May 19, 2020

Can other restaurants learn from Tim Hortons' recent marketing technique?

Business
Canada
Marketing
Tim Hortons
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3 min
Can other restaurants learn from Tim Hortons' recent marketing technique?

When you think about Tim Hortons, what often comes to mind? Coffee and donuts? Though the coffee chain has been in business for quite some time, the company clearly understands the importance of marketing—specifically when it comes to launching a new product.

RELATED TOPIC: Burger King and Tim Hortons make it official

In an attempt to get their new frozen chocolate drink noticed, the fast food company has decided to take part in a new marketing technique—a prank ad campaign. In short, Tim Hortons has implemented the act of levitation in attempt to get consumer’s attention.

The franchise’s new chocolate drink—which has arrived just in time for summer—can be seen alongside Canadian magician Darcy Oake and two local actors.

Specifically, the video showcases an actress taking a sip from the drink before floating off of her chair in front of a full restaurant. Then, her boyfriend commands the venue’s attention with his scared expression.

The magician in question originally gained fame from his stint on the TV show Britain’s Got Talent and has since signed with Los Angeles-based talent agents Creative Artists Agency. However, when it comes to revealing the magician’s secret and how the stunt was officially pulled off, the ad agency behind the promotion—JWT Canada—is keeping quiet.

RELATED TOPIC: Top 10 franchises born and raised in Canada

How important are commercials?

Due to Tim Horton’s new commercial and technique of both entertaining and shocking the consumer, we’ve started contemplating how important a commercial really is for a company.

Today, there are so many different ways to advertise you’re company. Of course, it’s important to stand out and be different (i.e. Tim Hortons’ fun and campy ad), but how do you effectively do that? Take a look!

When it comes to commercials, you have to show the audience what you have—and quickly! It’s important to catch the audience’s attention as fast as possible. Not to mention, commercials are already short—usually 30 seconds—so time is definitely an essence.

Because commercials are often dubbed “tedious,” it’s important to entertain and/or evoke an emotion from the audience. You want your commercial and your brand to stick in the viewer’s mind. Even more so, you want the viewer to get up (immediately) and go after the product you’re advertising. If your commercial is clever enough, this can be done!

So, in a word, yes, advertising is important. But furthermore, there is still a place amongst Facebook and the Internet for commercials and TV ads.

RELATED TOPIC: Canada McDonald’s new business strategy—how you can compete

For more information regarding Tim Hortons and the food industry, make sure to visit our sister brand Food Drink & Franchise.

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Jun 23, 2021

Sutherland Healthcare helps digitize human experiences

Northwell Health
Sutherland Global
3 min
Engineer human healthcare experiences that truly matter with Sutherland Healthcare

Sutherland Healthcare is a partner in your quest to achieve the Quadruple Aim of improving patient experience, clinical experience, and health outcomes—while lowering costs. They help optimise the value potential of the technologies at hand, remapping existing processes into end-to-end solutions that advance the art of the possible. 

Exposing clients to the value of automation and analytics, Sutherland Healthcare ramps up those capabilities into “service as opportunity” as appetite and ability permit. They free up capital, energy and leadership attention for core competencies and leverage what others can do better, growing their client teams’ skills and capabilities for future success. 

“We serve clients from back-office processes, through to the end-of-customer experience and along the way, leverage big data and deep analytics,” said Matthew Collier, CEO of Sutherland Healthcare.

“We bring a deep domain expertise to each industry, particularly in healthcare,” commented Collier who stresses they meet their clients wherever they are on their digital transformation journey. “From the earliest spectrum of outsourcing through to the point of cloud, we can meet them.”

Founded in 1986, Sutherland Healthcare is a global organisation with over 15 locations and 5000+ employees including healthcare development, analytics and data science teams. With an average Net Promoter Score (NPS) of 80, Sutherland Healthcare uses proprietary analytics, omnichannel and back-office platforms, bots and tools.  They work with six of the top 10 US health plans and more than 100 health industry clients – from stand-alone hospitals to large health systems and medtech companies.

For 12 years, Sutherland has been a partner of Northwell Health - New York’s largest health system serving 11 million people.  

“This has been a true partnership and the outcomes have been really impressive,” said Collier who pointed out the following savings:

  • 15 per cent year over year cash collections
  • 37 per cent reduction in bad debt 
  • 18 per cent decrease in average AR days 
  • 15 per cent increase in our engagement 

The company heritage of being a “future-ready organisation” came to fruition during the pandemic. “By having deeply digital technology enabled service in the RCM arena, we were able to flex up and down with demands from clients,” said Collier.

“Most health systems will tell you that their data is a gold mine both for clinical benefit and economic value.  A more apt description is that it is like an underground oil field which is not very useful. But by partnering with us we can help extract that oil and put that data in the cloud. We can help to refine that oil using our proprietary data monetisation tools to make that data interoperable.”

“Within the first three weeks of COVID-19 we had everyone globally working from home. A treasure trove of technologies enabled us to do that effectively while safeguarding  Protected Health Information (PHI). 

“Sutherland is at its heart, a tech enabled services company and that gives us the edge when the best solution is neither a technology or services solution, but rather the hybrid of the two.”

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