May 19, 2020

Picture a better brand with more video

Adam Groff
3 min
Picture a better brand with more video

With online attention spans getting shorter by the day, it's more important than ever for your business to effectively engage its customers.

Video can help your business accomplish this and many other brand initiatives.

With moving image outreach in mind, here are a few ways your business can use video to promote its brand:

Video marketing

Video marketing is taking off in countries all across the world. If your business hasn't done so already, it's time to adopt a video marketing mindset. Why?

Well, according to a recent Google Engage Conference, consumers watch hours’ worth of online video every day. Likewise, YouTube, makes up for 80% of the online videos watched. On top of that, based on data collected from the Google conference, 25 million consumers are believed to watch online videos every month.

RELATED TOPIC: Snapchat becomes increasingly popular marketing strategy

Various companies all over the country are jumping on the video marketing bandwagon and putting their brands in the spotlight. That's because there are a number of benefits to going the video route.

Share-ability factor

As the following article looks at, marketing is mentioned as 1 of 3 ways to use video in your business because it's arguably the most effective way to use the medium.

One reason why video marketing is gaining popularity: videos are easy to share, especially in an online environment.

With the right video, your business can go viral in a matter of days or even hours. That's because videos are sharable on your site, through email, and through the hundreds of social media outlets available.

As long as your video is engaging and unique, your business can gain a massive amount of word-of-mouth exposure from online shares.

Video is way more entertaining

When compared to other forms of marketing content, video is proven to be more entertaining. Sure, this depends on the type of content at hand, but there's always a way to make a video fun to watch.

Whether you add a little humor, informative commentary, or interesting imagery, you can take your business's marketing to the next level with video.

RELATED TOPIC: 3 skills to look for in your next marketing consultant hires

For example, a number of online retailers create product videos that give customers detailed firsthand looks at the products they offer. Seeing a video of a product in use is always more entertaining than a still image.

Mobile outreach

Unlike other types of marketing, videos are marketable on a mobile level.

A video that your business creates for its website can also be viewed on mobile devices, which helps your business connect with an even larger audience.

This is especially beneficial considering more and more consumers are using their mobile devices as entertainment devices.

Other business uses of video

Videos aren't just for marketing.

Businesses of all kinds are offering their customers video tutorials and instructions as opposed to print tutorials.

Likewise, product-based businesses such as retail stores and car dealerships are showcasing their inventory through in-house videos.

If you want to put your brand in the spotlight, then it's time to start thinking video.

RELATED TOPIC: How to humanize algorithm marketing for success

About the Author: Adam Groff is a freelance writer and creator of content. He writes on a variety of topics including video marketing and customer outreach.

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May 14, 2021

Dark Wolf: accelerating security for USAF

U.S Air Force
Dark Wolf Solutions
Paddy Smith
2 min
Dark Wolf Solutions is small and agile, its partnership with the US Air Force is helping to deliver critical security faster and better than ever before

As a small company whose biggest customers are the Department of Defense and the Intelligence Community, Dark Wolf Solutions (Dark Wolf) is a triple-threat, specializing in Cybersecurity, Software and DevOps, and Management Solutions. Dark Wolf secures and tests cloud platforms, develops and deploys applications, and offers consultancy services performing system engineering, system integration, and mission support.

The break for Dark Wolf came when the Department of Defense decided to explore software factories. Rick Tossavainen, Dark Wolf’s CEO, thinks it was an inspired path for the DoD to take. “It was a really great decision,” he says, “Let’s pull our people together as part of this digital transformation and recreate what Silicon Valley startup firms typically have. Let’s get into commercial facilities where we have open windows and big whiteboards and just promote ideation and collaboration. And it creates this collaborative environment where people start creating things much more rapidly than before.”

It has been, Tossavainen says, “amazing to watch” and has energized the Federal Contracting Sector with an influx of new talent and improved working environments that foster creativity and innovative ways of approaching traditional problems.

“We originally started working with the US Air Force about three years ago. The problem was at the time you could develop all the software you wanted but you couldn’t get it into production – you had to go through the traditional assessment and authorization process. I talked to Lauren Knausenberger and she told me about Kessel Run and what eventually came out of this was the DoD’s first continuous ATO [Authority To Operate].”

The secret to Dark Wolf’s success – and its partnerships with USAF and Space Force – lies in a client-first attitude. “We’re not looking to maximise revenue,” Tossavainen explains. “We tell all of our employees, if you’re ever faced with an issue and you don’t know how to resolve it, and one solution is better for the customer and the second is better for Dark Wolf, you always do number one. We’ve just got to take care of our customers, and I look for other partners that want to do that. And let’s work together so that we can bring them the best answer we can.”

Rapid releases and constant evolution of software are common themes among USAF’s partners. Like many firms operating in the commercial and public sector spaces, Dark Wolf leads with a DevSecOps approach.

“Failure is tolerated,” says Tossavainen. “If it’s not going the right way in three months, let’s adjust. Let’s rapidly change course. And you can tell really quickly if something’s going to be successful or not, because they’re doing deployments multiple times a day – to the customer.”

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