BlackBerry's open letter to consumers

By Bizclik Editor

The October edition of the Business Review Canada is now live!

BlackBerry wrote an open letter to customers to try and reassure them about the struggling tech company’s future.  

"You can continue to count on BlackBerry," the letter says. "How do we know? We have substantial cash on hand and a balance sheet that is debt free."

BlackBerry has been hit hard by its competition since the inception of the Apple iPhone and smartphones running Google’s Android operating system. As more people purchase these devices the demand for BlackBerry’s smartphone lineup has dwindled leaving the company with quarter over quarter losses.

Read related content:

In its open letter to customers, BlackBerry addressed that Apple and Android devices are becoming more common in the workplace than ever before, but the company shed light on the fact it can help companies manage different mobile operating systems both seamlessly and securely.

In an attempt to merge its most popular feature with that of iPhone and Android software, BlackBerry is making its BBM (BlackBerry Messaging Service) service available on both platforms. The tech company noted that almost six million customers have signed up to be notified when the service is rolled out.


Featured Articles

Top 10 wealthiest billionaires in the US

Business Chief provides a rundown of the top 10 richest billionaires in the US based on the most recent Forbes 400 list, which is published every year

Top 10 easiest countries in the world to do business

Business Chief takes a look at the top 10 places in the world to do business, according to TMF Group's Global Business Complexity Index (GBCI) for 2023

Patagonia Chair Charles Conn on becoming an imperfectionist

Entrepreneur and Patagonia Chair Charles Conn talks to Business Chief about rethinking strategy amid uncertainty, and why an imperfectionist approach works

Top 10 most valuable brands in the world – Amazon to TikTok

Corporate Finance

Four priorities for new Twitter CEO Linda Yaccarino

Leadership & Strategy

Top 10 shifts transforming organisations – McKinsey & Co

Leadership & Strategy