From The Creators Of YouTube: MixBit

By Bizclik Editor

The August edition of the Business Review Canada is now live! 

MixBit is the second video service to come from the creators of YouTube. Does the world need another video service? The rousing 15-minutes of fame brought to us by the short lived popularity of Vine, only to be almost nearly snuffed out by a 15-second video feature added to Instagram, a popular photo sharing app.

The iOS app (rumor is Android will be able to play soon) is similar to a miniature editing bay for filmmakers or news teams. Clips as long as 16 seconds can be shot, and then pieced together into a finished video that can be up to an hour in length.

Vine has some amazing videos, but those moments have to be captured in the moment and there is no way to retake or edit the video with your smartphone. MixBit brings a more artistic and completely editable approach to the world of smarphone videos.

Read related content:

MixBit’s most intriguing feature is a complete lack of personal branding. There is no user identification on the video’s, “channels” or personalities to follow. Which begs the question, will people embrace the new service if they cannot gain the coveted notoriety users normally gain on twitter, YouTube (I’m looking at you Jenna Marbles), and Instagram?

You don’t have to sign up for the service to post or create video’s, and there are no additional benefits for registering, but when you sign up you can save clips from videos on MixBit’s website bringing users online versus always accessing the app from their smartphones.

In MixBit’s mission statement the company states, “We want to help people make great videos.” It goes on, “We think video should be a living, breathing entity and that creativity is a collaborative process. More than simply capturing brief moments in time, we help people bring stories to life.”



Featured Articles

Top 10 cybersecurity specialists in the US

As cyber attacks grow in frequency and become increasingly sophisticated, Business Chief looks at the top 10 cybersecurity specialists in the US.

Silicon Valley Bank collapse: How did we get here?

US authorities have stepped in to protect all Silicon Valley Bank customers following the second-largest bank failure in the country's history

Top 10 best new leadership books by women to read in 2023

To mark IWD, here’s our pick of the best new leadership books – all penned by impressive women at the forefront of the ever-evolving world of work

Eight of the best business leadership podcasts

Leadership & Strategy

CEO John Pagano, leading Saudi Arabia's Red Sea Global

Leadership & Strategy

Top 10 female CEOs according to Fortune’s Global 500 list

Leadership & Strategy