May 19, 2020

VoIP and SIP trunking leading the business way

Business
Canada
Marketing
Internet
Tristan Anwyn
3 min
VoIP and SIP trunking leading the business way

Is your business dialed in to VoIP access and SIP trunking?

If you want to enjoy more flexible and cost effective communications, VoIP and SIP trunking need to be part of your business model. You'll enjoy communications that can make a real difference to how you run your business and save on some communications costs too.

RELATED TOPIC: What other businesses can learn from Plentyoffish founder’s success

So just what are VoIP and SIP trunking and how can they make a difference to your business?

How VoiP and SIP trunking fit into your plans

VoIP (Voice over internet Protocol) is a telephone service that is delivered over your internet connection instead of using standard phone lines.

SIP trunking, or Session Initiation Protocol, is the technology that establishes a voice communication using a data network. 

 You can use VoIP and SIP Trunking just as you would use a physical telephone line, but you'll find that they offer even more flexibility and options for your business.

What are some of the advantages of VoIP and SIP Trunking?

Better options for keeping in touch

VoIP and SIP trunking offer your business much more flexible options for staying in touch.

Whether you want to keep your team in the loop or make sure your customers can reach you easily, VoIP and SIP trunking can help you to do just that.

RELATED TOPIC: Does your business have a winning sales formula?

Features such as find me and follow me mean that you can set your phone system to call numbers in sequence until one is picked up. Voicemail to email means that you'll get your voicemail messages in your inbox straight away. 

It all adds up to fewer missed calls and less time spent playing telephone tag, and your more efficient communications will help keep your customers happy.

Communications cost less

As the article "VoIP Access and SIP Trunking: Hybrid Solutions Are the Future" points out, SIP trunking can reduce the cost of making and receiving calls and help a business to trim its communications budget.

VoIP and SIP Trunking typically cost less than a private branch exchange (PBX).

The services are also scalable. That means that not only do you pay less, you only pay for what your business really needs at this time, with plenty of options to scale up your service as your business grows.

More than just phone calls

VoIP and SIP trunking can be used for more than just phone calls.

You'll also be able to use the connection for sending messages, and for instant messaging, conference calls and video chats. It all adds up to a wider range of ways to stay in touch.

Using the full range of features makes it easier for your team to stay in touch with each other and to collaborate even if they're in different places.

That makes life a lot easier for you if your business embraces remote working, or if you have colleagues in other locations.

Make communications simpler

Using VoIP and SIP trunking in your business will really simplify your communications. Instead of having a private branch exchange and having to worry about maintenance, you'll be able to run your entire phone service via the internet.

You'll notice a difference if new people join your team. Adding new people to a VoIP and SIP based service is quick and easy compared to the hassle and cost of adding to your PBX.

If you want to build-in communications that support your business and your customers, it's time to plan for VoIP and SIP trunking.

RELATED TOPIC: Do you properly manage your business 24-7?

About the Author: Tristan Anwyn is an author who writes on topics including social media, SEO that works, and better communications for your business.

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Jun 13, 2021

Marketing matters: from IBM to Kyndryl

CMO
Kyndryl
IBM
Leadership
Kate Birch
5 min
Former CMO for IBM Americas Maria Bartolome Winans was recently named CMO for Kyndryl. Maria talks about her new role and her leadership style

Former Chief Marketing Officer for IBM Americas, and an IBM veteran of more than 25 years, Maria Bartolome Winans was recently named CMO for Kyndryl.

Prior to joining Kyndryl as Chief Marketing Officer, Maria had a 25-year career at IBM, most recently as the tech giant’s CMO where she oversaw all marketing professionals and activities across North America, Canada and Latin America. She has held senior global marketing positions in a variety of disciplines and business units across IBM, most notably strategic initiatives in Smarter Cities and Watson Customer Engagement, as well as leading teams in services, business analytics, and mobile and industry solutions. She is known for her work with teams to leverage data, analytics and cloud technologies to build deeper engagements with customers and partners.

With a passion for marketing, business and people, and a recognized expert in data-driven marketing and brand engagement, Maria talks to Business Chief about her new role, her leadership style and what success means to her.

You've recently moved from IBM to Kyndryl, joining as CMO. Tell us about this exciting new role?

I’m Chief Marketing Officer for Kyndryl, the independent company that will be created following the separation from IBM of its Managed Infrastructure Services business, expected to occur by the end of 2021. My role is to plan, develop, and execute Kyndryl's marketing and advertising initiatives. This includes building a company culture and brand identity on which we base our marketing and advertising strategy.

We have an amazing opportunity ahead at Kyndryl to create a company brand that will stand apart in the market by leading with our people first. Once we are an independent company, each Kyndryl employee will advance the vital systems that power human progress. Our people are devoted, restless, empathetic, and anticipatory – key qualities needed as we build on existing customer relationships and cultivate new ones. Our people are at the heart of this business and I am deeply hopeful and excited for our future.

What experiences have helped prepare you for this new opportunity?

I’ve had a very rich and diverse career history at IBM that has lasted 25+ years. I started out in sales but landed explored opportunities at IBM in different roles, business units, geographies, and functions. Marketing and business are my passions and I landed on Marketing because it allowed me to utilize both my left and right brain, bringing together art and science. In college, I was no tonly a business major, but an art major. I love marketing because I can leverage my extensive knowledge of business, while also being able to think openly and creatively.

The opportunities I was given during my time at IBM and my natural curiosity have led me to the path I’m on now and there’s no better next career step than a once-in-a-lifetime-opportunity to help launch a company. The core of my role at Kyndryl is to create a culture centered on our people and growing up in my career at IBM has allowed me to see first-hand how to prioritize people and ensure they are at the heart of progress in everything Kyndryl will do.

How would you describe your leadership style?

I believe that people aren't your greatest assets, they are your only assets. My platform and background for leadership has always been grounded in authenticity to who I am and centered on diversity and inclusion. I immigrated to the US from Chile when I was 10 years old and so I know the power and beauty that comes from leaning into what makes you different from other people, and that's what I want every person in my marketing organization to feel – the value in bringing their most authentic self to work every day. The way our employees feel when they show up for themselves authentically is how they will also show up for our customers, and strong relationships drive growth.

I think this is especially true in light of a world forever changed by the pandemic. Living through such an unprecedented time has reinforced that we are all humans. We can't lead or care for one another without empathy and I think leaders everywhere have been reminded of this.

What’s the best leadership advice you’ve received?

When I was growing up as an immigrant in North Carolina, I often wanted to be just like everyone else. But my mother always told me: Be unique, be memorable – you have an authentic view and experience of the world that no one else will ever have, so don't try to be anyone else but you.

What does success look like to you?

I think the concept of success is multi-faceted. From a career perspective, being in a job where you're respected and appreciated, and where you can see how your contributions are providing value by motivating your teams to be better – that's success! From a personal perspective, there is no greater accomplishment than investing in the next generation. I love mentoring younger professionals – they are the future. I want my legacy as a leader to include providing value in work culture, but also in leaving a personal impact on the lives of professionals who will carry the workforce forward. Finding a position in life with a job and company that offers me a chance at all of that is what success looks like to me.

What advice would you give to your younger self just starting out in the industry?

I've always been a naturally curious person and it's easy for me to over-commit to projects that pique my interest. I've learned over years of practice how to manage that, so to my younger self I’d say… prioritize the things that are most important, and then become amazing at those things.

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