May 19, 2020

Make the Most of Marketing with PayPal and Email

PayPal
Technology
sales
email marketing
Bizclik Editor
2 min
Make the Most of Marketing with PayPal and Email

Written by Justin Premick

If you’re selling online, you know how hard it is to make a sale with all the competition out there. Once that sale is made, it’s far easier to sell to that same customer again than to convert brand-new customers. 
 
An email campaign is a tried-and-true way to drive repeat business. 
 
By linking your email campaign with your PayPal account (which is fairly easy), you’ll be able to easily contact your customers through email. 
 
These are three key ways to drive repeat business from your online customers:
 
1. Upselling
 
Many products can be enhanced by accessories. A customer who buys a cell phone may also want to buy a protective case and Bluetooth headset for it. Or perhaps you sell a series of products, such as a trilogy of books. 
 
With email, you can upsell those accessories, the next book in your series or other related products to the prospects you know are already interested - the ones who’ve already purchased from you. 
 
2. Replenishing
 
You might be selling a product that your customers will eventually run out of. Set up an automated series of messages spaced at just the right time to remind them to refill their orders.
 
3. Announcing New Products
 
Any time you announce a new product, you’ll want to let your customers know. The easiest market to pitch this to will be those you know are already interested because they’ve purchased your products in the past.
 
Similarly, if you update the product they’ve already purchased, email is the perfect way to let them know.
 
Making Email Itself The Product
 
You can actually sell an email newsletter through PayPal as well. For example, if you want to offer a series of tutorials, exclusive deals or premium notifications, you can charge for subscriptions. 
 
All you need to do is set your email campaign up in PayPal as a recurring payment, then use the PayPal app to move purchasers onto your paid list. 
 
Don’t Forget Permission
 
Using PayPal and email together can effectively lift your sales, but only if you have permission to send those emails. Make sure you’re asking your new subscribers to confirm their subscriptions before emailing them, and you’ll be on your way to making more sales. 
 
About the Author: Justin Premick is an award-winning email marketing expert and Director of Education Marketing for AWeber's email marketing software. Visit www.aweber.com to learn more about email marketing best practices from Justin and the entire education marketing team.

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Jun 14, 2021

Giving efficiency the full throttle at NASCAR

CDW
NASCAR
3 min
CDW is a leading provider of information technology solutions, optimized business workflow and data capture systems for the auto racing company.

The NASCAR organization has long been synonymous with speed, agility and innovation. And so by extension, partnerships at NASCAR hold a similar reputation. One such partner for the organization has been CDW – a leading multi-brand provider of information technology solutions to businesses, government, education and healthcare customers in the United States, the United Kingdom and Canada. CDW provides a broad array of products and services ranging from hardware and software to integrated IT solutions such as security cloud hybrid infrastructure and digital experience. Customer need is the driving force at CDW, and the company helps clients by delivering integrated services solutions that maximize their technology investment. So how does CDW help their customers achieve their business goals? Troy Okerberg, Field Sales Manager - North Florida at CDW adds “We strive to provide our customers with full stack expertise, helping them design, orchestrate and manage technologies that drive their business outcomes.” 

NASCAR acquired International Speedway Corporation (ISC) in 2019, merging its operations into one, new company moving forward. The merger represents an important step forward for NASCAR as the sport creates a unified vision to embrace its long history of exciting, family-oriented racing experiences while developing strategic growth initiatives that will drive the passion of core fans and attract the next generation of race fans. CDW has been instrumental in bringing the two technology environments together to enable collaboration and efficiency as one organization. Starting with a comprehensive analysis of all of NASCAR’s vendors, CDW created a uniform data platform for the data center environment across the NASCAR-ISC organization. The IT partner has also successfully merged the two native infrastructure systems together, while analyzing, consulting and providing an opportunity to merge Microsoft software licenses as well. 

2020 turned into a tactical year for both organizations with the onset of the pandemic and CDW has had to react quickly to the changing scenario. Most of the initial change included building efficiencies around logistics, like equipment needing to be delivered into the hands of end users who switched to a virtual working environment almost overnight. CDW’s distribution team worked tirelessly to ensure that all customers could still access the products that they were purchasing and needed for their organizations throughout the COVID timeframe. Okerberg adds that today, CDW continues to optimize their offering by hyper-localizing resources as well as providing need-based support based on the size and complexity of their accounts. Although CDW still operates remotely, the company commits to adapting to the changing needs of their clients, NASCAR in particular. Apart from the challenges that COVID-19 brought to the organization, another task that CDW had been handed was to identify gaps and duplicates in vendor agreements that the two former single-entity organizations had in place and align them based on services offered. CDW further helps identify and provide the best solution from a consolidation standpoint of both hardware and software clients so that the new merged organization is equipped with the best of what the industry has to offer. 

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