[INFOGRAPHIC] How to utilize Facebook for your business
You most likely have a personal Facebook page, right? However, do you currently have a Facebook page that is just dedicated to your business? If you don’t, then it’s high time to get one! After all, you’re missing out on the possibility of gaining new clients and selling more products.
RELATED TOPIC: Facebook just entered the world of retail
When considering different social media sites, you may believe that LinkedIn is the more professional route to go, and you’d be right. LinkedIn is definitely a professional tool that can allow to you connect with others in your industry. But does LinkedIn really offer you the chance to market your company and what you have to offer?
When using Facebook, you are presented with the opportunity to connect with your clients in many different ways. After all, if you want to run a successful company, then you’re going to have to engage with your customers.
The infographic that is supplied below will show you the variety of ways in which Facebook can more appropriately help you with your marketing needs. For example, when you using Facebook, you can create ads and contests for your fans, as well as easily and quickly “share” specific information.
Furthermore, Facebook gives you insights into what posts are working for your brand and which ones aren’t that popular. Therefore, you’ll be more inclined to give those who visit your Facebook page exactly what they want, which could then lead to customer loyalty and higher profits.
RELATED TOPIC: [Infographic] The state of B2B product marketing
[SOURCE Business 2 Community]
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Giving efficiency the full throttle at NASCAR
The NASCAR organization has long been synonymous with speed, agility and innovation. And so by extension, partnerships at NASCAR hold a similar reputation. One such partner for the organization has been CDW – a leading multi-brand provider of information technology solutions to businesses, government, education and healthcare customers in the United States, the United Kingdom and Canada. CDW provides a broad array of products and services ranging from hardware and software to integrated IT solutions such as security cloud hybrid infrastructure and digital experience. Customer need is the driving force at CDW, and the company helps clients by delivering integrated services solutions that maximize their technology investment. So how does CDW help their customers achieve their business goals? Troy Okerberg, Field Sales Manager - North Florida at CDW adds “We strive to provide our customers with full stack expertise, helping them design, orchestrate and manage technologies that drive their business outcomes.”
NASCAR acquired International Speedway Corporation (ISC) in 2019, merging its operations into one, new company moving forward. The merger represents an important step forward for NASCAR as the sport creates a unified vision to embrace its long history of exciting, family-oriented racing experiences while developing strategic growth initiatives that will drive the passion of core fans and attract the next generation of race fans. CDW has been instrumental in bringing the two technology environments together to enable collaboration and efficiency as one organization. Starting with a comprehensive analysis of all of NASCAR’s vendors, CDW created a uniform data platform for the data center environment across the NASCAR-ISC organization. The IT partner has also successfully merged the two native infrastructure systems together, while analyzing, consulting and providing an opportunity to merge Microsoft software licenses as well.
2020 turned into a tactical year for both organizations with the onset of the pandemic and CDW has had to react quickly to the changing scenario. Most of the initial change included building efficiencies around logistics, like equipment needing to be delivered into the hands of end users who switched to a virtual working environment almost overnight. CDW’s distribution team worked tirelessly to ensure that all customers could still access the products that they were purchasing and needed for their organizations throughout the COVID timeframe. Okerberg adds that today, CDW continues to optimize their offering by hyper-localizing resources as well as providing need-based support based on the size and complexity of their accounts. Although CDW still operates remotely, the company commits to adapting to the changing needs of their clients, NASCAR in particular. Apart from the challenges that COVID-19 brought to the organization, another task that CDW had been handed was to identify gaps and duplicates in vendor agreements that the two former single-entity organizations had in place and align them based on services offered. CDW further helps identify and provide the best solution from a consolidation standpoint of both hardware and software clients so that the new merged organization is equipped with the best of what the industry has to offer.