May 19, 2020

Cabela's® unveils new mobile website

mobile website
mobile marketing
Cabela's
Bizclik Editor
2 min
Cabela's® unveils new mobile website

Cabela's Incorporated, the World's Foremost Outfitter® of hunting, fishing, and outdoor gear, recently launched a new and improved mobile website for customers using handheld devices or smartphones.

With the holidays approaching, the new site gives customers a seamless mobile shopping experience offering the same information and services as www.cabelas.com. Consumers will enjoy a complete shopping experience no matter where they are.

“Cabela’s is dedicated to keeping in touch with our customers and being easily accessible all the time,” said Corey Bergstrom, Cabela’s Vice President of Digital and E-commerce. “With our updated mobile website, we are able to provide services that customers will find convenient, plus full access to Cabela’s products.”

With the launch of the new mobile site, customers will appreciate new features including*:

• Omni-channel mobile shopping experience, enabling consumers to add to the cart, purchase gift cards, locate a store, or click to call to place an order.
• Additional checkout options, enabling customers to use Cabela’s CLUB Visa card points when checking out and access easier shipping and payment options.
• Quick, convenient information regarding product ratings and reviews.
• Logging in to their www.cabelas.com account via Facebook and Twitter.

*Some services begin in 2014.

Along with convenient features, the mobile website, like the desktop version, highlights thousands of products including hunting, fishing, camping, hiking, boating and wildlife-watching, as well clothing and outdoor-themed gifts and furnishings.

“The Millennial shopper wants and expects different options when shopping,” Bergstrom said. “Cabela’s is making it as easy as possible to access our extensive assortment of outdoor merchandise, as well as store location information.”

Cabela’s, known for its strong brand and reputation, will deliver quality merchandise and legendary customer service, 24 hours a day, all from the convenience of using a smartphone or other handheld device. The mobile website complements Cabela’s robust website, catalog and growing retail business.
The new mobile website is intended to maximize digital technology to provide shoppers a best-in-class mobile shopping experience.

About Cabela’s Incorporated
Cabela’s Incorporated, headquartered in Sidney, Nebraska, is a leading specialty retailer, and the world’s largest direct marketer, of hunting, fishing, camping and related outdoor merchandise. Since the Company’s founding in 1961, Cabela’s® has grown to become one of the most well-known outdoor recreation brands in the world, and has long been recognized as the World’s Foremost Outfitter®. Through Cabela’s growing number of retail stores and its well-established direct business, it offers a wide and distinctive selection of high-quality outdoor products at competitive prices while providing superior customer service. Cabela’s also issues the Cabela’s CLUB® Visa credit card, which serves as its primary customer loyalty rewards program. Cabela’s stock is traded on the New York Stock Exchange under the symbol “CAB”.

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Jun 21, 2021

How AWS helps NASCAR delight its fans

AWS
NASCAR
3 min
Customer obsession and working backwards from the customer is a mantra of Amazon Web Services (AWS), epitomizing its partnership with NASCAR

AWS needs no introduction to readers of Technology Magazine but we rarely get an opportunity to look closely at how it serves the sports sector. All major sports draw in a huge supporter base that they want to nurture and support. Technology is the key to every major sports organization and enabling this is the driving force for AWS, says Matt Hurst, Head of Global Sports Marketing and Communications for AWS. “In sports, as in every industry, machine learning and artificial intelligence and high performance computing are helping to usher in the next wave of technical sports innovation.”

AWS approaches sports in three principal areas. “The first is unlocking data’s potential: leagues and teams hold vast amounts of data and AWS is enabling them to analyze that data at scale and make better, more informed decisions. The second is engaging and delighting fans: with AWS fans are getting deeper insights through visually compelling on-screen graphics and interactive Second Screen experiences. And the third is rapidly improving sports performance: leagues and teams are using AWS to innovate like never before.”

Among the many global brands that partner with AWS are Germany's Bundesliga, the NFL, F1, the NHL, the PGA Tour and of course NASCAR. NASCAR has worked with AWS on its digital transformation (migrating it's 18 petabyte video archive containing 70 years of historical footage to AWS), to optimize its cloud data center operations and to enable its global brand expansion. AWS Media Services powers the NASCAR Drive mobile app, delivering broadcast-quality content for more than 80 million fans worldwide. The platform, including AWS Elemental MediaLive and AWS Elemental MediaStore, helps NASCAR provide fans instant access to the driver’s view of the race track during races, augmented by audio and a continually updated leaderboard. “And NASCAR will use our flagship machine learning service Amazon SageMaker to train deep learning models to enhance metadata and video analytics.”

Using AWS artificial intelligence and machine learning, NASCAR aims to deliver even more fan experiences that they'd never have anticipated. “Just imagine a race between Dale Earnhardt Sr and Dale Jr at Talladega! There's a bright future, and we're looking forward to working with NASCAR, helping them tap into AWS technology to continue to digitally transform, innovate and create even more fan experiences.”

Just as AWS is helping NASCAR bridge that historical gap between the legacy architecture and new technology, more customers are using AWS for machine learning than any other provider. As an example, who would have thought five years ago that NFL would be using  ML to predict and prevent injury to its players? Since 2017, the league has utilized AWS as its official cloud and ML provider for the NFL Next Gen Stats (NGS) platform, which provides real-time location data, speed, and acceleration for every player during every play on every inch of the field. “One of the most potentially revolutionary components of the NFL-AWS partnership,” says Matt Hurst, “is the development of the 'Digital Athlete,' a computer simulation model that can be used to replicate infinite scenarios within the game environment—including variations by position and environmental factors, emphasizing the league's commitment to player safety.”

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