May 19, 2020

Canadian businesses look to reap travel rewards

Social Media
Canadian businesses
Adam Groff
3 min
Canadian businesses look to reap travel rewards

When it comes to rewarding campaigns, travel companies across Canada are putting their summer travel deals and discounts in the social spotlight.

Whether it's a vacation deal or a hotel discount, travel promotions are grabbing attention like never before.

Here are just a few ways Canadian businesses are marketing their travel rewards this summer:

Social media

Companies of all kinds are using social media to better market their products and services and the travel industry is no exception.

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A growing number of travel companies such as Canada Travels, Marlin Travel and The Great Canadian Travel Company are taking to sites like Facebook, Twitter and Instagram to spread the word about summer travel deals.

Whether it's a Facebook post promoting a discount or a tweet sharing a promotional code, marketing summer travel has never been easier.

By sharing photos and videos of travel destinations alongside deals and promotions, travel companies are grabbing the attention of travel-hungry social audiences.

Travel blogs

Canadian travel companies are also creating travel blogs to go along with their business websites.

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With a travel blog, companies are able to post interesting articles on summer vacation topics as well as any other information surrounding the travel industry.

As the following article looks at, whether it's a post about flight tips or the four weirdest roadside attractions on the Trans-Canada highway, travel blogs are a helpful resource for travelers. By mentioning travel deals and discounts on their blogs, travel companies are also increasing traffic to their websites, which is a marketing win-win.

Email and mobile

Gone are the days when print advertisements were enough of a marketing attention grabber.

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More and more Canadian travel companies are turning to email and mobile marketing to share their travel deals, discounts, and rewards.

Email marketing allows travel companies to share coupons with select customers who are members of travel rewards programs.

Likewise, mobile marketing campaigns are the perfect way for marketers to share rewards in the moment.

Once travelers have already arrived at their summer vacation destination, mobile marketing makes it possible to send discounts and other rewards via SMS text.

By making coupons and rewards points redeemable through mobile devices, travel companies are increasing subscription and participation rates.

Travel contests

Travel companies in Canada and other countries are creating photo contests to promote their summer travel packages.

These photo contests encourage customers to submit their favorite vacation pictures on sites like Facebook and Instagram. By doing so, participants receive special travel discounts and travel companies increase their marketing exposure.

Budgeting for summer campaigning

Summertime is arguably the most popular time for travel.

As a result, Canadian travel companies are increasing their marketing budgets for the summer months.

From social media campaigns to travel blogging and mobile marketing, customer outreach can get expensive, especially for smaller travel agencies.

By increasing marketing budgets for the summer, travel companies are able to increase campaigning and reach more customers through different avenues.

This allows travel companies to put their travel rewards in the spotlight when it counts most while increasing their profits in the process.

It's plain to see that many travel companies in Canada are doing all they can to promote summer travel.

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About the Author: Adam Groff is a freelance writer and creator of content. He writes on a variety of topics including global travel and marketing

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Jun 14, 2021

Giving efficiency the full throttle at NASCAR

3 min
CDW is a leading provider of information technology solutions, optimized business workflow and data capture systems for the auto racing company.

The NASCAR organization has long been synonymous with speed, agility and innovation. And so by extension, partnerships at NASCAR hold a similar reputation. One such partner for the organization has been CDW – a leading multi-brand provider of information technology solutions to businesses, government, education and healthcare customers in the United States, the United Kingdom and Canada. CDW provides a broad array of products and services ranging from hardware and software to integrated IT solutions such as security cloud hybrid infrastructure and digital experience. Customer need is the driving force at CDW, and the company helps clients by delivering integrated services solutions that maximize their technology investment. So how does CDW help their customers achieve their business goals? Troy Okerberg, Field Sales Manager - North Florida at CDW adds “We strive to provide our customers with full stack expertise, helping them design, orchestrate and manage technologies that drive their business outcomes.” 

NASCAR acquired International Speedway Corporation (ISC) in 2019, merging its operations into one, new company moving forward. The merger represents an important step forward for NASCAR as the sport creates a unified vision to embrace its long history of exciting, family-oriented racing experiences while developing strategic growth initiatives that will drive the passion of core fans and attract the next generation of race fans. CDW has been instrumental in bringing the two technology environments together to enable collaboration and efficiency as one organization. Starting with a comprehensive analysis of all of NASCAR’s vendors, CDW created a uniform data platform for the data center environment across the NASCAR-ISC organization. The IT partner has also successfully merged the two native infrastructure systems together, while analyzing, consulting and providing an opportunity to merge Microsoft software licenses as well. 

2020 turned into a tactical year for both organizations with the onset of the pandemic and CDW has had to react quickly to the changing scenario. Most of the initial change included building efficiencies around logistics, like equipment needing to be delivered into the hands of end users who switched to a virtual working environment almost overnight. CDW’s distribution team worked tirelessly to ensure that all customers could still access the products that they were purchasing and needed for their organizations throughout the COVID timeframe. Okerberg adds that today, CDW continues to optimize their offering by hyper-localizing resources as well as providing need-based support based on the size and complexity of their accounts. Although CDW still operates remotely, the company commits to adapting to the changing needs of their clients, NASCAR in particular. Apart from the challenges that COVID-19 brought to the organization, another task that CDW had been handed was to identify gaps and duplicates in vendor agreements that the two former single-entity organizations had in place and align them based on services offered. CDW further helps identify and provide the best solution from a consolidation standpoint of both hardware and software clients so that the new merged organization is equipped with the best of what the industry has to offer. 

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