Five Tips for Increasing Website Traffic
By: Tina Samuels
If you have a business website, you know that increased traffic means increased sales and profit. But just how do you go about getting that additional website flow?
Here are some of the most helpful tips and tricks to getting more people to view your business website.
Social Media Buttons
Putting social media share buttons on your website can be a great way to get additional visitors. This way your visitor "shares" the page with everyone in their network and those people can visit and be part of your network as well.
Sharing pages is a great way to help get into a different demographic and is one of the easiest, cheapest ways to get your advertising seen.
SEO, or Search Engine Optimization
SEO is the manner of using specific keywords to boost your site. If you are a toy train distributor, you may want to be #1 in Google when people type in "toy trains".
By using this keyword prominently throughout the site, you boost your chances of being seen when web surfers use that term in a search engine. Keep in mind that too many uses of a keyword is considered keyword spamming and can be bad.
Read related content:
- Is Your Company Blog Putting People to Sleep?
- Common SEO Mistakes to Avoid in 2013
- Website Marketing Blunders
Get a Mailing List
Whenever you have a sale or contact, ask them if they want to be on the mailing list. Sell it to them as a way for them to get additional deals and promotions that are exclusive to the list receivers. Mailing lists are a great way to assure you'll get more traffic.
Put up useful tips and tricks on your website, how-to's, or anything that will be of value to the reader and link to it on the mailing list. Do not put everything in the email, as they won't need to go to the site at that point.
USE PPC Ads
PPC, or pay-per-click advertising, is used to bring interested people to your website that would normally not browse it.
These type of ads are a great way to use traffic that is generated from a keyword you choose. Getting a PPC campaign started is easy and creates a wonderful return on your investment.
Quality over Quantity
Make sure you aren't just posting random items that have no value to the reader.
Daily or even more frequent posts that state filler is not going to be taken well and may end up costing you readers. However, weekly posts with informative posts and ideas can make your site and post something that people want to read and share with others.
Business websites depend on a steady stream of eyes to view its contents. More visitors staying longer per page means that they are seriously considering what you have to offer.
This can mean an increase in sales and profits, helping your bottom line.
So, just how savvy are you when it comes to increasing your website traffic?
CGI: Driving local solutions with global expertise
Embrace digital transformation and infuse it with a spirit of agility, is the message to the public sector from Aleta Jeffress, CGI Senior Vice President Consulting Services.
“We partner with clients to drive value and innovation,” said Jeffress who has been working with the US City of Mesa, AZ on their digital journey for their local citizens.
Founded in 1976, CGI is one of the largest IT and business consulting services firms in the world. It is insights-driven and outcomes-based to help accelerate return on investments. CGI operates across 21 industries in 400 locations and provides scalable and sustainable services that are informed globally and delivered locally.
“We have expertise in developing and executing strategies to help companies transform their IT to align with the business through cloud strategies, application rationalization, modernization and outsourcing,” said Jeffress speaking from the Denver CGI offices.
“Digital change can be exhausting, but take the opportunity to embrace it and look for new opportunities,” said Jeffress who pointed out projects should have a sense of agility and specific focus on the end-user.
“This can be a big culture change for some clients but by making sure your implementations are not a big bang theory but you can take smaller chunks which you’re able to do over and over again as it's just going to continue to evolve,” she said.
Informed globally and delivered locally
Commenting on CGI’s partnership with the City of Mesa, Jeffress said: “We are providing a solution that has a lower cost of ownership and helps them streamline business processes and helps increase efficiency.
“The City sought a single source of truth for their ERP business processes. With CGI Advantage, they found a partner in their digital transformation journey with a configurable, unified solution that supports their HR, financial management, and performance budgeting business processes.
“With CGI Advantage, the City is working with a single source of truth that lowers total cost of ownership, streamlines business processes, and increases efficiency - additional benefits include:
• A decrease in customizations and staffing requirements resulting in faster upgrade cycles.
• Empowering HR resources to focus on strategic efforts by removing the need for manual and duplicate data entry.
• Increased accuracy with reporting.
• Process improvements shifting from customized or paper-based processes to automated processes.
• Increased pay transparency and accuracy by leveraging process improvements and configurable support
A trusted partner
“CGI is a company that focuses very intently and very intentionally on delivery - that is something that really sets us apart,” said Jeffress.
“We have an internal process where we meet with clients twice a year to ask a specific set of questions. How our clients answer those questions allows us to be sure we are aligned and can be a trusted partner with all of our clients.”
“As an international company, we can provide key resources when our clients need it in a very timely manner,” she said.
Reflecting on the challenges posed by COVID-19 Jeffress said there had been a true evolution in technology services.