May 19, 2020

Flying High: Evaluating the Success of Canada's Airports

Business
Canada
Vancouver
Toronto
John McMalcolm
3 min
Flying High: Evaluating the Success of Canada's Airports

Air travel has become an increasingly preferred mode of transportation in recent years.

In order to accommodate the growth in air passenger traffic, Canadian airports have been taking various measures to increase their capacities and provide a better passenger experience.

Most of the major airports in the country have recorded strong performances in 2014, and here is a look at some of them….

Overall Performance of Canadian Airports in 2014

According to figures released by 10 of the busiest airports in Canada, the number of passengers they served increased by more than six percent in the first three quarters of 2014.

The increase was significantly higher than the growth rates recorded in 2012 and 2013, which were 3.7 percent and 2.7 percent respectively.

From May to December last year, passenger numbers increased every month at all major Canadian airports.

Eight of the busiest airports experienced growth in domestic traffic, with half of them recording a growth rate of more than five percent. Six of these airports also saw growth in trans-border traffic.

RELATED TOPIC: Canada's Top 10 Airports 2014 

Toronto Pearson International Airport

Toronto Pearson International Airport is the largest and busiest airport in Canada, and it is one of the many Canadian airports that saw a significant rise in passenger numbers last year.

It served about 29.4 million passengers in the first three quarters of 2014, an increase of 6.7 percent from the same period in 2013. Its revenue in the first nine months of last year totaled $875.5 million, which was an improvement of $33.8 million compared to the year before.

The airlines that serve the airport increased service on 66 routes, and 15 new retail stores were opened at the airport in the first three quarters of 2014.

The Toronto Pearson International Airport offers a wide array of facilities to give passengers and visitors the most convenient and pleasant experience possible, including free Wi-Fi, disabled access, lost and found, coat check and lounges.

The lounges that are available at the airport include Air Canada's Maple Leaf Lounges, Air France-KLM Lounge, American Airlines' Admiral Club, British Airways' Lounge and Plaza Premium Lounges. Passengers need to have lounge membership or join an elite airline program to gain access to an airline-specific lounge.

According to an article entitled "The Pros and Cons of Elite Airline Programs," elite airline programs offer a lot of benefits other than lounge access.

RELATED TOPIC: The Top 3 Ways to Avoid Problems at the Airport during Spring Break 

Vancouver International Airport

Statistics released by the Vancouver Airport Authority revealed that Vancouver International Airport set a new record for passenger numbers in 2014.

It served a total of 19.358 million passengers, a 7.16-percent increase from the previous year.

Some of the factors that contributed to the growth included increased economic stability, effective marketing efforts and growth in the number of visitors to Vancouver, particularly from China, India and Mexico.

Additionally, the airport handled a total of 256,934 tonnes of cargo last year, which was 11 percent more than the amount it handled in 2013.

Canadian airports generally performed well in 2014, and they are looking forward to an even better year in 2015. 

RELATED TOPIC: Too Much Baggage: Is Air Canada at Fault for Delays and Lost Luggage? 

About the Author: John McMalcolm is a freelance writer who writes on a wide range of subjects, from social media marketing to finance.

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Jun 13, 2021

Marketing matters: from IBM to Kyndryl

CMO
Kyndryl
IBM
Leadership
Kate Birch
5 min
Former CMO for IBM Americas Maria Bartolome Winans was recently named CMO for Kyndryl. Maria talks about her new role and her leadership style

Former Chief Marketing Officer for IBM Americas, and an IBM veteran of more than 25 years, Maria Bartolome Winans was recently named CMO for Kyndryl.

Prior to joining Kyndryl as Chief Marketing Officer, Maria had a 25-year career at IBM, most recently as the tech giant’s CMO where she oversaw all marketing professionals and activities across North America, Canada and Latin America. She has held senior global marketing positions in a variety of disciplines and business units across IBM, most notably strategic initiatives in Smarter Cities and Watson Customer Engagement, as well as leading teams in services, business analytics, and mobile and industry solutions. She is known for her work with teams to leverage data, analytics and cloud technologies to build deeper engagements with customers and partners.

With a passion for marketing, business and people, and a recognized expert in data-driven marketing and brand engagement, Maria talks to Business Chief about her new role, her leadership style and what success means to her.

You've recently moved from IBM to Kyndryl, joining as CMO. Tell us about this exciting new role?

I’m Chief Marketing Officer for Kyndryl, the independent company that will be created following the separation from IBM of its Managed Infrastructure Services business, expected to occur by the end of 2021. My role is to plan, develop, and execute Kyndryl's marketing and advertising initiatives. This includes building a company culture and brand identity on which we base our marketing and advertising strategy.

We have an amazing opportunity ahead at Kyndryl to create a company brand that will stand apart in the market by leading with our people first. Once we are an independent company, each Kyndryl employee will advance the vital systems that power human progress. Our people are devoted, restless, empathetic, and anticipatory – key qualities needed as we build on existing customer relationships and cultivate new ones. Our people are at the heart of this business and I am deeply hopeful and excited for our future.

What experiences have helped prepare you for this new opportunity?

I’ve had a very rich and diverse career history at IBM that has lasted 25+ years. I started out in sales but landed explored opportunities at IBM in different roles, business units, geographies, and functions. Marketing and business are my passions and I landed on Marketing because it allowed me to utilize both my left and right brain, bringing together art and science. In college, I was no tonly a business major, but an art major. I love marketing because I can leverage my extensive knowledge of business, while also being able to think openly and creatively.

The opportunities I was given during my time at IBM and my natural curiosity have led me to the path I’m on now and there’s no better next career step than a once-in-a-lifetime-opportunity to help launch a company. The core of my role at Kyndryl is to create a culture centered on our people and growing up in my career at IBM has allowed me to see first-hand how to prioritize people and ensure they are at the heart of progress in everything Kyndryl will do.

How would you describe your leadership style?

I believe that people aren't your greatest assets, they are your only assets. My platform and background for leadership has always been grounded in authenticity to who I am and centered on diversity and inclusion. I immigrated to the US from Chile when I was 10 years old and so I know the power and beauty that comes from leaning into what makes you different from other people, and that's what I want every person in my marketing organization to feel – the value in bringing their most authentic self to work every day. The way our employees feel when they show up for themselves authentically is how they will also show up for our customers, and strong relationships drive growth.

I think this is especially true in light of a world forever changed by the pandemic. Living through such an unprecedented time has reinforced that we are all humans. We can't lead or care for one another without empathy and I think leaders everywhere have been reminded of this.

What’s the best leadership advice you’ve received?

When I was growing up as an immigrant in North Carolina, I often wanted to be just like everyone else. But my mother always told me: Be unique, be memorable – you have an authentic view and experience of the world that no one else will ever have, so don't try to be anyone else but you.

What does success look like to you?

I think the concept of success is multi-faceted. From a career perspective, being in a job where you're respected and appreciated, and where you can see how your contributions are providing value by motivating your teams to be better – that's success! From a personal perspective, there is no greater accomplishment than investing in the next generation. I love mentoring younger professionals – they are the future. I want my legacy as a leader to include providing value in work culture, but also in leaving a personal impact on the lives of professionals who will carry the workforce forward. Finding a position in life with a job and company that offers me a chance at all of that is what success looks like to me.

What advice would you give to your younger self just starting out in the industry?

I've always been a naturally curious person and it's easy for me to over-commit to projects that pique my interest. I've learned over years of practice how to manage that, so to my younger self I’d say… prioritize the things that are most important, and then become amazing at those things.

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