[INFOGRAPHIC] How using hashtags can help your business grow
You should already know by now that if you have a business, then your business needs to be on social media. Various outlets including Facebook, Twitter and Instagram are quick and convenient ways to reach a broader audience and spread the word on your product. After all, how do you plan to succeed if no one knows about your company?
RELATED TOPIC: [INFOGRAPHIC] How to utilize Facebook for your business
And while you may be on social media already, are you using the tool correctly? A big part of posting on these different outlets is using hashtags. Are you currently using hashtags? Are you using the right hashtags?
Below, you will find an infographic that details how to properly use hashtags when posting messages for your business. When used correctly, hashtags can help build your brand, as well as assist you in gaining more followers.
As you can imagine, etiquette must be used when choosing and displaying hastags. You need to use hashtags that are relevant to both your business and the message you are creating. Yes, hashtags can help your business, but if used incorrectly, they can also hinder your business.
Originally reported by our sister brand Business Review Canada, it can be helpful to learn the rules of using hashtags for various sites. For example, if on Twitter, you should really only use between one and three hashtags. However, if on Instagram, then you can use up to 30 hashtags.
To see the complete list of rules, take a look at the Ultimate Guide to #hashtags:
Click here to read the latest edition of Business Review USA!
Sutherland Healthcare helps digitize human experiences
Sutherland Healthcare is a partner in your quest to achieve the Quadruple Aim of improving patient experience, clinical experience, and health outcomes—while lowering costs. They help optimise the value potential of the technologies at hand, remapping existing processes into end-to-end solutions that advance the art of the possible.
Exposing clients to the value of automation and analytics, Sutherland Healthcare ramps up those capabilities into “service as opportunity” as appetite and ability permit. They free up capital, energy and leadership attention for core competencies and leverage what others can do better, growing their client teams’ skills and capabilities for future success.
“We serve clients from back-office processes, through to the end-of-customer experience and along the way, leverage big data and deep analytics,” said Matthew Collier, CEO of Sutherland Healthcare.
“We bring a deep domain expertise to each industry, particularly in healthcare,” commented Collier who stresses they meet their clients wherever they are on their digital transformation journey. “From the earliest spectrum of outsourcing through to the point of cloud, we can meet them.”
Founded in 1986, Sutherland Healthcare is a global organisation with over 15 locations and 5000+ employees including healthcare development, analytics and data science teams. With an average Net Promoter Score (NPS) of 80, Sutherland Healthcare uses proprietary analytics, omnichannel and back-office platforms, bots and tools. They work with six of the top 10 US health plans and more than 100 health industry clients – from stand-alone hospitals to large health systems and medtech companies.
For 12 years, Sutherland has been a partner of Northwell Health - New York’s largest health system serving 11 million people.
“This has been a true partnership and the outcomes have been really impressive,” said Collier who pointed out the following savings:
- 15 per cent year over year cash collections
- 37 per cent reduction in bad debt
- 18 per cent decrease in average AR days
- 15 per cent increase in our engagement
The company heritage of being a “future-ready organisation” came to fruition during the pandemic. “By having deeply digital technology enabled service in the RCM arena, we were able to flex up and down with demands from clients,” said Collier.
“Most health systems will tell you that their data is a gold mine both for clinical benefit and economic value. A more apt description is that it is like an underground oil field which is not very useful. But by partnering with us we can help extract that oil and put that data in the cloud. We can help to refine that oil using our proprietary data monetisation tools to make that data interoperable.”
“Within the first three weeks of COVID-19 we had everyone globally working from home. A treasure trove of technologies enabled us to do that effectively while safeguarding Protected Health Information (PHI).
“Sutherland is at its heart, a tech enabled services company and that gives us the edge when the best solution is neither a technology or services solution, but rather the hybrid of the two.”