May 19, 2020

The 'Magic' of Social Media

Social Media
business strategies
Carolyn Martin
Social Media Demand
Bizclik Editor
3 min
The 'Magic' of Social Media

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Many businesses have taken a step in reserving their place in the communications engine of social media. For example, you can find businesses through Google, Websites, Facebook, LinkedIn and Twitter. The logical conclusion that businesses are making, however, is that they have established a social media presence but the &ldquo;Magic&rdquo; of social media isn&rsquo;t working.</p>
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So, what is the &ldquo;Magic&rdquo; of social media? That question can only be answered by knowing your overall expectation. Imagine having an opportunity to create a huge ad or commercial. You&rsquo;ll need to produce it, decide when and how often to air it, and then find the perfect outlet to target your ideal audience.&nbsp;</p>
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Then there&rsquo;s the how? It&rsquo;s the team that you assemble to accomplish the tasks that ensure the <span data-scayt_word=""Magic."" data-scaytid="1">&ldquo;Magic.&rdquo;</span> &nbsp;You can hire someone just to repost news and information that is already flooding these outlets. Or you can be unique and get noticed by creating a competitive advantage. The easiest and most cost effective route to build a &ldquo;Magic Team&rdquo; is to hire specialists from the outside.&nbsp;</p>
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The &ldquo;Magic&rdquo; team needs to consist of marketers, writers and web developers.&nbsp; Each team member will impact the rate of success of a campaign.</p>
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<strong>Marketer:</strong> A marketer is essential in the initial strategizing process. You&rsquo;ll have to determine a plan that fits best with the objectives of your business. Who is your ideal clientele, and what platforms will help you reach them best? This person will also help with innovation&mdash;keeping your business ahead of others through ongoing, creative new media campaigns.</p>
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<strong>Writer:</strong> A writer is vital in upholding your credentials. You&rsquo;ll need someone who can write sharp copy.&nbsp; Also keep in mind, you only have so many words to deliver a message&mdash;being concise and clear is key. Blogging is a great way to bring people to your website and establish your business as an industry expert as well&mdash;another task a writer/editor can perform.</p>
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<strong>Web developer:</strong> Before creating social media accounts, you&rsquo;ll need to create a professional website with a clean look that reflects your message. If you already have one, make sure it&rsquo;s up-to-date: Do all hyperlinks work? Have you integrated SEO? Can you easily find your blog and links to social media platforms? An experienced web developer will address these questions and, in turn, help drive traffic to your site. They will also be able to report the ROI from the traffic that is coming from your social media efforts.</p>
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&nbsp;We know&nbsp;social media has proven itself to be an effective way of building a following and increasing clientele.&nbsp; There are reliable traffic reports that indicate its success.&nbsp; But, without a cohesive team you cannot gain the results and the impact of the &ldquo;Magic&rdquo; it can bring to the table.&nbsp;&nbsp;</p>
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To stay on top, post three times a week, create blogs and newsletters, and create promotions and campaigns that offer value and link them to all of your accounts including your website.&nbsp; The &ldquo;Magic&rdquo; can work for your business today. &nbsp;To find out more about our team, <a href="http://www.socialmediademand.com/contact">click here</a>.</p>
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<em>Carolyn Martin is the Founder of Social Media Demand. The company focuses on providing digital marketing solutions. They create campaigns and promotions for their clients on Facebook, Twitter, and LinkedIn. For more information go to </em><em><a href="http://www.socialmediademand.com"><span data-scayt_word="//www.socialmediademand&quot; data-scaytid="3">www.socialmediademand</span>.com</a>.&nbsp;</em></p&gt;

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Jun 14, 2021

Giving efficiency the full throttle at NASCAR

CDW
NASCAR
3 min
CDW is a leading provider of information technology solutions, optimized business workflow and data capture systems for the auto racing company.

The NASCAR organization has long been synonymous with speed, agility and innovation. And so by extension, partnerships at NASCAR hold a similar reputation. One such partner for the organization has been CDW – a leading multi-brand provider of information technology solutions to businesses, government, education and healthcare customers in the United States, the United Kingdom and Canada. CDW provides a broad array of products and services ranging from hardware and software to integrated IT solutions such as security cloud hybrid infrastructure and digital experience. Customer need is the driving force at CDW, and the company helps clients by delivering integrated services solutions that maximize their technology investment. So how does CDW help their customers achieve their business goals? Troy Okerberg, Field Sales Manager - North Florida at CDW adds “We strive to provide our customers with full stack expertise, helping them design, orchestrate and manage technologies that drive their business outcomes.” 

NASCAR acquired International Speedway Corporation (ISC) in 2019, merging its operations into one, new company moving forward. The merger represents an important step forward for NASCAR as the sport creates a unified vision to embrace its long history of exciting, family-oriented racing experiences while developing strategic growth initiatives that will drive the passion of core fans and attract the next generation of race fans. CDW has been instrumental in bringing the two technology environments together to enable collaboration and efficiency as one organization. Starting with a comprehensive analysis of all of NASCAR’s vendors, CDW created a uniform data platform for the data center environment across the NASCAR-ISC organization. The IT partner has also successfully merged the two native infrastructure systems together, while analyzing, consulting and providing an opportunity to merge Microsoft software licenses as well. 

2020 turned into a tactical year for both organizations with the onset of the pandemic and CDW has had to react quickly to the changing scenario. Most of the initial change included building efficiencies around logistics, like equipment needing to be delivered into the hands of end users who switched to a virtual working environment almost overnight. CDW’s distribution team worked tirelessly to ensure that all customers could still access the products that they were purchasing and needed for their organizations throughout the COVID timeframe. Okerberg adds that today, CDW continues to optimize their offering by hyper-localizing resources as well as providing need-based support based on the size and complexity of their accounts. Although CDW still operates remotely, the company commits to adapting to the changing needs of their clients, NASCAR in particular. Apart from the challenges that COVID-19 brought to the organization, another task that CDW had been handed was to identify gaps and duplicates in vendor agreements that the two former single-entity organizations had in place and align them based on services offered. CDW further helps identify and provide the best solution from a consolidation standpoint of both hardware and software clients so that the new merged organization is equipped with the best of what the industry has to offer. 

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