NexTech releases the latest edition of its augmented reality e-commerce solution
The Toronto-based augmented reality (AR) company, NexTech AR Solutions, has announced the release of the beta version of its web enabled AR e-commerce solution.
The solution has been designed to combat issues related to AR, such as having to download an app to experience the technology incorporated with e-commerce.
“NexTech's web enabled AR e-commerce solution effectively addresses the entire global market for e-commerce on both desktop and mobile,” remarked Evan Gappelberg, CEO of NexTech.
“When we started looking at AR we immediately saw the wow factor and application for e-commerce but also saw a hesitation of consumers to load another app on their mobile device.”
“With our web enabled AR e-commerce solution, we have eliminated that hesitation which we believe will open the floodgates to the rapid adoption of web enabled AR shopping experiences worldwide, this truly is a game changer.”
Technology drives efficiency, value and sustainability for Anaconda Mining
Read the latest issue of Business Chief, North America edition, here
The company will install its embed code into the websites of its partners in order to ARitize™ their products.
“NexTech's web enabled AR platform allows small and large e-commerce websites to integrate AR into the shopping experience with just a few lines of embed code democratizing AR at scale and creating a true consumer platform,” stated Reuben Tozman, COO of NexTech.
“The biggest hurdle online customers face is determining whether a certain product is right for them. AR offers shoppers the confidence that will motivate purchasing decisions.”
“AR provides users with an in-store shopping experience, regardless of their location. Our AR platform superimposes 3D objects in various spaces, giving customers a chance to interact with digital twins from the comfort of their own homes.”