Burger King Pulls Low Calorie Fries from the Menu

By Jabong world

After just one year on the menu, Burger King is pulling its low calorie fries from most restaurants.

Burger King confirmed that more than 100 million portions of Satisfries have been sold, however that was not enough to keep them on the company-wide menu.

When they were added, Burger King believed the Satisfries would give them the edge against McDonald’s - owing to the fact they had 40 percent less fat and 30 less calories than McDonald’s fries. Uptake has been slower than expected.

Out of the company’s 13,000 restaurants worldwide, approximately 2,500 franchises will continue to sell the lower-calorie option.

The announcement is Burger King's latest effort to shake up the French fry market. Earlier this week, the Miami-based chain announced that it is bringing back chicken fries after a two-year hiatus, but only for a limited time at certain restaurants.

The company is working alongside eBay to make the most of the chicken fry launch. Customers can bid for branded merchandise, including a yellow chicken-themed T-shirt for $41.

In another experimental move last year, Burger King launched a hamburger with fries on it for $1. But that is no longer listed on the menu.



Featured Articles

Amelia DeLuca, CSO at Delta Air Lines on Female Leadership

Driving decarbonisation at Delta Air Lines, Chief Sustainability Officer Amelia DeLuca discusses the rise of the CSO and value of more women in leadership

Liz Elting – Driving Equality & Building Billion-$ Business

Founder and CEO Liz Elting Turned Her Passion into Purpose and Created a Billion-Dollar Business While Fighting for Workplace Equality – and Winning

JPMorgan Chase: Committed to supporting the next generation

JPMorgan has unveiled a host of new and expanded philanthropic activities totalling US$3.5 million to support the development of apprenticeship programmes

How efficient digital ecosystems became business critical

Technology & AI

Mastercard: Supporting clients at a time of rapid evolution

Digital Strategy

Why Ceridian has boldly rebranded to Dayforce

Human Capital