Small Business Saturday events planned nationwide
Founded by American Express® in 2010, Small Business Saturday is a day dedicated to supporting small businesses nationwide during the critical holiday shopping season.
According to the 2012 Small Business Saturday Insights Survey, 81% of small business owners said Small Business Saturday is most effective when communities band together and host events.Last year, U.S. consumers who were aware of Small Business Saturday reported spending $5.5 billion with independently-owned businesses on the day based on the Small Business Saturday Insights Survey. This meant that small businesses across the country got their holiday season off to a strong start, as millions of U.S. consumers “shopped small” on Small Business Saturday and made a big impact on local communities.
Based on this insight, American Express has created a Neighborhood Champions program, working with business organizations like the U.S. Chamber of Commerce, the American Independent Business Alliance (AMIBA), the U.S. Black Chambers, Inc., the Latino Coalition and the American Chamber of Commerce Executives (ACCE) to organize Small Business Saturday events in communities throughout the country. To date over 1,000 Neighborhood Champions have signed up to rally businesses in their municipalities to partake in local activities leading up to and on the day.
Planned Neighborhood Champion events will occur in all corners of the country on November 30th and include:
- A holiday open house and parade in Golden, CO;
- Pop-up shops at the local farmers market in Koloa, HI;
- A treasure hunt through local businesses in Frazier Park, CA; and
- A holiday festival with over 50 windows decorated with a Shop Small theme in Corning, NY.
During these local events, shoppers will have the opportunity to pick up Shop Small® tote bags and fill them with gifts purchased from local small businesses in their neighborhood on Small Business Saturday.
Neighborhood Champions joined the program by providing a description of their plans to organize events or activities and a list of at least 10 local businesses that they plan to rally. After registering, they received an activation kit that includes giveaways, welcome mats, balloons and banners.
“Last year, thousands of small businesses from around all over the country took ownership of Small Business Saturday and consumers responded,” said Mary Ann Fitzmaurice Reilly, senior vice president at American Express OPEN. “Based on our research, we believe the day can be even more successful when businesses band together to make Small Business Saturday a true celebration for the neighborhoods they support.”
SMALL STEPS TO SUCCESS
As part of the Neighborhood Champion program, American Express offers event organizers a number of tips to make the most of the day including:
1. MAKE IT A CELEBRATION. Throw a parade on your main street. Host a community block party or downtown fair. Design an event that showcases what local businesses have to offer and inspires people to participate and “shop small” on the day. And, don’t forget that you can leverage existing events in your town to help make the most of Small Business Saturday.
2. MAKE IT MEMORABLE. Dress up the town with signage, banners, and balloons to help the cause stand out and call your community to action on the day.
3. ENGAGE MORE SMALL BUSINESSES AND HELP THEM PARTICIPATE. The more small businesses you can get on board, the bigger the day can be.
4. ENGAGE THE WHOLE COMMUNITY— Create a festive atmosphere with face painting, balloon animals, and cotton candy to help attract families with young children.
5. TALK IT UP! In meetings. At the grocery store. Over dinner with friends. The more passionate you are spreading the word; the more others will be doing the same.
Sample of 2013 Cities with Planned Neighborhood Champion Events
|Anchorage, AK||Koloa, HI|
|Arlington, VA||Las Vegas, NV|
|Bakersfield, CA||Lincoln, NE|
|Baltimore, MD||Long Beach, CA|
|Boulder, CO||Los Angeles, CA|
|Brooklyn, NY||Louisville, KY|
|Buffalo, NY||Madison, WI|
|Carmel, IN||Manchester, CT|
|Cedar Rapids, IA||Manhattan, NY|
|Charlotte, NC||Miami, FL|
|Chicago, IL||Myrtle Beach, SC|
|Columbus, OH||New Orleans, LA|
|Corning, NY||Orlando, FL|
|Dallas, TX||Portland, ME|
|Denver, CO||Portland, OR|
|Detroit, MI||Portsmouth, RI|
|El Paso, TX||Reno, NV|
|Emporia, KS||Sacramento, CA|
|Faribault, MN||Saint Paul, MN|
|Guthrie, OK||San Antonio, TX|
|Helena, MT||San Diego, CA|
|Houston, TX||San Francisco, CA|
|Huntsville, AL||Savannah, GA|
|Indianapolis, IN||Scottsdale, AZ|
|Jackson Hole, WY||Seattle, WA|
|Jersey City, NJ||Springfield, MO|
|Knoxville, TN||Staten Island, NY|
About Small Business Saturday
November 30th marks the fourth annual Small Business Saturday, a day to support the local businesses that create jobs, boost the economy and preserve neighborhoods around the country. Small Business Saturday was created in 2010 in response to small business owners’ most pressing need: more customers.
About the Small Business Saturday Consumer Insights Survey
The second installment of the Small Business Saturday Consumer Insights Survey was conducted among a nationally representative sample of 1000 males and females 18 years of age or older. The sample was collected using an email invitation and an online survey. The study was conducted anonymously by Redshift Research on behalf of the National Federation of Independent Business (NFIB) and American Express between November 24th and November 25th, 2012. The survey has a margin of error of +/- 3.1%, at the 95% level of confidence.
G7 Summit guide: What it is and what leaders hope to achieve
Unless you’ve had your head buried in the sand, you’ll have seen the term ‘G7’ plastered all over the Internet this week. We’re going to give you the skinny on exactly what the G7 is and what its purpose on this planet is ─ and whether it’s a good or a bad collaboration.
Who are the G7?
The Group of Seven, or ‘G7’, may sound like a collective of pirate lords from a certain Disney smash-hit, but in reality, it’s a group of the world’s seven largest “advanced” economies ─ the powerhouses of the world, if you like.
The merry band comprises:
- The United Kingdom
- The United States
Historically, Russia was a member of the then-called ‘G8’ but found itself excluded after their ever-so-slightly illegal takeover of Crimea back in 2014.
Since 1977, the European Union has also been involved in some capacity with the G7 Summit. The Union is not recognised as an official member, but gradually, as with all Europe-linked affairs, the Union has integrated itself into the conversation and is now included in all political discussions on the annual summit agenda.
When was the ‘G’ formed?
Back in 1975, when the world was reeling from its very first oil shock and the subsequent financial fallout that came with it, the heads of state and government from six of the leading industrial countries had a face-to-face meeting at the Chateau de Rambouillet to discuss the global economy, its trajectory, and what they could do to address the economic turmoil that reared its ugly head throughout the 70s.
Why does the G7 exist?
At this very first summit ─ the ‘G6’ summit ─, the leaders adopted a 15-point communiqué, the Declaration of Rambouillet, and agreed to continuously meet once a year moving forward to address the problems of the day, with a rotating Presidency. One year later, Canada was welcomed into the fold, and the ‘G6’ became seven and has remained so ever since ─ Russia’s inclusion and exclusion not counted.
The group, as previously mentioned, was born in the looming shadow of a financial crisis, but its purpose is more significant than just economics. When leaders from the group meet, they discuss and exchange ideas on a broad range of issues, including injustice around the world, geopolitical matters, security, and sustainability.
It’s worth noting that, while the G7 may be made up of mighty nations, the bloc is an informal one. So, although it is considered an important annual event, declarations made during the summit are not legally binding. That said, they are still very influential and worth taking note of because it indicates the ambitions and outlines the initiatives of these particularly prominent leading nations.
Where is the 2021 G7 summit?
This year, the summit will be held in the United Kingdom deep in the southwest of England, with Prime Minister Boris Johnson hosting his contemporaries in the quaint Cornish resort of Carbis Bay near St Ives in Cornwall.
What will be discussed this year?
After almost two years of remote communication, this will be the first in-person G7 summit since the novel Coronavirus first took hold of the globe, and Britain wants “leaders to seize the opportunity to build back better from coronavirus, uniting to make the future fairer, greener, and more prosperous.”
The three-day summit, running from Friday to Sunday, will see the seven leaders discussing a whole host of shared challenges, ranging from the pandemic and vaccine development and distribution to the ongoing global fight against climate change through the implementation of sustainable norms and values.
According to the UK government, the attendees will also be taking a look at “ensuring that people everywhere can benefit from open trade, technological change, and scientific discovery.”