Big data apps can mean big business
Big Data has become the buzz word for many businesses trying to stay competitive in their marketing efforts.
The ability to harness all of that information that is collected from consumers is often difficult, especially if there is a shortage of experts that have the time and talent to organize the data into useable information.
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Applications Automate the Process
It is no wonder that following on the heels of the growth of Big Data are applications that can turn it into usable information for marketers and business managers.
Two major benefits come from these apps.
First, the apps automate many of the tasks that the experts have traditionally handled. This allows average business people to access the information to make decisions without having to wait for it to be delivered to them.
Second and perhaps even more important is the fact that some of these apps can do more than just provide information. They can make recommendations based on the data collected.
This allows the business manager to weigh the suggestions along with the company's goals and proceed accordingly. It's like having an expert consultant available all of the time.
Accessing Relevant Information
Big Data can be used in a variety of ways, especially when you collect a variety of information.
However, the human brain cannot remember or even comprehend all of the data that is now available. It is easy to become overwhelmed with too much information.
The solution is to allow apps to collect the data and filter it to where it needs to go. Business managers need to know different data sets than marketers and accountants want information that is irrelevant to operations managers.
Read more: Top 10 business apps
An app can store data into various sets based on the organization's needs. It may be divided by length of time, type of data, department or many other categories.
Only the data that is actually necessary will be provided with no filtering or sorting required by the management team.
Capitalize on the Benefits of Big Data
Applications that harness the power of Big Data can prove to be beneficial to organizations but only if they know how to use them.
For example, don't assume that all apps will work accurately on large datasets just because they are successful with smaller sets, according to the article 5 Keys to Getting the Most out of Big Data Apps.
You must test them in the beginning with datasets of various sizes to prove that no information is lost.
It is also important to keep an audit trail to show what data was used and who used the application. This can help ensure that your app follows procedures and rules, and that it follows your company policies as well as any government regulations.
The power of Big Data is only going to grow in the coming years, but it will only benefit organizations when its information can be utilized whenever needed.
Applications will automate the process and bring the data to those who can use it to help the business grow.
About the Author: Joyce Morse is an author who writes on a variety of topics, including business and technology.
Check Point: Securing the future of enterprise IT
Cybersecurity solutions provider Check Point was founded in 1993 with a mission to secure ‘everything,’ and that includes the cloud. Conscious that nothing remains static in the digital world, the company prides itself on an ability to integrate new technology with its solutions. Across almost three decades in operation, Check Point, with its team of over 3,500 experts, has become adept at protecting networks, endpoints, mobile, IoT, and cloud.
“The pandemic has been somewhat of an accelerator in the evolution of cyber risk,” explains Erez Yarkoni, Global VP for Cloud Business. “We had remote workers and cloud adoption a long time beforehand, but now the volume and surface area is far greater.” Formerly a CIO for several big-name telcos before joining Check Point in 2019, Yarkoni considers the cloud to be “part of [his] heritage” and one of modern IT’s most valuable tools.
Check Point has three important ‘product families’, Quantum, CloudGuard, and Harmony, with each one providing another layer of holistic IT protection:
- Quantum: secures enterprise networks from sophisticated cyber attacks
- CloudGuard: acts as a scalable and unified cloud-native security platform for the protection of any cloud
- Harmony: protects remote users and devices from cyber threats that might compromise organisational data
However, more than just providing security, Yarkoni emphasises the need for software to be proactive and minimise the possibility of threats in the first instance. This is something Check Point assuredly delivers, “the industry recognises that preventing, not just detecting, is crucial. Check Point has one platform that gives customers the end-to-end cover they need; they don't have to go anywhere else. That level of threat prevention capability is core to our DNA and across all three product lines.”
In many ways, Check Point’s solutions’ capabilities have actually converged to meet the exact working requirements of contemporary enterprise IT. As more companies embark on their own digital transformation journeys in the wake of COVID-19, the inevitability of unforeseen threats increases, which also makes forming security-based partnerships essential. Healthcare of Ontario Pension Plan (HOOPP) sought out Check Point for this very reason when it was in the process of selecting Microsoft Azure as its cloud provider. “Let's be clear: Azure is a secure cloud, but when you operate in a cloud you need several layers of security and governance to prevent mistakes from becoming risks,” Yarkoni clarifies.
The partnership is a distinctly three-way split, with each bringing its own core expertise and competencies. More than that, Check Point, HOOPP and Microsoft are all invested in deepening their understanding of each other at an engineering and developmental level. “Both of our organisations (Check Point and Microsoft) are customer-obsessed: we look at the problem from the eyes of the customer and ask, ‘Are we creating value?’” That kind of focus is proving to be invaluable in the digital era, when the challenges and threats of tomorrow remain unpredictable. In this climate, only the best protected will survive and Check Point is standing by, ready to help.
“HOOPP is an amazing organisation,” concludes Yarkoni. “For us to be successful with a customer and be selected as a partner is actually a badge of honor. It says, ‘We passed a very intense and in-depth inspection by very smart people,’ and for me that’s the best thing about working with organisations like HOOPP.”