SocialChorus: empowering companies to work as one
Nicole Alvino CoFounder and Chief Strategy Officer at SocialChorus discusses industry trends and 2020 predictions within the workforce communications industry.
Could you tell me a little bit about your company and your role at the company?
SocialChorus is the leading workforce communications platform that empowers companies to work as one. We believe a business is only as strong as its people which is why we built the only end-to-end solution that can reach, inform, and align every worker with their organisation.
SocialChorus enables employees to feel like an important part of something greater than themselves and find meaning in a job well done. Communicators and leaders can focus on the message, while the platform ensures the content is delivered to the right place, seen by the right people, and acted on in a measurable way.
As Chief Strategy Officer I oversee the strategic direction and growth of our Fortune 500 customer base - including 10 of the Fortune 50. I am grateful to spend my days with leaders of the world's largest brands, both in the US and across Europe, who are passionate about transforming the employee experience.
What are the current trends within your industry?
I wouldn’t call it a trend but one of the biggest challenges we’ve seen this year is the proliferation of ‘fake news’ spill out of the political sphere and make its way into organisations. Companies are now battling new frontiers we’ve never seen before; from the fight against deepfakes, to ‘digital water coolers’ running rampant among employees, to the spread of social and collaboration platforms that make it easy for anyone to spread disinformation.
In the coming year, these forces will come to a head for business leaders as they look to combat the infiltration of ‘fake news’ and deliver a unified message to employees. Organisations will risk losing trust and transparency with their workforce. They need to drive a single source of truth for company communications, establishing ‘truth ambassadors’ as trusted sources and building mechanisms for transparency and feedback.
What makes your company competitive?
Our people and the cohesive culture make us the leader in our space - driving transformation in the biggest companies in the world. We have world-class engineers who constantly innovate to deliver a differentiated must-have product. Everyone in customer-facing roles are passionate about delivering true business results. Executives in our customer base can use our insights and intelligence to manage their business more effectively. I want to be in a place where leaders cannot run their business without SocialChorus!
What innovations has your company been developing during 2019?
Last month we launched Analyze. It’s a new data-driven communications tool engineered for the complex enterprise, designed to provide answers to some of the most challenging and elusive questions about the health of an organisation. With Analyze, companies can measure the effectiveness of employee communications, optimise business initiatives to improve employee alignment, elevate the employee experience and impact the bottom line.
Whether it’s HR running onboarding campaigns or the CIO driving digital transformation initiatives, Analyze gives leaders the ability to correlate communications with business outcomes. Workforce communications should drive the bottom line for any organisation and Analyze now helps to prove it.
What are your predictions for the industry in 2020?
Ethical leadership will make or break the bottom line
Throughout 2019, a myriad of factors have forced companies to recognise the importance of ethical leadership. From employee protests and walkouts to GDPR and the data privacy troubles of companies like Facebook, ethics has become the crux of both employee satisfaction and business success as employees demand more out of their employers. Especially with forecasts predicting a potential economic slowdown, in 2020 we will see the C-suite grasp ethical practices as a competitive advantage, revamping and restructuring corporate social responsibility programmes and efforts to demonstrate their commitment. Ethical leadership will no longer be an option, but an imperative that directly impacts the bottom line, pushing companies to build ethics into policies and practices, place a renewed focus on company culture and seek ways to measure the impact of their efforts.
Employee engagement strategies will center on the multi-generational workforce
We’ve all heard the talk of millennials and Gen Z taking over the workplace, and organisations can no longer ignore this seismic demographic shift when it comes to the employee experience. Businesses today are facing an employee engagement crisis, grappling with more factors and distractions among employees than ever before - from decreased attention spans to the proliferation of chat tools, social platforms and consumer-like technologies that have changed how employees consume information. With so many varied preferences, behaviours and devices across generations, organisations will need to adopt a multi-generational, multi-channel engagement strategy in order to win employees’ mindshare in 2020. This type of approach allows for flexibility, targeting and personalisation so businesses can deliver the right message to the right demographic; and retain workers before they go elsewhere.
Insights from employee communications will deliver organizational intelligence
Communications and HR teams will adopt a data-driven approach to employee engagement and communications, one that focuses on micro-moments and behaviour instead of relying on annual or even quarterly surveys. They will implement quantitative methods that correlate effectiveness of communications with business performance; from reduction of safety incidents to delivering business transformation to sales. This will allow leaders to get a real-time pulse on their organisation that will be invaluable to predict and enable high performers, as well as predict and intervene on retention issues.
Is there any exciting news you’d like to share with our readers at Business Chief USA?
We’ve just announced our fifth annual FutureComms conference will take place on April 29-30, 2020 at Convene at 225 Liberty in New York City. We’re expecting more than 400 communications, HR, IT and business leaders to join us for speaking sessions, breakout groups and an interactive Learning Lab with hands-on demos to prepare them for the workplace of the future.
The theme for the two-day event will be “Tackle Transformation,” and discussions will focus on how business and communications leaders can make their organisations more agile and competitive amid rapid change, digital transformation and evolving workforce dynamics and preferences.
For more information on business topics in the United States, please take a look at the latest edition of Business Chief USA.
G7 Summit guide: What it is and what leaders hope to achieve
Unless you’ve had your head buried in the sand, you’ll have seen the term ‘G7’ plastered all over the Internet this week. We’re going to give you the skinny on exactly what the G7 is and what its purpose on this planet is ─ and whether it’s a good or a bad collaboration.
Who are the G7?
The Group of Seven, or ‘G7’, may sound like a collective of pirate lords from a certain Disney smash-hit, but in reality, it’s a group of the world’s seven largest “advanced” economies ─ the powerhouses of the world, if you like.
The merry band comprises:
- The United Kingdom
- The United States
Historically, Russia was a member of the then-called ‘G8’ but found itself excluded after their ever-so-slightly illegal takeover of Crimea back in 2014.
Since 1977, the European Union has also been involved in some capacity with the G7 Summit. The Union is not recognised as an official member, but gradually, as with all Europe-linked affairs, the Union has integrated itself into the conversation and is now included in all political discussions on the annual summit agenda.
When was the ‘G’ formed?
Back in 1975, when the world was reeling from its very first oil shock and the subsequent financial fallout that came with it, the heads of state and government from six of the leading industrial countries had a face-to-face meeting at the Chateau de Rambouillet to discuss the global economy, its trajectory, and what they could do to address the economic turmoil that reared its ugly head throughout the 70s.
Why does the G7 exist?
At this very first summit ─ the ‘G6’ summit ─, the leaders adopted a 15-point communiqué, the Declaration of Rambouillet, and agreed to continuously meet once a year moving forward to address the problems of the day, with a rotating Presidency. One year later, Canada was welcomed into the fold, and the ‘G6’ became seven and has remained so ever since ─ Russia’s inclusion and exclusion not counted.
The group, as previously mentioned, was born in the looming shadow of a financial crisis, but its purpose is more significant than just economics. When leaders from the group meet, they discuss and exchange ideas on a broad range of issues, including injustice around the world, geopolitical matters, security, and sustainability.
It’s worth noting that, while the G7 may be made up of mighty nations, the bloc is an informal one. So, although it is considered an important annual event, declarations made during the summit are not legally binding. That said, they are still very influential and worth taking note of because it indicates the ambitions and outlines the initiatives of these particularly prominent leading nations.
Where is the 2021 G7 summit?
This year, the summit will be held in the United Kingdom deep in the southwest of England, with Prime Minister Boris Johnson hosting his contemporaries in the quaint Cornish resort of Carbis Bay near St Ives in Cornwall.
What will be discussed this year?
After almost two years of remote communication, this will be the first in-person G7 summit since the novel Coronavirus first took hold of the globe, and Britain wants “leaders to seize the opportunity to build back better from coronavirus, uniting to make the future fairer, greener, and more prosperous.”
The three-day summit, running from Friday to Sunday, will see the seven leaders discussing a whole host of shared challenges, ranging from the pandemic and vaccine development and distribution to the ongoing global fight against climate change through the implementation of sustainable norms and values.
According to the UK government, the attendees will also be taking a look at “ensuring that people everywhere can benefit from open trade, technological change, and scientific discovery.”