterprises and start-ups of particular importance. The office will focus on the topics of digitalization, connectivity, and smart mobility.”

Thilo Koslowski, Managing Director of Porsche Digital said, “It is particularly important to be right next door to leading IT companies in the USA, as this allows us to identify trends early and invest in new technologies at the right time.”

The new office, which will employ approximately 100 staff, expands from the company’s other tech offices situated in Europe, but will now be placed in the centre of technological innovation with some of the largest influences in the tech and automotive sector. Koslowski added, "In addition to our own potential for innovation, above all we want to form strong partnerships.”

The company has seen steady growth since its launch in 2016, with a revenue of 22.3 billion euros (an increase of four per cent), in addition to employee numbers rising by 13 percent, therefore the company is going from strength to strength, with continual steady growth throughout its operations.


Featured Articles

Top 10 cybersecurity specialists in the US

As cyber attacks grow in frequency and become increasingly sophisticated, Business Chief looks at the top 10 cybersecurity specialists in the US.

Silicon Valley Bank collapse: How did we get here?

US authorities have stepped in to protect all Silicon Valley Bank customers following the second-largest bank failure in the country's history

Top 10 best new leadership books by women to read in 2023

To mark IWD, here’s our pick of the best new leadership books – all penned by impressive women at the forefront of the ever-evolving world of work

Eight of the best business leadership podcasts

Leadership & Strategy

CEO John Pagano, leading Saudi Arabia's Red Sea Global

Leadership & Strategy

Top 10 female CEOs according to Fortune’s Global 500 list

Leadership & Strategy