Mastercard committed to reaching 1mn women entrepreneurs

By Brittany Hill

Believing too much of the world was designed without women in mind, Mastercard aims to clear the path for women entrepreneurs.

To reaffirm its commitment to women entrepreneurs, Mastercard has launched a new initiative - Path to Priceless. 

What does this mean for women entrepreneurs?

The initiative extends Mastercard’s partnership with Create & Cultivate, as well as creating new partnerships with Her Ideas and Hello Alice. 

As a result, Path to Priceless will shine a light on the journeys of women entrepreneurs and provide multiple digital and physical advice and mentorship opportunities.

“Women small business owners are already making their mark despite the challenges before them, and it’s our intention to clear that path so that their ideas can reach their full potential,” said Cheryl Guerin, executive vice president of North America Marketing & Communications for Mastercard. “While we’re starting with a goal of 1 million owners, we’re creating opportunities for all. Our hope is that any woman owner who can benefit from the advice, mentorship and community we are bringing to life will join us.”


To help women business owners continue the positive impact they are having on the community, Mastercard has added additional resources to the Path to Priceless:

“At Mastercard, we believe too much of our world was designed without women in mind – and without women involved. Even today, inequality and exclusion still hold women back. We’re tackling this problem head on. After all, it’s what Priceless is all about – unlocking the potential in every person across all parts of their life. We’re committed to leading the charge in reshaping the way our world is designed, coded and constructed by bringing diverse perspectives to the table to unlock powerful ideas that open up our industry and the world’s possibilities to women. The partnerships with Create & Cultivate and Hello Alice reinforce how we’re championing the people, businesses and innovations that are transforming the way our world works,” commented Mastercard.

For more information on business topics in the United States, please take a look at the latest edition of Business Chief USA.

Follow Business Chief on LinkedIn and Twitter.


Featured Articles

Hema Gokal: leading the Salesforce women's equality strategy

Always passionate about giving women a seat at the table, Hema Gokal is now spearheading Salesforce’s innovative new global female equality strategy

Top 10 cybersecurity specialists in the US

As cyber attacks grow in frequency and become increasingly sophisticated, Business Chief looks at the top 10 cybersecurity specialists in the US.

Silicon Valley Bank collapse: How did we get here?

US authorities have stepped in to protect all Silicon Valley Bank customers following the second-largest bank failure in the country's history

Top 10 best new leadership books by women to read in 2023

Leadership & Strategy

Eight of the best business leadership podcasts

Leadership & Strategy

CEO John Pagano, leading Saudi Arabia's Red Sea Global

Leadership & Strategy